A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.
What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.
The principles of product management can help you to take care of your new baby. Here’s how.
It might seem counterintuitive, but there are several reasons why feeling like a fraud can actually help you get better at your job.
Turn your customer’s business needs into key benefits, then start building.
Product management places a premium on a multidisciplinary approach. These books will help you adopt one.
Now that everyone is comfortable with video conferencing, leveraging the tool to build your brand is a no-brainer.
Learn how three product marketing managers have navigated their careers.
It’s time that B2B catches up to B2C in terms of technology.
These 6 technical skills will help prepare your marketers to tackle the demands of today and tomorrow.
Leon Clarke
