Customer data platforms provide a centralized and uniform view of the company’s customers. Here’s how they work and how they’re different from CRMs.
As an outbound product marketer, you’ve probably heard of the sales funnel. But what is the marketing funnel, and how does it work?
Companies often want to focus on email marketing, but they’re unsure how to get started. Fortunately, there are a lot of simple ways to launch email campaigns with resources you already use.
If I could go back in time before I joined my first startup, what would I tell myself?
Our conversation was flush with insights.
In the future, we’ll all be editors.
Serving as the extension of a company’s brand, copywriters produce informative and engaging content that persuades readers to take action.
When crisis hit, we had to ruthlessly prioritize to survive. We focused on these three channels to transform our business.
Make more of the traffic you’re already getting.
Conversational marketing builds stronger bonds between businesses and their customers.
