Top Marketing Jobs in Ann Arbor, MI

Create digital and print marketing assets, capture and edit photo/video, maintain brand standards, support social media and website updates, coordinate projects and trade-show/event execution, and manage digital asset libraries while collaborating with internal stakeholders.

Own and build Ceresti’s marketing function across brand positioning, B2B demand generation, digital infrastructure, content, sales enablement, DTC strategy, conferences, partnerships, and field marketing. Lead a small team, manage agencies, generate measurable pipeline, support executive thought leadership, and partner with sales, clinical, product, and executive leadership. The role requires healthcare marketing expertise, strong HubSpot and digital marketing fluency, startup experience, creative execution, and team-building leadership.

Own B2B marketing strategy and growth for healthcare practitioner and enterprise channels. Develop lifecycle, paid, organic, content, webinar, and partner campaigns; launch new B2B offerings; optimize acquisition, activation, retention, attribution, and ROI; and translate complex microbiome science into compelling clinical education and sales collateral. Collaborate with science, clinical, partnerships, sales, product, and operations teams while managing agencies or contractors as needed.

Own Tiny Health’s end-to-end lifecycle marketing strategy across email, SMS, direct mail, and in-app channels. Build segmented customer journeys in Klaviyo, optimize acquisition, activation, retention, upsell, renewal, and win-back programs, and manage subscription lifecycle campaigns using Shopify and Recharge data. Lead analytics, testing, deliverability, reporting, agency management, and member engagement initiatives for distinct health audiences.

Develop and manage proposals, pitches, legal directory submissions, surveys, marketing research, and client or prospect interaction tracking. The role supports attorneys and the marketing team, monitors proposal pipelines, improves processes, and prepares presentation materials. Candidates need marketing or communications knowledge, strong organization and attention to detail, email marketing experience, computer proficiency, and at least two years of related experience. This is an on-site position in Birmingham, Alabama, or Ridgeland, Mississippi.

Manage multiple DTC client accounts to develop and execute lifecycle marketing strategies across email, SMS, loyalty, and subscription. Build content calendars, brief creative teams, run A/B tests and automations, monitor performance, report to clients, troubleshoot ESP issues, and collaborate with Paid Media and Creative teams using ClickUp.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Manage affiliate and influencer marketing programs for enterprise clients, including strategy execution, partner recruitment, performance analysis, client communication, business development, and campaign optimization. Lead account teams, develop scalable processes, present recommendations, maintain strategic partner relationships, and mentor junior staff. The role requires direct affiliate marketing experience, familiarity with affiliate networks and SaaS platforms, intermediate Excel skills, and up to 10% travel.

Lead MyFitnessPal’s brand marketing strategy and campaigns from planning through launch and measurement. Own brand guidelines, campaign calendars, budgets, KPIs, and consumer insights while managing creative and media agencies. Develop briefs, oversee production across paid and owned channels, ensure brand consistency, evaluate performance, and translate analytics into recommendations. Train teams and partners on brand standards and AI-assisted review processes, while presenting results and strategic recommendations to senior leadership.

Owns Protocol’s growth infrastructure, sales pipeline, forecasting, CRM, marketing automation, content, branding, campaigns, and external messaging. Builds financial and operational models, manages the sales cycle, develops marketing programs, supports executive initiatives, prepares leadership materials, and improves scalable processes across growth and operations. This hands-on role partners with senior leadership to execute go-to-market priorities in a fast-growing healthcare services company.

Own end-to-end lifecycle marketing strategies and multichannel campaigns across onboarding, engagement, retention, and reactivation. Execute CRM journeys in Braze, manage segmentation and triggered communications, oversee email campaigns, and develop loyalty initiatives. Analyze customer and campaign data, lead testing roadmaps, optimize conversions and retention, and communicate insights to stakeholders while collaborating with Product, Engineering, Customer Experience, and Data teams.

Drives communications, marketing, events, and project execution across multiple workstreams. Coordinates event strategy, logistics, vendors, venues, technology, budgets, and attendee experiences. Creates and publishes social media, website, newsletter, presentation, and thought leadership content. Tracks digital performance metrics, manages publishing operations, develops work plans, coordinates stakeholders, resolves issues, and creates contingency plans. The role is remote or hybrid and requires travel of up to 25%.

Leads product marketing strategy for Amplitude’s multi-product portfolio, including analytics, Statsig, and AI Agents. Defines positioning, messaging, product narratives, go-to-market strategies, enablement, customer proof, adoption, and major launches. Builds and coaches a high-performing product marketing team while remaining hands-on. Translates customer, competitive, technical, and market insights into business and product strategy, partnering closely with Product, Engineering, Sales, Customer Success, Marketing, and executive leadership.

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own execution, optimization, reporting and client communication for paid media campaigns across channels. Drive strategy, cross-channel collaboration, and performance improvements while managing deliverables and client relationships.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Leads TENEX’s global public relations and analyst relations function, building external communications from the ground up. Responsibilities include developing PR strategy, managing Gartner and Forrester relationships, coordinating global product launch communications, handling media inquiries, securing coverage, developing executive thought leadership, media training spokespeople, aligning messaging across teams, managing crisis communications, and reporting communications performance metrics.

Own day-to-day marketing operations, including calendars, pipelines, campaign coordination, partner communications, and quality assurance. Create and coordinate social content, support co-marketing initiatives, and manage occasional international events. Help launch future channels such as podcasts and newsletters while maintaining brand consistency. The role requires crypto familiarity, institutional audience awareness, strong organization, proactive execution, and the ability to manage multiple stakeholders.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Lead lifecycle marketing strategy across email, SMS, in-app, and push channels for agency clients. Manage senior client relationships, onboarding and transitions, team development, campaign optimization, financial KPIs, innovation, client education, and thought leadership. Drive data-informed strategies that improve engagement, loyalty, customer lifetime value, account growth, and operational efficiency.

Own go-to-market positioning and marketing strategy for Guidewire PricingCenter and Predict. Develop technical content, sales enablement, thought leadership, and competitive intelligence for actuarial and data science audiences. Partner with product, engineering, and sales to influence the roadmap, accelerate adoption, generate pipeline, and translate insurance pricing, predictive modeling, and machine learning capabilities into compelling business narratives.

Own Workstreet’s marketing strategy and execution as its first marketing hire. Develop positioning, messaging, case studies, sales collateral, events, content, demand-generation programs, and market intelligence. Manage external agencies, freelancers, and channel partners while coordinating with sales, executives, and subject-matter experts. The role focuses on B2B SaaS marketing within cybersecurity and GRC, using HubSpot and external partners to accelerate growth.