Top Senior Marketing Jobs in Indianapolis, IN

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Develop and edit marketing content across web, social, earned media, advertising, blogs, guides, and collateral. Translate complex ideas into concise, engaging copy, collaborate with marketing and leadership stakeholders, support campaign strategy, optimize messaging, and extend content across multiple channels. The role requires high-volume writing, developmental editing, project coordination, creativity, and deadline management.

Manage lifecycle marketing automation programs across acquisition, nurture, conversion, onboarding, retention, expansion, and cross-sell. Build and optimize campaigns in Marketo and related platforms, handling segmentation, personalization, scheduling, QA, tracking, attribution, and troubleshooting. Collaborate with Growth, Sales, RevOps, Product, Customer Marketing, copywriting, design, and analytics teams to improve conversion, retention, pipeline velocity, customer value, and campaign ROI.

Leads strategy, planning, execution, and optimization for in-person and virtual marketing events, including trade shows, conferences, client forums, and hosted programs. Manages event budgets, logistics, vendors, agencies, project plans, communications, and cross-functional stakeholder alignment. Partners with Sales and Customer Success to support pipeline growth, client retention, advocacy, and expansion. Tracks attendance, engagement, influenced pipeline, ROI, and other performance metrics to improve event strategy and efficiency.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own the integrated marketing strategy for NMI’s payment gateway, driving pipeline, ISO partner acquisition, gateway adoption, and cross-sell growth. Develop verticalized campaigns for markets including parking, transit, EV charging, and healthcare. Partner with product marketing, demand generation, sales, channel, and content teams to create messaging, campaigns, enablement, and customer stories. Manage programs from planning through optimization while tracking KPIs, budgets, and revenue impact.

Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

The Growth Marketing Manager will develop and implement strategies for engaging developers, focusing on user journey, retention, and cross-functional collaboration to enhance platform adoption and growth.

Lead influencer and creator marketing programs from strategy through execution. Develop creator briefs, identify and manage talent, negotiate rates and usage rights, oversee campaign budgets and performance metrics, ensure FTC compliance, and collaborate with creative, paid social, and production teams. Monitor platform trends across TikTok, Instagram, and YouTube, manage creator shoots, and build long-term relationships with creators, agencies, and talent managers.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Own product marketing strategy and execution across launches, go-to-market planning, enterprise enablement, product positioning, cross-sell initiatives, and member engagement. Lead messaging for Function’s integrated health and imaging products, optimize customer journeys, conduct user and market research, and translate insights into product and marketing recommendations. Collaborate cross-functionally with Product, Marketing, Design, Enterprise, Ezra, and Research teams.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Own and build Boulder Care’s partner and commercial marketing function. Develop healthcare buyer value propositions, clinical and economic proof, partner collateral, referral programs, nurture campaigns, B2B demand generation, webinars, paid programs, conferences, and account-based targeting. Partner closely with commercial, partnerships, clinical, and field teams to generate institutional demand, activate new segments, improve referrals, and create measurable, repeatable partnership programs.

Leads customer marketing strategy and team across adoption, retention, expansion, and advocacy. Builds lifecycle, renewal, cross-sell, referral, community, advisory board, executive engagement, and customer event programs. Partners with Customer Success, Sales, Product, and Marketing to generate measurable revenue impact, channel customer insights into product strategy, and manage customer marketing performance.

Own Ent’s technical marketing narrative by translating its cybersecurity platform into compelling demos, messaging, content, competitive positioning, launch materials, and sales enablement. Build technical demos, create solution briefs and videos, analyze competitors, train sellers, present to technical and executive audiences, and relay market feedback to product and engineering teams. The role requires cybersecurity knowledge, strong storytelling, and experience marketing technical B2B software in a fast-moving environment.

Own DAKboard’s end-to-end marketing strategy and execution across email, CRO, paid advertising, social, retargeting, partnerships, affiliates, and SEO content. The role involves measuring and scaling channels, managing contractors, deploying AI tools and agents, partnering with the CEO on priorities and budgets, and creating messaging for US families and parents. This is a hands-on, autonomous role supporting a B2C SaaS or subscription product.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.