Top Marketing Jobs in Ann Arbor, MI

Own day-to-day marketing operations, including calendars, pipelines, campaign coordination, partner communications, and quality assurance. Create and coordinate social content, support co-marketing initiatives, and manage occasional international events. Help launch future channels such as podcasts and newsletters while maintaining brand consistency. The role requires crypto familiarity, institutional audience awareness, strong organization, proactive execution, and the ability to manage multiple stakeholders.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Lead lifecycle marketing strategy across email, SMS, in-app, and push channels for agency clients. Manage senior client relationships, onboarding and transitions, team development, campaign optimization, financial KPIs, innovation, client education, and thought leadership. Drive data-informed strategies that improve engagement, loyalty, customer lifetime value, account growth, and operational efficiency.

Own go-to-market positioning and marketing strategy for Guidewire PricingCenter and Predict. Develop technical content, sales enablement, thought leadership, and competitive intelligence for actuarial and data science audiences. Partner with product, engineering, and sales to influence the roadmap, accelerate adoption, generate pipeline, and translate insurance pricing, predictive modeling, and machine learning capabilities into compelling business narratives.

Own Workstreet’s marketing strategy and execution as its first marketing hire. Develop positioning, messaging, case studies, sales collateral, events, content, demand-generation programs, and market intelligence. Manage external agencies, freelancers, and channel partners while coordinating with sales, executives, and subject-matter experts. The role focuses on B2B SaaS marketing within cybersecurity and GRC, using HubSpot and external partners to accelerate growth.

The Marketing Associate will drive awareness and market presence, execute integrated marketing campaigns, collaborate cross-functionally, and utilize AI automation in a dynamic healthcare environment.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

The Marketing Operations Manager will optimize marketing processes and automation, utilizing AI and coordinating with teams to enhance creative output and efficiency.

Translate and creatively adapt marketing, entertainment, and multimedia content from English to Spanish (Spain). Collaborate with internal and linguistic teams, research cultural nuances, and ensure translations align with brand tone and guidelines. Review and provide feedback on marketing projects to improve quality and resonance.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Join as a Marketing Specialist to execute and optimize multi-channel campaigns, manage AI-driven workflows, and enhance SEO efforts while collaborating with cross-functional teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Manage marketing operations including lead management, scoring, MQL lifecycle, segmentation, campaign data integrity, and marketing tech stack administration. Optimize processes using AI and automation, partner with Sales/RevOps, maintain clean enriched marketing data, and produce reliable reporting to drive pipeline growth and improved conversion.

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Lead paid social creative strategy for multiple clients using data-driven insights, consumer and brand research. Develop testable creative concepts, write scripts and ad copy, manage production and post-production feedback, present performance-driven creative reporting to clients, and iterate to improve KPIs like CPA, CTR, and ROAS.

Leads a search experience pod of 2–4 professionals, overseeing coaching, performance, staffing, retention, quality, and client outcomes. Provides executive-level SEO, GEO/AEO, content, and AI search strategy; manages escalations, pitches, audits, and account growth. Owns product innovation, QA, experimentation, knowledge sharing, and adoption of AI-powered tools including Claude, Omega, Iris, and Nova. Supports recruiting and drives the evolution of the Search Experience offering.

Build and manage multichannel digital marketing campaigns for B2B clients, including lead nurture, email, social, paid, and organic campaigns. Configure and troubleshoot marketing technology platforms, maintain data integrity, develop lead scoring and performance dashboards, analyze attribution, and report campaign results to clients. The role also researches martech opportunities, coordinates client feedback, and supports marketing strategy within regulated industries.

Own SuppCo’s lifecycle marketing strategy, execution, automation, and reporting across email, push, and in-app messaging. Build onboarding, engagement, conversion, replenishment, and winback journeys in Iterable; personalize recommendations using Iterable Catalog; define KPIs; and lead experimentation focused on activation, repeat purchases, LTV, and churn. Collaborate with growth, creative, product, lifecycle, and data teams to launch campaigns and scale SuppCo’s member experience.