Top Senior Marketing Jobs in Madison, WI

Own EMEA digital pipeline generation across paid channels (search, social, display). Manage budgets, localize campaigns, build target account databases, partner with BDR/Sales, analyze conversion/ROI, and run end-to-end local campaign execution to drive demand and revenue.

The Account Director is responsible for driving performance in e-Commerce through integrated marketing strategies, managing client relationships, and overseeing a cross-functional team.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead product marketing for Outreach's AI-enabled revenue platform: develop messaging, conduct market/customer research, own sales enablement assets, and execute go-to-market plans across Product, Marketing, Sales, and Customer teams to drive pipeline and revenue.

Lead and execute high-impact brand programs to establish Oscilar as a category leader in AI-powered risk decisioning. Launch thought leadership, campaigns, events, research, and customer advocacy; leverage AI to scale content and workflows; run experiments, measure results, and build repeatable playbooks while partnering cross-functionally with Product, Comms, Events, Design, and Executive Leadership.

Lead regional marketing strategy and execution for AMR East, translating global plans into local campaigns, driving demand generation, partner enablement, and product adoption. Collect field insights to influence global roadmap, manage budgets and KPIs, support sales training and channel programs, and ensure brand consistency across the region.

Lead cross-channel CRM lifecycle programs (Email, Push, SMS, packaging inserts) to reduce churn and drive retention. Partner with Creative, Data Science, Product, and Engineering to design personalized, data-driven campaigns, optimize workflows with ESPs and AI tools, and report performance and strategic insights to leadership.

Support marketing analytics and reporting across channels: manage analytics platforms, define and track KPIs, analyze user behavior and campaign performance, build dashboards and automated reports, generate insights and recommendations to optimize demand generation and conversions.

Own execution of SuppCo's brand marketing across email, content, social, influencer and lifecycle. Plan, brief, coordinate creative, launch campaigns, run influencer programs, align messaging with Function Health, track performance, and protect brand voice as both companies integrate.

Lead demand generation and growth marketing for a B2B SaaS hospitality platform. Build and execute integrated campaigns across email, paid, organic, partnerships, and AI channels; launch products; run lifecycle and retention programs; manage marketing operations, automation, experimentation, and reporting; create messaging and sales enablement; and optimize performance to drive pipeline and revenue.

The Product Marketing Manager will develop go-to-market strategies, create compelling messaging, perform market research, and collaborate with product and sales teams to position Oscilar's AI risk platform effectively.

Lead planning, execution, and optimization of growth marketing campaigns for Equipment. Collaborate cross-functionally to build funnels, create content, manage digital media, track leads to revenue, report performance, and support sales enablement. Apply financial services marketing knowledge to drive lead generation and revenue.

Responsible for driving global growth in Life Sciences through demand strategy and content development. Develops integrated marketing programs, collaborates with teams, and analyzes program performance for effective demand generation.

Coordinate end-to-end execution of integrated B2B marketing programs across channels. Translate plans into timelines, manage stakeholders, track campaign performance, and ensure consistent, high-quality delivery. Drive process improvements, documentation, and reporting in partnership with channel owners and marketing operations.

Lead AI-first marketing for a B2B SaaS startup: build agentic content pipelines, launch automated GTM and brand campaigns, drive programmatic SEO, create AI-assisted sales enablement, and continuously optimize messaging and growth through automation.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

The Senior Growth Marketing Campaigns Manager will strategize and manage integrated marketing campaigns, oversee demand generation, collaborate with sales and product marketing, and mentor junior marketers.

Create clear technical narratives and content (solution briefs, whitepapers, blogs, presentations) that explain multi-platform solutions across cloud, AI, and cybersecurity. Own partner solution stories, align messaging across product, alliances, and field teams, enable sales and partners, support events and briefings, and translate architecture-level concepts into business value for technical and executive audiences.

Lead development and execution of full-funnel marketing campaigns, create and write high-impact content and assets, run awareness channels (organic social, podcasts, PR, partnerships), own brand voice and visual consistency, and partner with Demand Gen, Events, and Product Marketing to drive measurable awareness and demand.

Lead global marketing strategy and commercial execution for Reverse Osmosis across industrial, municipal, desalination, and drinking water markets. Drive portfolio roadmap, innovation, channel architecture, go-to-market models, and cross-functional alignment. Manage global marketing teams, monitor commercial KPIs, and optimize pricing, margin, and pipeline to deliver sustainable growth.

Own national trade marketing strategy for beer and RTD brands, lead POS and BTL program development and execution, govern buying windows, build sell-in stories and activation playbooks, analyze ROI and share insights, and coordinate Brand, Sales, Supply Chain, and agencies to drive in-market performance.

The Senior Growth Marketing Specialist drives multi-channel campaigns to create pipelines, enhance customer engagement, and optimize marketing performance, focusing on ABM, digital marketing, and marketing automation.

Owner of industry go-to-market plans who converts industry strategy into messaging, campaigns, content, enablement, and measurable pipeline outcomes. Partners cross-functionally (product, sales, regional, partner, ABX, analytics) to align launches, field readiness, and campaign execution while monitoring performance and iterating industry playbooks.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.