At a Glance
Legrand has an exciting opportunity for a Senior Content Marketing Strategist to join the Electrical Wiring Systems Division’s Commercial Marketing team. This individual translates marketing strategies into compelling content experiences that bring our products, programs, and business priorities to life. Working closely with Marketing leadership, this role develops compelling content and narratives that inspire our audiences to discover, understand, and engage with our solutions. They are responsible for planning, creating, executing, and measuring content performance while ensuring consistent messaging across product launches and marketing programs. With a growth mindset, they continuously identify opportunities to strengthen how our content is consumed, experienced, and optimized. Success is measured by increasing awareness, sales activation, and customer engagement, earning trust with Specifiers, Contractors, Facility Managers, Architects, Engineers, and Distribution partners to inspire meaningful action throughout their journey. This is a remote position, preferably based in the Central or Eastern time zone, with intermittent travel up to 15% as required.
ResponsibilitiesWhat Will You Do?
Main Job Duties:
• Develop and execute integrated content strategies that translate marketing objectives into compelling content experiences supporting product launches, marketing programs, and business initiatives.
• Create and maintain cohesive messaging frameworks, themes, and narratives that ensure consistency across product launches, programs, and customer touchpoints.
• Research target audiences through content audits, customer and market research, competitive analysis, performance metrics, and other available data to identify content opportunities and inform strategic recommendations.
• Write and oversee the development of high-quality, audience-focused content that educates, engages, and inspires action while maintaining brand voice and messaging consistency.
• Shepherd the New Product Introduction (NPI) process by planning, coordinating, and ensuring the timely development and delivery of content required to support successful product launches.
• Write and edit product lifecycle content: product messaging, web copy, sell sheets, application stories, email, social, video scripts, and sales enablement materials.
• Develop and optimize content strategies that improve SEO, AEO, and GEO, ensuring content is structured, discoverable, and authoritative to maximize visibility across traditional search engines, AI-powered answer platforms, and generative AI platforms.
• Identify new opportunities, formats, and approaches that strengthen how content is delivered and experienced, fostering innovation and continuous improvement across marketing initiatives.
• Measure, analyze, and report on content performance using established KPIs, translating insights into actionable recommendations that improve content effectiveness and business results.
• Partner with Marketing leadership to evolve content strategies, optimize audience engagement, and continuously improve how customers discover, understand, and interact with our products and solutions.
• Ensure content supports progression through the customer journey by increasing discovery, awareness, trust, engagement, and meaningful customer action among Specifiers, Contractors, Engineers, and other target audiences.
• Perform other duties as required.
QualificationsQualifications
Education:
• B.A. in Communications, English, Journalism, or related field, or evidence of related experience.
• Experience: 5-7 years of related experience, specifically copywriting or content development. Skills/Knowledge/Abilities: • Excellent writing, editing, and verbal communication skills.
• Strong understanding of Marketing and (SEO) content and site optimization; SEO Certification preferred. Experience with AEO and GEO is a plus. • Portfolio of writing samples and published work.
• Strong Microsoft Office skills including Excel, PowerPoint, and Word.
• Ability to multi-task and reprioritize in a dynamic environment and to work effectively in a team to meet deadlines.
• Positive attitude and willingness to learn technical products.
• Writing sample will be required in interview process.
About UsAbout Legrand
Legrand is the global specialist in electrical and digital building infrastructures. Our comprehensive offering of solutions for residential, commercial, and data center markets makes us a benchmark for customers worldwide. We harness technological and societal trends with lasting impacts on buildings with the purpose of improving life by transforming the spaces where people live, work, and meet with electrical and digital infrastructures and connected solutions that are simple, innovative, and sustainable. Legrand is a global, publicly traded company listed on the Euronext (Legrand SA EPA: LR). For more information, visit www.legrandgroup.com/en
About Legrand North and Central America
Legrand, North & Central America (LNCA) is a leader in the AV, Lighting & Controls, Electrical, and Data Center markets. LNCA offers comprehensive medical, dental, and vision coverage, as well as distinctive benefits like a high employer 401K match, paid time off (PTO) and holiday pay, short-term and long-term disability benefit plans, above-benchmark paid maternity and parental leave, bonus opportunities in accordance with the Company’s incentive plans, paid time off to volunteer, and an active/growing Employee Resource Group network. For more information, visit legrand.us
About Legrand’s Electrical Wiring Systems Division
Legrand’s Electrical Wiring Systems (EWS) division provides the most complete line of residential, commercial, and industrial electrical wiring devices in the world. Through commitment to innovation and quality, EWS maintains the position of industry leader in wire and cable management and wiring devices categories, specializing in raceways, flexible floor, open space and outdoor power solutions, wire mesh cable trays and systems, and designer switches and outlets. With this comprehensive offering, EWS serves a range of exciting vertical markets, including commercial office and commercial interior, data centers, education, healthcare, hospitality, manufacturing, mixed-use developments and residential. For more information, visit legrand.us/electrical wiring devices
http://www.legrand.us
http://www.youtube.com/legrandna
http://www.linkedin.com/company/44580
http://twitter.com/legrandNA
Equal Opportunity Employer
Skills Required
- Bachelor’s degree in Communications, English, Journalism, or a related field, or equivalent related experience
- 5–7 years of related copywriting or content development experience
- Excellent writing, editing, and verbal communication skills
- Strong understanding of marketing, SEO content, and site optimization
- Portfolio of writing samples and published work
- Strong Microsoft Office skills, including Excel, PowerPoint, and Word
- Ability to multitask, reprioritize, work effectively on a team, and meet deadlines
- Positive attitude and willingness to learn technical products
- Writing sample required during the interview process
- SEO certification
- Experience with AEO and GEO
What We Do
BTicino, a premium brand of the Legrand Group, is a global leader in electrical and digital infrastructure solutions. The company produces and sells electrical and digital equipment for residential, commercial, and industrial applications, focusing on energy distribution, communication systems, and smart home automation.
