Top Senior Marketing Jobs in Detroit, MI

Directs marketing strategy for P&C insurance products, including agent engagement, brand communications, content, campaigns, events, website strategy, CRM workflows, and marketing analytics. Leads HubSpot initiatives, measures campaign ROI, manages budgets, collaborates with sales and underwriting, and mentors a two-person marketing team. The role requires insurance-sector marketing experience, strong content and communication skills, and travel for conferences and industry events.

Coordinate and execute customer-facing communications (newsletters, product updates, campaigns, webinars) across Product, Customer Success, Sales and CX. Manage communications calendar, audience targeting, measurement and reporting. Support upsell/cross-sell campaigns and advocacy initiatives. Ensure brand-aligned messaging and leverage marketing automation, CRM, and AI tools to improve content and engagement.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Leads go-to-market strategy, positioning, messaging, launches, portfolio marketing, market intelligence, and customer insights for Cellebrite’s AI-powered Pathfinder and SaaS platform. Partners cross-functionally with product, sales, marketing, channel, and customer teams to drive market readiness, adoption, pipeline growth, and revenue. The role focuses on translating AI capabilities into clear messaging for law enforcement and prosecutor audiences and supporting products in regulated public-sector markets.

Build and scale LifeMD’s influencer and creator marketing strategy across weight management, men’s health, and women’s health. Source and manage creators, negotiate usage rights, develop high-converting content briefs, and partner with paid media to amplify top-performing assets. Track CAC, ROAS, revenue, and conversion metrics while ensuring content complies with FTC, FDA, privacy, legal, and clinical guidelines. Manage budgets, attribution frameworks, asset pipelines, and weekly performance reporting.

Lead growth strategy for the Precision Animal Health portfolio, focusing on revenue optimization and effective marketing campaigns, leveraging data analysis and insights.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Develops product and portfolio strategy for Advanced Wound Care using market intelligence, competitive analysis, customer insights, and data-driven recommendations. Responsibilities include building intelligence dashboards, assessing market opportunities and acquisition targets, supporting portfolio prioritization, leading strategic projects, and preparing executive-level presentations. The role collaborates cross-functionally with Strategy and Business Development and requires strong analytical, financial modeling, communication, and project management skills.

Manage and optimize paid search and shopping campaigns across Google Ads and Microsoft Ads. Responsibilities include allocating a multi-million-dollar media budget, bid management, attribution and conversion tracking, product feed optimization, performance reporting, vendor coordination, and testing new advertising technologies. The role partners with creative, merchandising, and marketing teams to drive profitable revenue growth and uses AI tools to automate campaign management and reporting.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

The Senior Product Marketing Manager owns market and buyer intelligence, product positioning, messaging, and go-to-market strategy for B2B SaaS products. Responsibilities include leading product and feature launches, creating marketing and sales enablement content, supporting demand generation, developing industry thought leadership, partnering cross-functionally, and measuring marketing performance and ROI.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead messaging, content, and go-to-market for Plenful's 340B suite. Create sales enablement, customer marketing, partner collateral, launch communications, and persona-driven ABM content to drive adoption, expansion, and pipeline.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.

Lead demand generation and ABM for a multi-vertical B2B SaaS, owning target account strategy, outbound and integrated campaigns, paid and organic distribution, lifecycle/nurture, tooling and automation (AI/LLM backed), and measurement to drive pipeline in partnership with Sales and ADR teams.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.