Behavioral Finance Articles

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Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg
Updated on October 31, 2024

The 8 Consumer Archetypes

The belief that there is only one type of sustainable consumer represents an incomplete and inadequate view of who consumers are, what they want and how they behave.

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