Top Marketing Jobs in Ann Arbor, MI

Own paid and digital growth channels, pipeline acquisition, and growth strategy. Lead LinkedIn, Meta, and paid search programs; manage budgets and campaign pacing; develop creative with design partners; use AI and audience-enrichment tools such as Clay; test new acquisition opportunities; and communicate performance insights cross-functionally.

Leads PatientIQ’s full-stack B2B marketing function, owning demand generation, pipeline development, brand positioning, events, marketing infrastructure, KPIs, and team growth. The VP will drive qualified pipeline across Provider, MedTech & RWE, and Marketplace segments; manage paid channels and ABM; establish ROI reporting; support specialty-market expansion; and align marketing investment with commercial growth targets.

Leads global marketing planning, investment allocation, capacity modeling, and target setting. Builds and manages a new team while redesigning marketing workflows for AI and agent-based execution. Drives organization-wide adoption, establishes standards for prompts and context, and implements AI governance around quality, risk, privacy, and responsible use. Partners with Marketing, Finance, Sales Strategy, and data and platform teams to improve pipeline efficiency, time to market, and growth across business units.

Own the end-to-end marketing strategy for Teamworks’ Operations product category. Lead integrated campaigns, content, webinars, events, and targeted outreach to generate pipeline across professional and collegiate sports. Manage campaign calendars, collaborate with Product Marketing, Sales, Business Development, and Customer Success, and analyze performance to guide optimization. The role requires autonomous cross-functional leadership, B2B demand-generation expertise, sports-industry knowledge, and productive use of AI and marketing technology.

Leads proposal marketing and complex pursuit materials from strategy through interviews, including presentations, resumes, portfolios, collateral, and strategic messaging. Supports regional brand marketing through sponsorships, awards, events, and photography. Conducts market and client research, maintains pursuit information and filing systems, reviews content quality, supports marketing specialist development, and applies brand standards. The role requires strong writing, design, strategic thinking, project management, and proficiency with InDesign, Word, Excel, and PowerPoint.

Supports marketing campaign execution by building and managing programs, maintaining data accuracy, cloning templates, and populating campaign information. Performs quality assurance on Marketo programs, reinforces operational standards, and creates documentation and build guides. Manages stakeholder intake, supports change-management communications, and contributes to workflow, template, and process improvements across a growing global marketing organization.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.

Leads marketing operations, lifecycle campaign infrastructure, and Dev & Deployment teams. Owns automation workflows, data architecture, campaign delivery across email, SMS, and push, platform integrations, QA, reporting, compliance, and experimentation. Partners with Product, Data, Engineering, and Marketing Technology to build scalable, personalized patient communications and apply AI-driven optimization.

Own and optimize Presence’s WordPress website, including development, maintenance, troubleshooting, accessibility, performance, integrations, and responsive implementation of Figma designs. Manage web projects from brief through launch, support migrations and redesigns, and drive SEO, AEO, and GEO strategies. Conduct audits and keyword research, implement structured data and on-page optimization, build performance dashboards, and communicate insights to nontechnical stakeholders while collaborating across marketing, creative, and content teams.

Leads lifecycle marketing and customer retention strategy across engagement, winback, personalization, segmentation, experimentation, and owned channels. Builds and develops a high-performing team, partners cross-functionally to improve customer experiences and lifetime value, translates data into executive insights, and establishes the lifecycle marketing roadmap, capabilities, technology, and processes for sustainable growth.

Owns end-to-end webinar and event marketing campaigns, including email, landing page, form, workflow, paid-channel, and webinar execution in HubSpot. Coordinates timelines and stakeholders, manages event communications and follow-up, builds audience segments, maintains campaign data in HubSpot and Salesforce, analyzes performance, and recommends optimization opportunities.

The Marketing Associate will drive customer engagement for Joyride by developing lifecycle marketing campaigns, managing communications, and enhancing user experiences.

Own product launch communications and monthly release programs for the Avenir platform and technology partners. Develop launch plans, messaging, sales enablement materials, training, and customer-facing collateral. Coordinate readiness across Product, Sales, Account Management, Customer Success, Partnerships, and Marketing. Conduct market, competitor, and customer research, track launch performance, and provide insights supporting product positioning, adoption, and go-to-market initiatives.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Leads integrated partner marketing programs that generate indirect pipeline, sales-accepted leads, opportunities, and bookings. Owns co-marketing, account-based, vertical, email, webinar, event, marketplace, and partner-representative activation programs. Establishes operating cadences, campaign measurement, funnel reporting, MDF management, lead handoffs, optimization processes, and repeatable playbooks while collaborating across Partnerships, Sales, Product Marketing, Content, Field Marketing, ABM, and GTM Operations.

Leads partner marketing strategy and execution to generate indirect pipeline, sales-accepted leads, opportunities, bookings, and expansion revenue. Responsibilities include co-marketing, account-based and vertical campaigns, webinars, events, email, marketplace motions, partner enablement, marketing-in-a-box programs, MDF management, funnel measurement, campaign optimization, cross-functional planning, and development of repeatable partner marketing playbooks. The role is remote within the US and includes required company and team travel.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Lead Nerdio’s product marketing strategy, team, and go-to-market execution. Responsibilities include product positioning, launches, messaging, competitive intelligence, analyst relations, technical marketing, content strategy, sales enablement, pricing and packaging, branding, alliance marketing, and AI-enabled content workflows. The role partners with product, technology, revenue, sales, and brand leaders while supporting enterprise IT and Managed Service Provider audiences.

Own product marketing at Vividly, building the function from the ground up. Responsibilities include coordinating product release communications, customer education, go-to-market launches, sales enablement, competitive positioning, feature adoption metrics, upsell campaigns, and a structured product advocacy program. The role translates complex SaaS functionality into compelling business value for CPG finance and sales buyers while collaborating across product, customer success, sales, marketing, and revenue operations.

Develop and execute B2B marketing content supporting partner programs, product launches, integrated campaigns, and security-focused audiences. Create blogs, emails, landing pages, customer stories, webinars, solution briefs, videos, sales collateral, and enablement assets. Collaborate with product marketing, channel, demand generation, sales, regional teams, designers, and agencies. Identify content opportunities, manage editorial planning, interview subject matter experts and customers, and repurpose content across channels.

Develops technical marketing content, enablement programs, certifications, workshops, training, solution guides, competitive assets, and hands-on learning experiences for customers, partners, sales teams, and customer success. Partners with Product Marketing, Product Management, and research teams to translate cybersecurity products and capabilities into practical resources, support launches, and improve education based on stakeholder feedback.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Leads integrated, cross-channel marketing strategy and execution across digital, email, web, events, partner, ABM, paid, and lifecycle channels. Owns the marketing calendar, campaign operations, audience-specific programs, KPIs, budget, vendors, and performance optimization. Partners with marketing, sales, product, and design teams to drive pipeline and brand growth. Serves as a strategic partner to the CMO, prepares executive updates, leads special projects, and manages and develops marketing talent.

The Director, Marketing Insights will build and lead Fetch’s Marketing Insights function. Responsibilities include developing audience, consumer, cultural, and market intelligence strategies; integrating behavioral data, research, and market signals; translating insights into marketing recommendations; advising executives on audience, positioning, campaigns, investments, and growth; managing research partners; and building a high-performing insights organization.