Top Senior Marketing Jobs in Hartford, CT

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Own co-marketing strategy and execution with strategic hyperscaler and platform partners. Design joint GTM programs, secure and manage MDF, integrate partners into campaigns, shape messaging for technical and business audiences, measure program ROI and pipeline impact, and build partner-specific sales enablement to drive partner-influenced deals.

Lead and evolve Rockbot's growth marketing function, focusing on customer acquisition, pipeline growth, and implementing AI-driven strategies.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead end-to-end marketing for YipitData's Investor business, owning demand generation, product go-to-market, customer marketing, campaign execution, and analytics. Partner with Sales, Product, Client Strategy, and Revenue Operations to drive pipeline, retention, and revenue. Build reporting dashboards, optimize performance across channels, and, over time, hire and scale the Investor marketing team.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Manage digital marketing strategies focusing on SEO and Google Ads. Utilize Zoho tools for campaign management and analyze performance data.

Lead U.S. Public Sector marketing and shape global public sector strategy. Drive demand generation, ABM, field events, partner and executive programs, content, PR, and measurement to accelerate pipeline. Build and scale a global public sector marketing organization and report to VP of Global Growth and Experiential Marketing.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

Translate Megaport platform capabilities into deployable reference architectures and enablement materials. Create blueprints, diagrams, guides, and training for connectivity, compute, storage, Kubernetes, hybrid cloud, and AI workloads to support enterprise sales and product teams.

Lead customer expansion and cross-sell programs across Perforce's DevOps portfolio. Develop strategy, craft customer-facing content, run in-person and virtual events, scale advocacy and reference programs, enable sales with playbooks and collateral, use segmentation and analytics to target customers, and measure campaign impact to drive engagement, adoption, and pipeline.

The Head of Marketing Operations oversees the marketing tech stack, data governance, budgeting, and program management to ensure efficient marketing operations and pipeline generation.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead performance-driven client relationships in a marketing agency, connecting client goals to strategies, managing accounts closely, and guiding internal teams for measurable outcomes.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

Lead design, build, QA, and execution of multi-channel automated marketing journeys using enterprise platforms. Manage campaign deployment, testing, process optimization, stakeholder and vendor coordination, and analyze performance to improve targeting and automation at scale.

Owner of product marketing strategy and execution: customer and member segmentation, positioning, value propositions, GTM for new and existing products, competitive intelligence, and establishing scalable PMM processes grounded in research and analytics.

Lead and execute paid acquisition, attribution, SEO, and direct-response creative. Build AI-native systems and workflows that automate growth, ship high-velocity creative and landing pages, oversee channel mix and measurement across Google/Meta/Reddit/CTV, and own full-funnel outcomes and attribution.

Validate and shape a META Social Media Marketing certificate by reviewing job task analysis, advising skill prioritization, recommending portfolio projects, reviewing course content, and ensuring technical accuracy across Meta ad tools, measurement, AI workflows, and platform-specific content formats.

Lead product marketing for a B2B SaaS GRC/security product: define positioning and messaging (especially for the agentic AI layer), run end-to-end product launches and GTM, build competitive intelligence and sales enablement, develop industry- and persona-specific messaging, create case studies and analyst/G2 presence, and establish the product marketing function.

Lead audience acquisition and engagement for flagship events (SIGNAL, World Tour, Exec Connect). Build integrated campaigns across channels, execute in Marketo, analyze performance in Salesforce/Tableau/Excel, optimize messaging and segmentation, localize global programs, enable sales activation, and create reusable event playbooks and reporting.

Lead content strategy and execution to drive demand and pipeline. Build and mentor a content team, implement SEO and attribution frameworks, run tests, and optimize distribution across owned, paid, and earned channels to convert content into measurable MQLs/SQLs and pipeline.

Lead marketing orchestration and automation strategy across the buyer journey. Design governance, contact and prioritization frameworks, journey logic, suppression and handoff rules. Partner with demand gen, digital, sales, IT, and AI leadership to implement data-driven, automated, and AI-enabled marketing programs, enable scalable execution, run experimentation, and drive transformation through process improvement and change management.