Every marketer knows brand equity is important. Why can’t they agree on how to measure it?
Why storytelling marketing works — plus eight examples showing how it’s done.
Plus a guide on how to create a brand positioning strategy.
Ask yourself these five questions to find out.
Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.
A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
If you’re looking for a way to form an effective branding strategy, follow these steps.
