As we enter an economic downturn, smart leaders will use the turbulence to build for the future.
Orient your decisions around your customer by using this process to understand everything about them.
Brands can no longer simply consider consumers’ opinions; they need to be the driving force behind every business decision.
To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.
Businesses often make the mistake of crafting a strategy based on their own perception about what value they offer customers. It’s possible to build a much more effective plan, however, by figuring out your unique value proposition.
How to say no when every instinct tells you to say yes.
Members of Young Entrepreneur Council discuss how companies can make the best use of their customer relationship management tools.
When brand loyalty and reputation is on the line, an empathetic, human-centered, data-driven approach is what it takes to keep a thriving member base.
Getting new clients is hard. Keeping them is even harder. Here’s how to be better at both.
User personae are an established part of the UX toolkit, but predictive personae can take your design work to the next level.
