Product Marketing Articles

Mike Hyzy

Updated on April 22, 2024

Writing a book is a multi-faceted endeavor that requires a broad set of skills and an unconventional mindset to excel.

Joe Procopio

Updated on April 20, 2024

Maximize customer buy-in by putting yourself in their shoes. Here’s how writing your functional documentation can help you do it.

Joe Procopio

Updated on April 15, 2024

To be perfect, your product needs a general manager.

Jeremy Bradley

Updated on April 12, 2024

Marketing and product teams can end up at odds if you aren’t careful. Follow these steps to create better cohesion between the two teams.

Mae Rice

Updated on April 12, 2024

This isn’t just “marketing” — it’s a complex, cross-departmental endeavor.

Mae Rice

Updated on April 10, 2024

Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.

Hal Koss

Updated on April 10, 2024

It’s still a specialist’s world, but that could be changing.

Ronke Majekodunmi

Updated on April 09, 2024

Product management interacts with so many parts of a business that, although we may want to protect our time, we need to prioritize cross-functional collaboration. Our expert recommends making time for all of these meetings.

Jeff Link

Updated on April 08, 2024

For getting started — or moving up — in product management.

Mae Rice

Updated on April 01, 2024

There’s no cookie cutter way to becoming a product manager. Three PMs share insights on how to break into the field.