Top Marketing Jobs in Wilmington, NC

Own the account-based marketing strategy and execution for priority accounts. Design personalized, multi-touch programs across advertising, direct mail, gifting, events, and sales channels; align sales, SDR, field, digital, and product marketing teams; manage ABM technology and Salesforce attribution; and measure account engagement, meetings, pipeline influence, deal velocity, and ROI. The role also develops account plans, buying group maps, tiered plays, and continuous program optimizations.

Own multiple marketing projects from scoping through launch and performance tracking. Develop content, community, social media, and brand strategies; build messaging guidelines and audience engagement processes; analyze feedback and campaign metrics; coordinate cross-functional teams and agencies; and test new channels to grow visibility and engagement. The role requires hands-on execution, strategic thinking, consumer brand experience, AI application experience, and strong global communication skills.

Own customer marketing programs that drive product adoption, expansion, retention, and partner engagement. Segment customer data, develop lifecycle and expansion campaigns, support Customer Success, create partner communications, and measure engagement, adoption, pipeline, and retention outcomes. Use AI, CRM, marketing automation, and customer success platforms to personalize campaigns, analyze signals, and continuously improve program performance.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Leads Seeq’s product marketing and campaign program management functions, translating product, portfolio, and industry strategies into positioning, messaging, launch plans, and coordinated go-to-market programs. The role oversees narrative and asset governance, cross-functional launch readiness, campaign dependencies, team development, and operating rhythms. It partners with Product, Sales, Customer Success, Revenue Operations, Enablement, Partner Marketing, Regional Marketing, and Analytics to improve market clarity, execution discipline, and commercial impact.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

As a Technical Marketing Manager, you will lead product marketing for HPE Private Cloud AI, developing impactful technical content and strategies to convey AI solutions to customers while collaborating with various teams for technical accuracy and product alignment.

Own end-to-end product marketing strategy and execution for Geotab’s public sector segments, including research, positioning, content, sales enablement, demand generation, and partner engagement. Translate buyer and market insights into segment-specific campaigns, messaging, playbooks, and launch materials. Collaborate with Sales, Product, Marketing, and associations to drive public sector pipeline, acquisition, expansion, retention, and market presence while addressing government procurement, compliance, and buying-cycle requirements.

Own JivPad’s content strategy and editorial identity across blogs, social, email, web, and emerging channels. Create editorial, thought leadership, product, case study, and campaign content; establish tone-of-voice guidelines; manage the editorial calendar; and collaborate with Product, Engineering, Design, SEO, Growth, and Paid teams. Translate complex AI and voice technology into accessible stories while highlighting user experiences and driving visibility, engagement, and conversion.

Own JivPad’s product positioning, messaging, go-to-market strategy, launch campaigns, marketing collateral, and sales enablement. Translate complex AI and voice technology into compelling narratives, analyze markets and competitors, identify growth opportunities, and collaborate with Product, Engineering, Growth, PR, partnerships, and community teams. Champion accessibility users and build relationships with advocates and stakeholders to drive adoption, awareness, loyalty, and brand growth.

Own and scale JivPad’s full growth funnel across paid, organic, referral, partnership, and lifecycle channels. Develop data-driven strategies, run marketing experiments, optimize acquisition through retention, manage performance campaigns, analyze cohorts and attribution data, and collaborate with Product, Engineering, Content, Brand, and Community teams to drive adoption and revenue.

Own the patient lifecycle marketing program from enrollment through retention and re-engagement. Build CRM campaigns, segmentation, automations, testing programs, and channel strategies while managing activation and retention KPIs. Lead product feature adoption, multimedia content configuration, patient assessments, feedback programs, and competitive intelligence. Collaborate in a regulated healthcare environment where compliance, clarity, and patient engagement are essential.

Own content strategy and go-to-market storytelling for Alpaca’s crypto and tokenization products. Create educational content, launch posts, explainers, newsletters, and thought leadership for B2B and B2C audiences. Develop messaging for issuers, exchanges, market makers, and institutional partners while translating complex product concepts into clear narratives. Collaborate with product, compliance, design, and marketing teams on launches, partner announcements, SEO, content distribution, and adoption initiatives.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Drive awareness, acquisition, and engagement through data-driven growth marketing across paid, organic, lifecycle, referral, conference, and partnership channels. The role owns multi-channel campaigns, funnel optimization, A/B testing, marketing automation, KPI reporting, customer and market research, and growth initiatives. It also leads the growth marketing function, establishes processes and standards, mentors team members, and collaborates with sales, customer success, product, creative, and content teams.

Own B2B pipeline generation and revenue outcomes through demand generation, events, campaigns, partnerships, content distribution, and full-funnel optimization. Lead a lean team, manage marketing investments, partner closely with Sales and GTM functions, oversee Salesforce handoffs and reporting, and execute high-impact national events. The role requires hands-on B2B marketing leadership, fast experimentation, executive presence, and accountability for bookings and pipeline.

Own Jumio’s customer marketing function by building lifecycle communications, advocacy and reference programs, customer advisory boards, case studies, peer reviews, webinars and executive events. Partner with Customer Success, Account Management, Sales and Product Marketing to support adoption, renewals and expansion. Manage customer proof and engagement programs, analyze participation and campaign data, and translate customer insights into product and go-to-market actions.

Lead Strike’s global marketing function and build it from the ground up. Own strategy, acquisition, lifecycle, product marketing, go-to-market, attribution, analytics, budget, team development, and scalable growth channels. Establish marketing infrastructure, measure CAC, LTV, retention, and channel economics, translate Strike’s brand and organic audience into growth, and partner with Product, Data, Finance, Brand, and Communications while hiring and developing a high-performing team.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Leads and scales AfterShip’s distributed Marketing Creative team, including hiring, coaching, creative direction, brand evolution, and performance management. Owns creative across campaigns, product launches, digital channels, and marketing surfaces. Builds AI-powered, cloud-based production workflows and design systems that improve speed, quality, and scalability. Partners with marketing stakeholders, manages agencies and freelancers, and establishes processes that support high-volume creative output.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Own go-to-market strategy for Yourgi Connect, a booking and business-management platform for independent pet care providers. Responsibilities include defining the ideal customer profile, creating positioning and messaging, launching an early-adoption offer, translating product capabilities into customer value, developing marketing and sales assets, informing the product roadmap, and tracking sign-ups, activation, bookings, and pipeline. The role requires close collaboration with Product, Engineering, Revenue, GTM, and SDR teams.

Owns strategy, execution, and optimization of integrated B2B SaaS marketing campaigns across email, paid media, nurture, landing pages, webinars, events, and ABM. The role drives awareness, pipeline, conversion, and revenue through data-driven testing, lifecycle programs, product launches, cross-functional collaboration, and responsible use of AI and automation.