Top Marketing Jobs in Ann Arbor, MI

Develop and execute integrated B2B content strategies across the customer lifecycle. Create research-driven thought leadership on AI, human insight, and emerging technologies; produce content across reports, articles, executive communications, customer stories, campaigns, webinars, and sales materials. Collaborate with cross-functional teams, executives, customers, analysts, agencies, and research partners. Translate complex technical concepts into compelling narratives, use AI-assisted workflows, and optimize content based on performance data.

Own and modernize Apartment List’s B2C lifecycle marketing program across email, push, and SMS. Build segmentation, personalization, partnerships, cross-sell, forecasting, experimentation, and measurement systems. Lead analytics, attribution, deliverability, and revenue optimization while remaining hands-on with journeys, templates, dynamic content, audience logic, SQL, and troubleshooting. Manage a two-person team, partner cross-functionally on roadmap priorities, and oversee the Iterable relationship.

Own product marketing for Bask’s telehealth platform, including positioning, messaging, product launches, sales enablement, competitive analysis, customer success training, website copy, case studies, SEO, and demand-generation content. Partner closely with Product and Engineering to translate technical capabilities into customer value for entrepreneurs and healthtech companies. Build the company’s first repeatable product marketing function and support both turnkey SaaS and platform/API narratives.

Own execution and performance of paid social and paid media campaigns (Meta, Google, LinkedIn, YouTube, Bing). Manage budgets, optimizations, reporting, client communication, and strategy across full-funnel eCommerce and lead-gen campaigns. Leverage data, AI, and Power Digital's Nova platform to drive direct-response results and present actionable insights to stakeholders.

Own technical product marketing for Bloomreach’s APIs, integrations, and agentic AI platform. Translate platform capabilities into positioning, use cases, partner launch strategies, customer storylines, sales enablement, and go-to-market materials. Collaborate with Product, Engineering, Solutions Engineering, partners, sales, and technical buyers. Define launch metrics, coordinate milestones, communicate product value, and evaluate post-launch results.

Supports consumer marketing campaigns for government clients across email, social media, creative adaptation, reporting, analysis, quality assurance, and project coordination. The intern creates and proofreads campaign content, prepares visual assets, analyzes performance data, develops reports, identifies optimization opportunities, and helps ensure timely delivery of campaign materials.

Lead search-focused performance marketing and user acquisition across Apple Search Ads and Google ecosystems. Own campaign strategy, optimization, budgeting, forecasting, experimentation, creative A/B testing, and full-funnel growth across search, YouTube, and Performance Max. Analyze CPI, CPA, ROAS, LTV, retention, attribution, and user behavior while partnering with creative and analytics teams. Use AI to improve workflows and marketing effectiveness.

Own Vanta’s AI product marketing strategy, including narrative, positioning, messaging, roadmap alignment, launches, event content, customer and analyst communications, and sales and customer-success enablement. Partner closely with Product and Engineering to translate technical AI capabilities into compelling, accurate market stories, influence roadmap decisions, and drive adoption. Lead keynote-level narratives, customer testimonials, objection handling, launch measurement, and scalable go-to-market processes.

Execute social media, email marketing, podcasting, and content campaigns from ideation through implementation. Create engaging content for social media, websites, and blogs; analyze campaign performance and audience behavior; prepare monthly reports; and optimize marketing initiatives against goals. The role also requires staying current with online marketing trends, managing multiple priorities, and supporting the growth of women-owned business clients.

Leads Assured’s integrated marketing and named-account growth engine across top U.S. property and casualty insurance carriers. Owns ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, web, attribution, and the marketing-to-sales SLA. Builds and manages a senior AI-first team, partners with sales and founders, instruments account-level performance, drives category visibility, and ensures compliance with carrier anti-bribery requirements.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Leads commercialization and product marketing for pricing, profitability, and transaction-enablement products. Develops positioning, messaging, go-to-market strategies, launch plans, customer communications, and sales enablement. Conducts customer and competitive research, analyzes adoption and performance data, defines success metrics, and recommends optimization strategies. Partners with Product, Pricing, Sales, Analytics, and Customer Success teams to increase customer engagement, product adoption, and revenue growth.

Own retention and lifecycle marketing across email, SMS, on-site personalization, retargeting, loyalty, referrals, and customer experience touchpoints. Lead strategy, execution, testing, segmentation, triggered communications, personalization, and cross-functional launches. Partner with data, platform, creative, brand, and customer experience teams to improve list growth, conversion, churn, lifetime value, acquisition, and repeat revenue.

The Director of Product Marketing will lead portfolio positioning, messaging, market intelligence, go-to-market strategy, product launches, PR, customer advocacy, revenue enablement, and competitive differentiation. This leader will translate complex SaaS, AI, VR, and simulation products into compelling buyer value, partner cross-functionally with Product, Sales, Customer Success, Growth, and executives, and build and manage a scalable product marketing team.

Lead partner-focused go-to-market programs to drive pipeline, revenue, and adoption through AWS, WWT, and strategic partners. Create partner-ready positioning, enablement, competitive intelligence, and co-marketing campaigns. Build scalable enablement and partner portal content, align cross-functionally with Product, Sales, and Marketing, and serve as product marketing owner for strategic partnerships.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Support the marketing team by creating and scheduling social content, monitoring and analyzing campaign performance, assisting with website and email marketing, coordinating events, conducting market research, and producing engaging content to build brand awareness and engagement.

Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.

Own and scale full-funnel performance marketing and ABM for enterprise buyers: run paid campaigns (LinkedIn, Google, industry channels), build attribution and pipeline reporting, run experimentation, optimize website/landing conversions, support events, and maintain the martech stack to drive measurable pipeline and ROI.

Work with research and engineering teams to design realistic marketing tasks, create reference solutions, and evaluate AI/LLM outputs with structured rubrics. Maintain evaluation guidelines, ensure dataset quality, and collaborate with SMEs to improve AI model performance on marketing challenges.

Design evaluation rubrics and scoring frameworks for marketing deliverables, assess AI-generated and human-created marketing work with evidence-based judgments, provide written justifications, and iterate with stakeholders to improve consistency and scoring quality.

Own messaging, positioning, and enablement for the venture capital segment. Build VC personas and playbooks, support Sales with collateral and deal strategy, run voice-of-customer and competitive research, and apply AI tooling to accelerate content and insights. Partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive VC pipeline and wins.

Lead product marketing for Juniper Square's real assets segment: define positioning, build persona playbooks, enable Sales with collateral and competitive battlecards, run voice-of-customer research and win/loss analysis, embed AI tooling into messaging workflows, and partner cross-functionally with Sales, Demand Gen, Product, and Customer Marketing to drive pipeline and deal outcomes.

Lead and modernize Magna's marketing function: set strategy, build a high-performing team, strengthen brand and communications, drive demand generation and digital performance, enable sales with content and ABM, launch go-to-market for services, and measure marketing ROI.

Lead regional marketing strategy, campaign portfolio, events, partner MDF, and GTM activation for an assigned sub-region. Oversee planning, budget, measurement, cross-functional alignment, and people leadership while driving field adoption and performance reporting.