Social Media Articles

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Brianna Rooney Brianna Rooney
Updated on April 25, 2024

Should You Tell the World You’re Out of Work?

Advertising yourself as open to work is a popular option. Other options are subtler and more effective.

Image: Shutterstock / Built In
Nadene Cherry Nadene Cherry
Updated on April 25, 2024

How to Cope With the Holiday Blues

This time of year can be tough on people. Here’s why and here’s how to infuse some peace into the season.

Image: Shutterstock / Built In
Shawne Merriman Shawne Merriman
Updated on April 24, 2024

TikTok Creators, Don’t Panic About the Ban. Get to Work.

New legislation gives TikTok’s owner a year to sell the app; if not, it will be banned. That leaves plenty of time for creators to pivot.

Image: Below the Sky / Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 24, 2024

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

David Ryan Polgar David Ryan Polgar
Updated on April 23, 2024

Social Media Companies Don’t Know What People Want

Social media companies often try to fix problems with clever engineering, but their solutions rarely understand why the public is upset. That disconnect is a huge problem.

Mae Rice Mae Rice
Updated on April 23, 2024

What Does a Social Media Manager Do?

It’s not all posting.

Hal Koss Hal Koss
Updated on April 23, 2024

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Amy Choi Amy Choi
Updated on April 23, 2024

The Rise of Gigfluencers: Why Influencer Marketing Is Starting to Grow

A more diverse group of first-time influencers are starting side hustles as a way to supplement their existing income.

Zach Servideo Zach Servideo
Updated on April 22, 2024

3 Social Media Strategies Every Startup Founder Needs

Social media is a powerful tool to reach your customers. Just don’t spend too much time on it. Use these 3 strategies to get your social up to snuff.

Brennan Nevada Johnson Brennan Nevada Johnson
Updated on April 22, 2024

Stop Obsessing Over Top-Tier Media. Your Startup Needs Industry Press First.

A bigger audience isn’t necessarily a better audience.

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