Top Senior Marketing Jobs in Boise, ID

Manage day-to-day email marketing, CRM operations, enrollment communications, editorial content, and institutional profiles. Develop targeted enrollment campaigns, oversee CRM forms/segmentations/workflows, run newsletters and internal communications, track performance, and collaborate across university functions to ensure timely, accurate, and on-brand messaging that supports enrollment and institutional priorities.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Owns Ceresti’s consumer acquisition engine across paid media, funnel optimization, lifecycle marketing, analytics, and activation. The role manages paid media budgets, CAC and ROAS, landing pages, A/B testing, attribution, email and SMS nurture programs, cohort reporting, and compliance-conscious marketing data practices. The manager partners with clinical, product, engineering, operations, and client success teams while providing secondary B2B demand-generation support. The position requires healthcare DTC performance marketing expertise and operates remotely within the U.S. with occasional travel.

Lead development and execution of Horus Vision's marketing strategy, manage budget and team, run multichannel campaigns, oversee website/SEO/social, cultivate media and partnerships, plan trade shows, and measure performance with data-driven metrics to grow brand awareness.

Lead growth and performance marketing for a DTC ecommerce brand across Shopify, Amazon, Meta, Google, and email. Own CAC, LTV, conversion and revenue metrics; manage agencies and contractors; coordinate creative production and landing page optimization; deliver reporting, forecasts, and growth plans to leadership.

Create data-backed theses and original content on fintech, B2B tech, AI, and crypto. Collaborate with product marketing, engineering, demand generation, and data science to produce blogs, guides, reports, and social-native content. Own 3–4 focus areas, pioneer new formats, surface insights with partners, and manage a cross-organizational content pipeline.

Owns HCP and B2B event marketing as a demand-generation channel, managing strategy, budgets, sponsorships, webinars, trade shows, speaking engagements, vendors, logistics, and event teams. Builds attribution and ROI reporting to connect event spend with qualified pipeline and revenue. Partners with sales, leadership, partnerships, and marketing teams; develops event staff and contractors; and represents the company at live and virtual events.

Lead global GTM and joint marketing for a portfolio of Global System Integrators, driving co-sell pipeline and Microsoft Cloud revenue. Develop campaign strategy, demand generation, solution launches, KPIs, and budget management. Build partner and internal relationships, leverage AI and cloud expertise, and deliver scalable partner marketing best practices across regions to accelerate sales and partner impact.

Own Redpanda’s growth and performance marketing strategy across paid search, paid social, content syndication, and digital channels. Lead experimentation, global media budgets, multi-persona campaigns, conversion optimization, database growth, brand awareness measurement, attribution, and pipeline generation. Manage agencies and vendors, build AI-enabled automation workflows, analyze funnel performance, and partner with sales, marketing operations, and product teams to convert awareness into revenue.

Lead a team to plan, execute, and optimize global marketing automation and email campaigns using CDP and marketing automation platforms. Oversee campaign strategy, audience segmentation, measurement, A/B testing, processes, and cross-functional integration to drive acquisition, engagement, and retention.

Lead measurement, analysis, and optimization of marketing performance and revenue. Build dashboards, run campaign and customer analyses, provide attribution and ROI insights, support A/B testing and forecasting, partner cross-functionally to improve acquisition, conversion, retention, and revenue outcomes, and present recommendations to leadership.

Own the sales play portfolio, PMM content governance, and GTM readiness programs for a B2B SaaS organization. Manage play lifecycles, content standards, launch coordination, field enablement, adoption measurement, and portfolio health. Partner with product marketing, sales, RevOps, product, marketing, and enablement teams to drive seller effectiveness. Analyze usage, pipeline influence, win rates, field feedback, and deal data to improve content and readiness programs.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Own Quill’s paid search program across Google Ads and Microsoft Advertising, including strategy, execution, optimization, budgeting, testing, and performance reporting. Manage external SEM agency resources, analyze campaign and customer data, diagnose performance issues, and coordinate corrective actions. Partner with analytics and cross-functional teams to improve acquisition, order growth, profitability, lifetime value, and customer outcomes.

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own and operate the marketing technology stack, including WordPress, Pardot, SEO, CRO, email, paid media, and analytics. Manage website operations, technical SEO, A/B and multivariate testing, automated email nurture programs, and Salesforce reporting to drive lead generation and pipeline. Collaborate with design, content, and sales; optimize conversion paths and paid campaigns; ensure accessibility, deliverability, and attribution reporting.

Leads product marketing strategy for NetBrain’s Agentic NetOps platform, including competitive positioning, narrative development, use-case discovery, marketecture, product launches, sales enablement, and voice-of-market initiatives. Partners with Product, Sales, Engineering, Solutions Marketing, and Analyst Relations to translate technical capabilities into differentiated buyer value. Requires strong enterprise B2B software marketing leadership and experience with portfolios, repackaging, launches, and technical and executive audiences.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Lead and develop a team supporting advisor marketing programs, platform adoption, documentation, and process improvements. Own SOPs, playbooks, vendor/platform relationships, training, and AI-enabled workflow innovation. Drive operational consistency, measure performance, and partner cross-functionally to scale resources and improve advisor marketing effectiveness.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.