Top Remote Marketing Jobs in Madison, WI

Own the full lifecycle marketing program for a contributor workforce, including onboarding, activation, engagement, retention, and reactivation. Lead email strategy, segmentation, deliverability, testing, copywriting, and performance analysis. Run paid marketing experiments, productize marketing playbooks, and apply UX sensibility to communications. Collaborate with product, design, operations, and growth teams on positioning, messaging, launches, and platform improvements.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own the patient lifecycle marketing program from enrollment through retention and re-engagement. Build CRM campaigns, segmentation, automations, testing programs, and channel strategies while managing activation and retention KPIs. Lead product feature adoption, multimedia content configuration, patient assessments, feedback programs, and competitive intelligence. Collaborate in a regulated healthcare environment where compliance, clarity, and patient engagement are essential.

Develops and leads integrated B2B marketing strategies across digital and traditional channels to drive growth, demand generation, customer engagement, retention, and revenue. Owns messaging, website strategy, customer journeys, campaign prioritization, product launch support, and performance measurement. Partners cross-functionally with product and commercial teams, uses customer insights and analytics to optimize investments and ROI, and influences stakeholders without direct authority.

Own Jumio’s customer marketing function by building lifecycle communications, advocacy and reference programs, customer advisory boards, case studies, peer reviews, webinars and executive events. Partner with Customer Success, Account Management, Sales and Product Marketing to support adoption, renewals and expansion. Manage customer proof and engagement programs, analyze participation and campaign data, and translate customer insights into product and go-to-market actions.

Lead Strike’s global marketing function and build it from the ground up. Own strategy, acquisition, lifecycle, product marketing, go-to-market, attribution, analytics, budget, team development, and scalable growth channels. Establish marketing infrastructure, measure CAC, LTV, retention, and channel economics, translate Strike’s brand and organic audience into growth, and partner with Product, Data, Finance, Brand, and Communications while hiring and developing a high-performing team.

Leads regional field and partner marketing initiatives across the TOLA region to generate enterprise pipeline and revenue. Owns campaign, event, ABM, and digital program strategy and execution; partners with sales, channel, and marketing teams; manages budgets and timelines; forecasts pipeline impact; adapts tactics based on performance; customizes messaging; reports insights using Salesforce, Marketo, and Sigma; and mentors junior marketers.

Own BigPanda’s B2B SaaS digital marketing strategy, including SEO, AEO, GEO, website redesign and optimization, paid media, conversion, security, GDPR compliance, MarTech integration, analytics, and pipeline reporting. Lead agencies, contractors, developers, SEO partners, and vendors while advising senior leadership and driving digital growth through AI-informed search and high-performing web experiences.

Own and build the AI Simulation marketing operations and analytics function, including martech architecture, campaign instrumentation, attribution, funnel reporting, lifecycle programs, lead scoring, data governance, and Salesforce integrations. Partner with Marketing, RevOps, Sales, Finance, and Product to establish trusted measurement, connect marketing activity to pipeline and revenue, and improve investment decisions through reporting and actionable insights.

Leads digital marketing strategy and execution across paid search, social, SEO, email, and emerging channels. Owns senior client relationships, campaign performance, budget allocation, and growth opportunities. Manages and coaches digital marketing teams, establishes quality standards, introduces AI-powered workflows, and remains hands-on with campaign execution, analytics, attribution, and reporting. Supports complex B2B and B2C purchase journeys, including account-based marketing programs.

Develop and execute integrated digital marketing strategies across paid search, paid social, display, YouTube, and ABM channels. Manage campaign optimization, media planning, testing, tracking, reporting, and performance analysis. Present insights and recommendations to clients, collaborate with internal teams, support budget allocation, and use AI tools to improve marketing capabilities. The role combines hands-on campaign execution with growing ownership of client strategy and account leadership.

Own the architecture, governance, roadmap, and performance of Adobe Marketo Engage and the broader marketing automation ecosystem. Design lifecycle programs, lead nurturing, segmentation, scoring, integrations, and reusable automation templates. Manage Marketo-Salesforce data synchronization and other MarTech integrations, advise cross-functional teams, lead platform governance and security communications, mentor Marketing Operations, and advance analytics, operational improvement, and AI adoption.

Own full-funnel growth and performance marketing for an enterprise B2B SaaS company. Responsibilities include managing paid media and ABM programs, building attribution and reporting infrastructure, optimizing campaigns, managing a seven-figure budget, maintaining the martech stack, and partnering with sales to drive pipeline, revenue, CAC, ROAS, and payback outcomes.

Leads ZURU’s U.S. trade marketing and commercial operating system across Presence, Price, Place, and Promotion. Builds account-planning, forecasting, category analytics, scorecard, governance, and execution frameworks for Sales teams. Partners with Sales, Finance, Commercial, Category Management, and Analytics to improve retailer strategies, forecast accuracy, promotional planning, launches, and commercial performance. Coaches senior sales leaders, identifies capability gaps, and drives consistent, insight-led execution across U.S. retail channels.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Develop and execute B2B demand-generation campaigns that create qualified leads, demo requests, and sales opportunities. Manage email nurturing, landing pages, content, sales collateral, website updates, SEO, paid digital campaigns, and marketing automation in HubSpot. Track campaign, website, and conversion metrics; report results and optimize messaging, audiences, and channels. Collaborate closely with sales to support pipeline and revenue growth.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Supports revenue marketing, brand awareness, and client acquisition through email campaigns, nurture sequences, newsletters, webinars, social media, SEO content, visual design, video editing, reporting, and market research. Collaborates with Marketing and Sales teams to generate qualified interest and improve campaign performance.

Owns Intapp’s partner marketing strategy, sponsorship program, co-marketing campaigns, AI partnership messaging, budget, roadmap, and performance measurement. The role builds scalable partner activation frameworks, drives sourced and influenced pipeline, develops thought leadership, coordinates cross-functional stakeholders, and represents Intapp with strategic partners. It requires extensive B2B partner or alliance marketing experience, AI fluency, strong writing, budget ownership, and proficiency with modern marketing technology.

Build and refine the marketing technology stack, create integrations and automations, publish and optimize webpages, run channel experiments, and support community events. The role requires technical problem-solving, SQL or Metabase familiarity, AI fluency, clear async communication, resourcefulness, and the ability to work independently in a small marketing team.

Leads growth marketing analytics for a B2B SaaS product-led growth motion. Analyzes user, account, intent, and product signals; develops activation and lead-routing strategies; optimizes conversion pathways; runs growth experiments; and manages analytics, tracking, and data workflows across Marketing, Product, Sales Operations, RevOps, and Data Engineering.

Owns TaxSys product marketing by developing positioning, value stories, ROI proof points, sales and demo enablement, client adoption programs, implementation communications, competitive intelligence, and customer proof. Partners cross-functionally with Product, Sales, Client Success, Content, and Customer Marketing to expand the platform into new markets and improve content, training, and campaign effectiveness. Requires strong strategic writing, presentations, executive communication, and evidence-based decision-making.

Build and manage Grant Street Group’s B2B content and customer marketing programs. Responsibilities include developing editorial strategy, creating thought leadership and customer stories, managing advocacy and reference programs, gathering voice-of-customer insights, partnering with executives and cross-functional teams, and measuring content performance. The role requires hands-on writing, editing, interviewing, process building, SEO knowledge, and collaboration with public-sector clients. Up to 10% travel is required.