Sales Articles

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Michael Maximoff Michael Maximoff
Updated on April 20, 2024

How to Grow Your Business With Review Platforms

More than 90 percent of B2B buyers are more likely to purchase from a company with trusted reviews. Here’s how to stand out.

Image: Shutterstock / Built In
Arit Nsemo Arit Nsemo
Updated on April 20, 2024

How to Inspire Empathy in Your Customer Success Team

Share the struggle with your customers, ask how you can help and don’t pretend everything is fine.

Chris Dowsett Chris Dowsett
Updated on April 20, 2024

Improve Your Customer Experience. Hire a Decision Scientist.

Our decision science team delivered an automated experience for customers and saved hundreds of thousands of dollars in staff time. Here’s how.

Joe Procopio Joe Procopio
Updated on April 20, 2024

Customer Success Is Not About Making Your Customers Happy

Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.

Hal Koss Hal Koss
Updated on April 20, 2024

What Is a Customer Success Manager? What Does a CSM Do?

We asked three experienced CSMs about what the job entails.

Alli Tiscornia Alli Tiscornia
Updated on April 20, 2024

3 Skills Essential to a Customer Success Career

Customer success is a booming field, even in difficult economic times. Here are the most important skills to getting in the game.

Image: Shutterstock / Built In
Eric Fliegel Eric Fliegel
Updated on April 20, 2024

Want to Serve Your Customers Better? Give ’Em a Nudge.

Using a method I call RAFT + NUDGE, you can ensure your customers never feel like you’ve forgotten them.

Hal Koss Hal Koss
Updated on April 20, 2024

These 6 Customer Retention Strategies Actually Work

Step 1: Make sure your customers see value right away.

Tiffani Bova Tiffani Bova
Updated on April 20, 2024

Inside the Customer Experience Dilemma

In the race to provide the best customer experience, employees have been left behind creating a customer disconnect. Here’s why you can’t have happy customers without happy employees.

Image: Shutterstock / Built In
Brian Nordli Brian Nordli
Updated on April 20, 2024

How to Prevent Customer Churn, According to Experts

For starters, when was the last time you texted the customer?

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