Sales Articles

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Perri Maxwell Chaikof Perri Maxwell Chaikof
Updated on April 24, 2024

This Account Management Graph Kept Us — and Our Clients — Afloat in Economic Crisis

Look for clients in “positive pain.”

Image: Shutterstock / Built In
Stuart Croft Stuart Croft
Updated on April 24, 2024

3 Reasons Product-led Growth Is Key to Successfully Scaling Your SaaS Company

Skeptical buyers don’t trust sales pitches. Let your product do the talking.

Todd Olson Todd Olson
Updated on April 24, 2024

The Basics of Freemium: 3 Tactics That Drive Conversions

How to hit the functionality sweet spot — enough for users to fall in love and leave them wanting more.

Stephen Gossett Stephen Gossett
Updated on April 24, 2024

How to Talk to Coworkers About COVID-19 Without Fueling Anxiety

Everything from sharing news on the company Slack to hosting informal work “meetups” suddenly carry a lot more significance.

David Stout David Stout
Updated on April 24, 2024

How to Manage a High-Performance Remote Sales Team

If you truly value your team, remain flexible, work together and communicate clearly, you’ll get through any period of uncertainty — including a global pandemic.

Hal Koss Hal Koss
Updated on April 23, 2024

A Guide to RevOps

It helps make the customer journey smoother too.

Shivani Jain Shivani Jain
Updated on April 23, 2024

We Adopted a ‘Test Fast, Fail Fast’ Mindset to Survive and Thrive During COVID-19

At Cubii, we listened to our customers, took leaps we weren’t ready to make before, and remained adaptable. And now we’re seeing great results.

Sam Jacobs Sam Jacobs
Updated on April 23, 2024

Sales and Marketing Pros, Now Is the Time to Go Big on What’s Working — and Lose What Isn’t

Prioritizing your marketing dollars on solid bets and sound investments in your top performers will help guide you through a downturn.

Image: Shutterstock / Built In
Amy Choi Amy Choi
Updated on April 23, 2024

Need Results and Need ’Em Fast? For D2C Sales, Influencer Marketing Is the Way to Go.

For time-sensitive marketing campaigns, choose influencers to get conversions quickly.

Avetis Ghazaryan Avetis Ghazaryan
Updated on April 23, 2024

Drive More Sales by Capitalizing on High-Congregation Moments

High-congregation moments offer a natural opportunity to promote awareness of your brand. Here’s how to take advantage of them.

Image: Shutterstock / Built In

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