Brand Strategy Articles

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Michael Hinkle Michael Hinkle
Updated on January 12, 2024

How to Build Your Sales Business

Keeping an entrepreneurial mindset can help you open doors to greater business opportunities down the road.

Image: Shutterstock / Built In
Katica Roy Katica Roy
Updated on March 15, 2023

How Your Brand Addresses Equity Impacts Everyone’s Economic Recovery

To remain resilient in today’s economic downturn, businesses must appeal to a higher calling.

Michael Ruiz Michael Ruiz
Updated on March 15, 2023

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.