The Senior Partner Marketing Manager leads the development and execution of integrated marketing and communications plans to drive strategic business initiatives, key change moments, and program activation across Microsoft's Global Partner and Channel ecosystem. You will work collaboratively with cross-company internal teams and the broader Microsoft channel partner community to craft and communicate a cohesive partner story that highlights the value across the partner lifecycle. You will be accountable for understanding program priorities, getting close to partner audiences to define content journeys that attract, enable, recognize, and retain partners, and developing integrated marketing and communications plans supported by clear measurement frameworks.
This role will collaborate closely with internal stakeholders to ensure alignment of messaging, timely execution of campaigns, and accurate reporting across a high-volume communications portfolio. You will think and act both strategically and tactically, using sound business judgment and a partner-first mindset to balance Microsoft's priorities with the needs of the partner ecosystem, particularly through periods of significant program change.
Responsibilities
Priorities:
Build and execute integrated marketing and communications plans, supporting content strategies and content journeys that promote the full value of partner motions. Ensure alignment to Microsoft business priorities, Global Channel Partner Sales (GCPS), Enterprise Partner Sales (EPS) and SME&C priorities across the partner journey, including build and GTM motions, enablement, change management activities.
Develop top-level narratives and messaging guides aligned to key partner moments to drive awareness, adoption, and recognition. Maintain the partner messaging and positioning framework and ensure consistency in storytelling across content channels and field engagements.
Create a comprehensive content plan with a core bill of materials (BOM) — anchored by the monthly partner emails and supporting nurture campaigns — that reflects partner and customer insights and provides clarity on how partners discover, engage with, and benefit from Microsoft partner opportunities, including clear paths to the web experience and Partner Center.
Define success metrics, measurement frameworks, and KPIs to report on impact and engagement — including email open and click-through performance against benchmarks, revenue retention and renewals (ARR and seat growth), lead activation and conversion, and tactic efficiency — to internal stakeholders across SME&C, GCPS, Marketing and EPS.
Drive operational excellence across the communications intake, planning, review, and launch process — partnering with agency teams to reduce churn, simplify complex processes, consolidate communications across pods, and accelerate time to market while improving the stakeholder and partner experience.
Ensure content and communications are delivered in accordance with Microsoft's privacy, security, and brand guidelines.
Manage agencies, vendors, and budgets to deliver content and campaigns aligned to defined business priorities, with a focus on fiscal accountability and compliance with Microsoft policies.
Support PR and communications as needed to ensure that partner programs are accurately and strategically represented across internal and external channels.
Be a partner advocate. Relentlessly champion Microsoft partners by ensuring their needs, experiences, and feedback shape content development and marketing strategies. Consider how partners discover, engage with, and apply content to grow their business and deliver customer success.
Contribute to the continual development of the team's marketing excellence by sharing top practices and insights, and by fostering an inclusive team culture where all employees can thrive and contribute to Microsoft's partner success strategy.
Qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience
- OR equivalent experience.
- Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience
- OR equivalent experience.
- 8+ years of relevant experience in partner marketing, sales, or business development, ideally including channel or partner motions.
Proven ability to manage high-volume, multi-audience communications programs and collaborate across teams.
Experience developing campaign and segmentation strategies, assessing risk, leading change-management communications, and aligning execution with business priorities.
1+ years of experience in Cloud and AI workloads, incl. security
Strategic planning: Synthesizing research and insights to inform channel partner strategy and market positioning.
Partner-centered Learning: Evaluating internal/external data and engaging with partners to generate actionable insights.
Execution leadership: Driving execution of a high-volume marketing and communications portfolio, aligning with channel motions, and leveraging incentive programs.
Data-driven optimization: Using campaign performance data and partner segmentation to target at-risk and high-opportunity partners, mitigate revenue loss, and continuously improve outcomes.
Change management communications: Landing complex program, compliance, and new-commerce changes with clarity to drive timely partner action.
Cross-functional collaboration: Working across product, sales, field, operations, and agency teams to deliver integrated partner experiences.
Partner Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
Skills Required
- Bachelor's degree in Business, Marketing, Business Development, Business Management, Communications, or a related field, or equivalent experience
- 5+ years of sales, marketing, or business development experience, or equivalent experience
- Master's degree in Business Administration or a related field with 4+ years of relevant experience, or bachelor's degree with 6+ years of relevant experience, or equivalent experience
- 8+ years of relevant experience in partner marketing, sales, or business development, ideally including channel or partner motions
- Experience managing high-volume, multi-audience communications programs and collaborating across teams
- Experience developing campaign and segmentation strategies, assessing risk, leading change-management communications, and aligning execution with business priorities
- 1+ years of experience with cloud and AI workloads, including security
- Strategic planning experience synthesizing research and insights to inform channel partner strategy and market positioning
- Experience evaluating data and engaging with partners to generate actionable insights
- Experience driving execution of a high-volume marketing and communications portfolio aligned with channel motions and incentive programs
- Experience using campaign performance data and partner segmentation to optimize outcomes and mitigate revenue loss
- Experience communicating complex program, compliance, and commerce changes to drive partner action
- Cross-functional collaboration experience with product, sales, field, operations, and agency teams
Microsoft Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.
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Healthcare Strength — Health coverage is described as comprehensive, with preventive care coverage, vision options, and annual out-of-pocket limits. Feedback suggests medical, mental-health, and disability support are a major strength of the package.
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Parental & Family Support — Family support is expansive, including parental leave, family caregiver leave, child-care assistance, family concierge services, fertility options, and college-advising support for eligible employees. Feedback suggests these benefits meaningfully ease caregiving and family planning demands.
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Wellbeing & Lifestyle Benefits — Wellbeing resources include counseling and employee-assistance services, wellness reimbursements, product discounts, and charitable-matching programs. Feedback suggests these extras complement core benefits and support day-to-day quality of life.
Microsoft Insights
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