Top Senior Marketing Jobs in Greensboro, NC

Own product positioning and go-to-market strategy for YipitData’s AI and big data products serving public investors. Define customer segments and messaging, lead product launches, conduct competitive intelligence, support pricing and packaging, and create sales enablement materials. Partner with Product, Revenue, and Insights teams to shape the roadmap and drive adoption. Establish GTM success metrics, monitor performance, and improve strategies across data feeds, software, and AI-powered investor solutions.

Develops and executes integrated content strategies for product launches and marketing programs. Creates messaging frameworks, product and sales content, and customer-facing narratives; coordinates New Product Introduction content; optimizes content for SEO, AEO, and GEO; and measures performance against KPIs. Partners with marketing leadership to improve customer discovery, engagement, trust, and action while maintaining brand consistency across channels.

Develops and executes integrated content strategies supporting product launches and marketing programs. Creates messaging frameworks, product lifecycle content, sales enablement materials, and audience-focused narratives. Coordinates new product introduction content, optimizes SEO, AEO, and GEO performance, and analyzes content KPIs to improve engagement and business results. Partners with marketing leadership to strengthen customer discovery, trust, and action across target audiences.

Lead Avantpage's integrated marketing function, developing go-to-market strategy, demand generation, product and brand marketing, and marketing operations. Drive pipeline and revenue growth, oversee analytics and CRM/automation, guide product launches and sales enablement, and manage a team of three while aligning cross-functionally with Sales, Client Services, Innovation, and Executive Leadership.

Lead creation and governance of Marchay's luxury travel editorial content. Rewrite and organize destination guides, itineraries, hotel and restaurant descriptions, and concierge resources. Build editorial standards, manage calendars, write newsletters and features, collaborate with advisors and engineers to integrate content into an AI platform, and support partnerships and social presence.

The Head of Paid Media will design and execute B2B paid media campaigns, manage budgets, optimize lead quality, and collaborate across teams to drive growth and brand awareness.

Senior leader responsible for marketing operations, analytics, digital experience, and marketing technology. Leads teams, establishes governance and measurement frameworks, drives agile marketing, optimizes conversion and customer journeys, owns martech (Salesforce/Pardot) and reporting, and partners cross-functionally to align marketing execution with business outcomes.

Lead and own the marketing operations tech stack architecture (Salesforce, Marketo, engagement tools). Build solutions end-to-end, troubleshoot routing and sync issues, run Marketo campaign operations, manage lead lifecycle and handoffs, document systems, partner with Sales/RevOps, and launch new tools and initiatives independently.

Lead the strategy and execution of OneSpan's product marketing for cybersecurity solutions, managing a team and collaborating across functions to drive go-to-market initiatives and market understanding.

Lead product marketing and go-to-market initiatives for cybersecurity offerings across India, the Middle East, and the U.S. Develop positioning, messaging, campaigns, product collateral, competitive research, and demand-generation content. Coordinate with product, sales, design, and external agencies, track marketing performance, and optimize strategy using data. The role requires cybersecurity expertise, hands-on graphic design capabilities, marketing automation experience, and strong cross-functional collaboration.

Develop the product marketing strategy and narrative for a digital platform serving investment bankers. Create positioning, persona-based messaging, executive decks, one-pagers, demos, internal communications, and video direction. Translate complex AI and workflow capabilities into compelling adoption materials, synthesize competitive insights, define launch and pilot strategies, and align Product, Design, Engineering, AI, and leadership around a consistent story.

Leads HeroDevs’ digital marketing strategy across paid media, website conversion, campaigns, content, and web execution. Owns paid marketing budgets, channel performance, pipeline impact, and conversion optimization. Manages a team of four and directs paid media and web development priorities while partnering with Product, Product Marketing, Content, Finance, Sales, and Revenue Operations. Oversees testing, digital quality, analytics, and executive reporting to improve demand creation, demand capture, and revenue outcomes.

Lead full-funnel growth marketing for ZyraTalk, owning acquisition, GTM launches, marketing operations, and customer retention. Execute paid search, SEO, landing page optimization, reporting, cross-sell campaigns, and onboarding cadences. Partner with Sales, BDRs, Product, and Marketing Ops to drive SALs, pipeline contribution, and reduce churn.

Own and grow affiliate marketing programs for consumer brand clients, covering strategy, forecasting, partner recruitment, campaign execution, platform administration, reporting, commissions, and communications. Translate performance data into growth recommendations, lead affiliate education and process development, support pitches and agency expansion, and partner with clients, analytics, production, and leadership. Mentor junior staff and serve as the agency’s affiliate marketing subject matter expert.

Lead SMB and self-serve demand generation across paid media, website strategy, SEO, AEO, lifecycle marketing, and AI-driven growth initiatives. Manage a team of channel experts, optimize acquisition and activation with Growth Product, define measurement and attribution strategies, collaborate with Sales and Support, and build scalable programs that drive revenue and customer growth.

Own iPullRank’s social media, PR, media relations, thought leadership, integrated campaigns, events, partnerships, and paid promotion. Build the company’s PR function from scratch, develop channel and campaign strategies, coordinate internal and external contributors, manage HubSpot campaigns, oversee paid social support, and connect performance reporting to audience growth, conversions, and pipeline. Translate technical topics into compelling content while applying strong editorial judgment and AI-assisted workflows.

Own marketing for Quilt’s Certified Partner network, including partner campaigns, promotions, training, newsletters, social channels, marketing assets, and product adoption campaigns. Collaborate with Partner Success, Sales, and Product to increase partner engagement, homeowner leads, installs, and software adoption. Manage execution independently while measuring channel performance and optimizing content and campaigns for partner growth.

Lead end-to-end paid media strategy and execution across SEM, paid social, display, CTV, and emerging channels. Own budget management, pipeline/MQL delivery, ABM and retargeting programs, CRO and testing, vendor/agency relationships, and executive reporting to drive measurable B2B demand and revenue outcomes.

Own go-to-market strategy, positioning, messaging, and cross-channel creative investment for Ethos’s consumer insurance product portfolio. Partner with product, brand, creative, and performance marketing teams to develop briefs, analyze creative performance, allocate investment, define KPIs, and drive measurable growth. Build AI-enabled workflows that combine creative judgment with performance data, while owning Brand & Creative OKRs and aligning teams around business outcomes.

Own end-to-end lifecycle marketing across three brands, including acquisition, onboarding, retention, reactivation, cross-sell, transactional messaging, copy, campaign execution, testing, and measurement. Build AI-powered segmentation, personalization, automation, monitoring, and experimentation in Braze. Develop messaging roadmaps, improve retention and conversion, apply brand standards across approximately 1,750 templates, diagnose transactional issues, and collaborate with engineering, support, brand, and CRO teams.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Leads marketing operations within Revenue Operations, overseeing HubSpot and Salesforce architecture, campaign setup, integrations, data integrity, lead-flow optimization, reporting, analytics, and dashboards. Partners with demand generation, sales operations, sales, product, and customer success teams to improve revenue processes, implement technical solutions, and scale marketing infrastructure. The role also manages cross-functional priorities and supports continuous process improvement in a fast-paced startup environment.

Develop and execute buyer-focused content strategy for Lineup and FatTail, including articles, reports, POVs, case studies, video scripts, and presentations. Use competitive intelligence, customer research, and product expertise to identify differentiated content opportunities. Serve as the subject matter expert for Content Marketing, maintain alignment with Product Marketing, and collaborate with Marketing and Design to deliver polished assets that support demand generation.

Own a portfolio of consumer services marketing accounts, leading growth strategy, client relationships, QBRs, retention, renewals, and expansion. Diagnose lead-generation constraints across audience, messaging, channels, geography, and measurement. Coordinate paid media, SEO, local, and creative teams; align marketing with client sales outcomes; improve lead quality and acquisition economics; manage MRR growth; and coach analysts and specialists.

Own the market strategy, positioning, messaging, pricing, packaging, segmentation, and go-to-market plans for Attendance Plus. Research chronic absenteeism, district buying dynamics, competitors, and customer needs to guide product and business decisions. Lead launches, measure adoption, conduct win-loss analysis, enable Sales and Customer Success with messaging and competitive tools, and align cross-functional stakeholders. Travel to industry events and conferences approximately 20% of the time.