Top Senior Marketing Jobs in Greensboro, NC

Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Drive profitable acquisition and growth of paid subscribers through paid advertising, channel and creative testing, conversion optimization, experimentation, and subscription economics analysis. The role owns marketing campaigns end to end, partners with Product and Engineering on funnels and instrumentation, and scales subscription programs using aggregate measurement and privacy-respecting advertising practices.

Manage scalable global demand-generation programs that translate product launches and campaign themes into regional execution. Responsibilities include developing integrated playbooks, launching webinars, direct mail, virtual summits, and meeting-maker initiatives, creating event-in-a-box frameworks, supporting customer expansion, and standardizing campaign reporting. The role partners with Product Marketing, Field Marketing, Digital, Sales, and BDR teams to improve pipeline attribution, conversion, and whitespace penetration.

Develop positioning and messaging for NetBrain’s network automation platform, create sales and customer-facing marketing assets, support product launches and go-to-market plans, maintain competitive differentiation, and gather market feedback. Partner with Product, Sales, Engineering, GTM Enablement, and Analyst Relations to translate technical capabilities into compelling buyer and seller content.

Own Nebius’s enterprise product marketing narrative, positioning, messaging, customer journey, and go-to-market programs for AI cloud infrastructure. Develop enterprise content, competitive positioning, sales and partner enablement, ROI/TCO tools, and account-based programs supporting lengthy buying cycles. Translate complex AI infrastructure concepts for technical and executive audiences, measure pipeline and win-rate impact, support communications and analyst relations, and bring customer insights into product and messaging strategy.

Lead omnichannel demand generation to produce large volumes of first-party intent from SDR Leaders, RevOps, and Demand Gen. Use AI-first tools and programmatic channels (content, ads, events, SEO) to drive scored signals, measure incrementality, pilot the product, and collaborate with sales. Accept co-founder equity-first compensation; West Coast proximity preferred.

Leads paid advertising strategy and execution for high-value ecommerce accounts across multiple ad channels. Responsibilities include campaign planning, optimization, QA, budget pacing, attribution and measurement analysis, reporting, client communication, testing roadmaps, and strategic recommendations. The role also mentors junior team members, supports new business appraisals, integrates AI and Nova tools, manages performance risks, and drives cross-channel growth initiatives.

Leads paid advertising strategy and execution for high-value B2B accounts across multiple ad channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, risk escalation, strategic recommendations, and mentoring junior talent. The role also supports new business appraisals, improves workflows using AI and Nova, and drives cross-channel performance aligned with broader client business goals.

Lead the global revenue marketing strategy for a B2B SaaS company, integrating demand generation, ABM, digital, web, lifecycle, events, partner marketing, and growth programs. Build and lead a global marketing organization, generate predictable pipeline, accelerate acquisition and conversion, optimize campaigns through experimentation, and partner with Sales, Customer Success, Product, Communications, and Marketing Operations to drive measurable commercial results.

Lead paid acquisition strategy across complex, multichannel client programs, owning budgets, targeting, creative testing, forecasting, and optimization. Audit measurement, model payback, LTV, CAC, and ROI, and translate data into client decisions. Partner with CRO, analytics, engineering, lifecycle, and creative teams to deliver integrated programs. Influence executive stakeholders, identify account expansion opportunities, support business development, coach junior strategists, and build scalable AI-assisted workflows and brand-specific AI agents.

Leads paid advertising strategy and execution for high-value client accounts across multiple digital channels. Responsibilities include campaign optimization, budget pacing, quality assurance, measurement and attribution analysis, testing roadmaps, client communication, strategic recommendations, and mentoring junior team members. The role also supports new business appraisals and uses AI and proprietary Nova tools to improve marketing workflows and account performance.

Manage integrated B2B marketing campaigns, corporate events, tradeshows, partner marketing, social media, email, website, and advertising initiatives. Use Pardot and Salesforce to build campaigns, manage leads, analyze performance, track ROI, and maintain dashboards. Collaborate with sales, corporate marketing, technology partners, and internal stakeholders to support lead generation, revenue growth, brand awareness, and go-to-market programs.

Develop and optimize paid advertising strategies for consumer packaged goods clients, using marketing performance data to drive revenue and brand growth. The role involves managing paid media initiatives, analyzing results, improving campaign effectiveness, and delivering strategic client support. It is a remote, hybrid, or in-office contract position with the potential to convert to full-time employment within 30–90 days.

Leads paid advertising strategy and execution for high-value client accounts, including campaign optimization, budget pacing, QA, measurement, reporting, testing roadmaps, and client communication. Develops proactive performance recommendations using attribution, incrementality, contribution analysis, marketing data, AI tools, and Nova. Serves as a strategic leader, manages client conversations, supports new business appraisals, and mentors junior team members.

Develop and execute integrated B2B content strategies across the customer lifecycle. Create research-driven thought leadership on AI, human insight, and emerging technologies; produce content across reports, articles, executive communications, customer stories, campaigns, webinars, and sales materials. Collaborate with cross-functional teams, executives, customers, analysts, agencies, and research partners. Translate complex technical concepts into compelling narratives, use AI-assisted workflows, and optimize content based on performance data.

Own technical product marketing for Bloomreach’s APIs, integrations, and agentic AI platform. Translate platform capabilities into positioning, use cases, partner launch strategies, customer storylines, sales enablement, and go-to-market materials. Collaborate with Product, Engineering, Solutions Engineering, partners, sales, and technical buyers. Define launch metrics, coordinate milestones, communicate product value, and evaluate post-launch results.

Lead search-focused performance marketing and user acquisition across Apple Search Ads and Google ecosystems. Own campaign strategy, optimization, budgeting, forecasting, experimentation, creative A/B testing, and full-funnel growth across search, YouTube, and Performance Max. Analyze CPI, CPA, ROAS, LTV, retention, attribution, and user behavior while partnering with creative and analytics teams. Use AI to improve workflows and marketing effectiveness.

Own Vanta’s AI product marketing strategy, including narrative, positioning, messaging, roadmap alignment, launches, event content, customer and analyst communications, and sales and customer-success enablement. Partner closely with Product and Engineering to translate technical AI capabilities into compelling, accurate market stories, influence roadmap decisions, and drive adoption. Lead keynote-level narratives, customer testimonials, objection handling, launch measurement, and scalable go-to-market processes.

Freelance SME to review, validate, and refine a four-course Coursera specialization on marketing measurement and experimentation. Responsibilities include outline and script reviews, on-platform QA in Coursera staging, ensuring Meta-product accuracy, verifying experiment setups, drafting copy, and optionally creating screencasts. Project capped at ~80 hours and requires hands-on Meta platform access.

Leads commercialization and product marketing for pricing, profitability, and transaction-enablement products. Develops positioning, messaging, go-to-market strategies, launch plans, customer communications, and sales enablement. Conducts customer and competitive research, analyzes adoption and performance data, defines success metrics, and recommends optimization strategies. Partners with Product, Pricing, Sales, Analytics, and Customer Success teams to increase customer engagement, product adoption, and revenue growth.

Own retention and lifecycle marketing across email, SMS, on-site personalization, retargeting, loyalty, referrals, and customer experience touchpoints. Lead strategy, execution, testing, segmentation, triggered communications, personalization, and cross-functional launches. Partner with data, platform, creative, brand, and customer experience teams to improve list growth, conversion, churn, lifetime value, acquisition, and repeat revenue.

Lead partner-focused go-to-market programs to drive pipeline, revenue, and adoption through AWS, WWT, and strategic partners. Create partner-ready positioning, enablement, competitive intelligence, and co-marketing campaigns. Build scalable enablement and partner portal content, align cross-functionally with Product, Sales, and Marketing, and serve as product marketing owner for strategic partnerships.

Lead product marketing for developer-focused AI tooling: craft sales narratives, enablement assets, and content that translate technical capabilities into business value. Partner with sales, engage customers and partners, run webinars, attend events, and accelerate pipeline through targeted plays and positioning for developer and platform engineering audiences.

Own ChartHop's marketing and revenue operations by consolidating HubSpot as a single CRM source of truth. Build data governance, lead lifecycle and routing, campaign operations, attribution, full-funnel analytics, and executive dashboards. Support HubSpot-Salesforce migration, enable sales reporting, surface conversion trends by persona/industry, and drive automation and AI-enabled workflow improvements. Partner with sales leadership to improve funnel efficiency and operationalize metrics for growth.

Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.