Social Media Articles

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Hal Koss Hal Koss
Updated on April 10, 2025

Social Commerce Is Replacing the Shopping Mall

It’s coming for Amazon too.

Social Commerce Is Replacing the Shopping Mall
Hal Koss Hal Koss
Updated on April 03, 2025

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Why Aren’t Social Media Managers More Respected?
Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

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Brian Nordli Brian Nordli
Updated on March 20, 2025

How LinkedIn Became Synonymous With Social Selling

A brief history of LinkedIn Sales Navigator.

How LinkedIn Became Synonymous With Social Selling
Matthew Urwin Matthew Urwin
Updated on February 27, 2025

Brain Rot: What It Is and How to Prevent It

Brain rot is what happens when you overconsume trivial content — especially digital content — and start to feel mentally and emotionally drained. But what actually causes it? Can it be fixed? And is it really as bad as it sounds?

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Petra Velzeboer Petra Velzeboer
Updated on February 25, 2025

Are You Addicted to Your Phone and Laptop? Here’s How to Set Boundaries.

Our expert offers seven tips for setting healthy boundaries with technology.

Image: Shutterstock / Built In
Brooke Becher Brooke Becher
Updated on February 19, 2025

What Is Decentralized Social Media? 

Decentralized social media offers a new way to connect online, where users can engage freely — sharing content, sending messages and liking posts — without handing over control of their data to corporate-owned platforms.

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Kelly Ayres Kelly Ayres
Updated on September 11, 2024

7 Reasons to Invest in TikTok SEO

The rise of TikTok Shop is just one reason.

Image: Charles McClintock Wilson / Shutterstock / Built In
Kelly Ayres Kelly Ayres
Updated on September 03, 2024

10 Ways to Build Topic Authority for SEO

Publish a variety of thoughtful, well-researched content to establish your site as a topic authority.

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Colin Campbell Colin Campbell
Updated on September 03, 2024

Why Custom GPTs Are a Superpower for Tech-Challenged Entrepreneurs

Use them to make your business more efficient and drum up leads.

Image: Koshiro K / Shutterstock / Built In