Social Media Articles

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Bailey Reiners Bailey Reiners
Updated on December 04, 2025

Employer Branding and Social Media: 19 Examples From Companies That Get It Right

Get the break down of employer branding & social media with a few best practices followed by 19 examples of social media employer branding.

Ronn Torossian Ronn Torossian
Updated on December 03, 2025

Is Elon Musk’s $1 Trillion Tesla Payday Really Just a PR Win?

Tesla shareholders approved a massive pay package for the CEO, and the company's framing of the payday is a masterclass in communications.

Image: Shutterstock / Built In
Dario Betti Dario Betti
Updated on October 30, 2025

How Do People Actually Use ChatGPT?

A recent OpenAI report sheds light on ChatGPT usage. Our expert analyzes the report.

Image: Shutterstock / Built In
Ken Jon Miyachi Ken Jon Miyachi
Updated on October 20, 2025

Deepfakes Are About to Break the Social Contract

Increasingly sophisticated synthetic media threatens to destroy our shared social reality. Here’s how we can stop the rupture.

Image: Shutterstock / Built In
Jeff Rumage Jeff Rumage
Updated on October 08, 2025

Inside Oracle: The Tech Titan Taking Control of TikTok’s Algorithm

With massive AI infrastructure projects and a deal to control TikTok’s U.S. operations underway, Oracle is one of the most influential forces in American technology and policy.

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Ellen Glover Ellen Glover
Updated on August 11, 2025

AI Slop: Why Social Media Is Now Flooded With AI-Generated Junk

From cat meow remixes to Shrimp Jesus, AI slop is the bizarre, low-quality content clogging up your timeline. Here’s where it comes from, how it spreads and why things are only going to get worse.

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Jeremy Gottschalk Jeremy Gottschalk
Updated on July 15, 2025

Age Verification Laws Have Noble Intentions, but They Need Improvement

Laws that require proof of identity are designed to protect minors, but they introduce a range of new problems. Our expert suggests a smarter framework.

Image: Shutterstock / Built In
Stepan Solovev Stepan Solovev
Updated on April 23, 2025

Big Tech Is Tightening Control of Public Data. Here’s Why That’s a Problem.

Big Tech platforms are redefining the rules around public data. Our expert examines what that could mean for the digital marketplace. 

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 10, 2025

Social Commerce Is Replacing the Shopping Mall

It’s coming for Amazon too.

Social Commerce Is Replacing the Shopping Mall
Hal Koss Hal Koss
Updated on April 03, 2025

Why Aren’t Social Media Managers More Respected?

Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.

Why Aren’t Social Media Managers More Respected?