Consumer Tech Articles

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Joe Procopio Joe Procopio
Updated on November 25, 2024

Customer Loyalty Matters More Than Ever. Rewarding That Loyalty Is Mandatory.

If you don’t make your customer a VIP, your competitor will.

Image: Tada Images / Shutterstock / Built In
Hal Koss Hal Koss
Updated on November 22, 2024

Direct-to-Consumer Brands: All You Need to Know (With 35 DTC Examples)

DTC brands are everywhere now. They weren’t always.

Image: Shutterstock
Andreas Rekdal Andreas Rekdal
Updated on November 04, 2024

What Is a Shadowban and Why Does It Matter?

How one of the oldest content moderation techniques in the book birthed conspiracy theories about political suppression.

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Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg
Updated on October 31, 2024

The 8 Consumer Archetypes

The belief that there is only one type of sustainable consumer represents an incomplete and inadequate view of who consumers are, what they want and how they behave.

Image: Shutterstock / Built In
Anne Pauley Anne Pauley
Updated on October 03, 2024

Top 4 Use Cases for 3D Printing in Product Development

Manufacturing teams are constantly seeking ways to accelerate and refine product development, especially in the competitive world of big tech. Additive manufacturing provides one such route.

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Margo Steines Margo Steines
Updated on September 25, 2024

5 Top Tech Support Companies

These top tech support companies provide businesses and consumers with services like malware removal and software upgrades.

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Kelly Ayres Kelly Ayres
Updated on September 11, 2024

7 Reasons to Invest in TikTok SEO

The rise of TikTok Shop is just one reason.

Image: Charles McClintock Wilson / Shutterstock / Built In
Justin Floyd Justin Floyd
Updated on September 06, 2024

How the New Fulfillment By Amazon Fees Affect SMBs

Our expert explains the fees, their purpose and why they hurt small businesses.

Image: Cineberg / Shutterstock / Built In
Marko Preocanin Marko Preocanin
Updated on August 19, 2024

3 Ways AI Can Level Up Your Video Content

Artificial intelligence can enhance videos, spark ideas and generate useful analytics.

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Jeff Rumage Jeff Rumage
Updated on August 15, 2024

18 Top Search Engines to Try

Alternative search engines target privacy concerns, personalization and special functionalities.

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