Top Marketing Jobs in Fayetteville, AR

Designs and manages automated, segmented customer lifecycle programs across email, in-app, and in-product channels. Owns customer messaging, positioning, playbooks, experimentation, segmentation, and KPI reporting for SMB and long-tail accounts. Partners with Product Marketing, Product, RevOps, Customer Success, and Support to improve onboarding, adoption, retention, renewal readiness, and advocacy while reducing churn and support contacts.

Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations. Manages event objectives, booth design, messaging, vendors, budgets, assets, swag inventory, and cross-functional coordination. Partners with field marketing, sales, demand generation, creative teams, and agencies. Measures attendance, lead quality, pipeline contribution, and ROMI to optimize future programs.

The Director leads the upstream commercial strategy for Telix's PSMA imaging portfolio, focusing on market evolution and lifecycle management. They oversee cross-functional alignment, competitive intelligence, and the execution of high-impact initiatives while ensuring that commercial strategies support product development and market access needs.

Lead Joist’s full-stack marketing strategy across acquisition, brand, product marketing, lifecycle, and go-to-market. Own growth, revenue, retention, experimentation, measurement, budget allocation, and the launch of Joist+. Build and lead a high-performing marketing team while partnering with Product, Growth, Data, Support, and central Marketing. Drive measurable customer and revenue outcomes across web and mobile product-led growth channels.

Plans and executes growth marketing programs that increase brand awareness, generate qualified leads, build sales pipeline, and drive customer expansion and retention. Manages SEO, paid advertising, email, social media, webinars, ABM, lifecycle campaigns, community building, lead nurturing, segmentation, lead scoring, marketing automation, attribution, and sales enablement. Partners with sales, customer success, account management, agencies, and creative teams while optimizing the marketing technology stack and applying AI to improve campaign efficiency.

Own the global partner marketing strategy and annual plan, develop joint campaigns with technology, channel, and SI partners, manage MDF and budgets, coordinate events and webinars, create co-branded content and enablement, adapt programs across North America and EMEA, and measure partner-sourced pipeline, revenue, and ROI.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Own LinkedIn, X, Instagram, and email growth from strategy through execution. Write and publish content, manage email flows and segmentation, build landing pages and opt-in offers, optimize the funnel, run weekly tests, report performance, and manage contractors as the channels scale. Success is measured by subscriber growth, booked admissions calls, applications, and enrollments.

Own day-to-day strategic relationships for CPG clients across DTC, retail media, and Amazon ecosystems. Lead client calls, develop performance narratives, identify cross-channel growth opportunities, coordinate paid, SEO, content, influencer, and creative teams, and advise on channel mix and investment allocation. Support quarterly strategy, renewals, and service expansion while driving client retention, revenue growth, and team development.

Develop and execute product marketing strategies, positioning, messaging, content, sales enablement, interactive demos, product launches, and competitive research for a B2B SaaS learning platform. Partner cross-functionally with Product, Sales, Customer Success, Demand Generation, and Sales Enablement. Analyze customer and market insights, support SEO and AEO content, and use AI tools to improve marketing efficiency and effectiveness.

Lead BetterHelp’s organic brand and distribution strategy across social, creators, partnerships, community, long-form content, PR amplification, and emerging channels. Build audience-first channel strategies, creator relationships, cultural activations, international distribution, measurement frameworks, compliance systems, and AI-assisted workflows. Manage and mentor a growing team, budgets, agencies, and partners while connecting organic, earned, and paid distribution to expand brand relevance and reach.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Develop and execute regional and account-based marketing strategies across the Americas to drive customer engagement, pipeline growth, and commercial impact. Localize global campaigns, partner with sales leadership, lead integrated campaigns across digital, content, events, and sales enablement, support key customer events, provide market insights, and measure campaign effectiveness using engagement and pipeline metrics. The role requires extensive B2B marketing experience in the life sciences sector and operates within a global, matrixed environment.

Lead Tektronix’s global marketing strategy and organization across brand, communications, digital marketing, commercial enablement, and regional marketing. Drive brand positioning, demand generation, pipeline growth, customer engagement, and measurable commercial outcomes. Manage the global marketing budget, advance marketing operations and analytics, partner with Product, Sales, and Engineering, and develop high-performing leaders across the Americas, EMEA, and APAC.

Coordinates trade shows, partner events, speaking engagements, and hosted marketing events. Manages event calendars, briefings, vendors, budgets, shipments, inventory, lead data, and cross-functional timelines using Asana and ReachDesk. Supports Sales Kickoff planning, creates Canva social graphics, schedules LinkedIn posts, and manages HubSpot email campaigns, properties, lists, and event follow-up. Requires strong organization, communication, marketing, email engagement, and event management skills.

Lead global strategic marketing for new product innovation and pipeline commercialization in aesthetics and reconstruction. Generate insights, define early commercialization strategy (positioning, pricing, evidence needs), drive launch readiness and market shaping, lead cross-functional governance, and build enterprise marketing capabilities and thought leadership to translate early-stage innovations into clinically credible, compliant, and commercially viable offerings.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Own product marketing for Tempo’s Atlassian Marketplace suite and connect multiple products to its flagship platform and Strategic Portfolio Management narrative. Develop multi-product messaging, persona and industry positioning, pricing and packaging support, PLG go-to-market programs, launch frameworks, sales enablement, competitive materials, and growth campaigns. Partner with Product, Finance, Growth, and Partner Marketing, conduct customer research, influence roadmaps, and use AI tools to improve research and content workflows.

Manages co-marketing programs with technology partners across cloud, AI, and XaaS. Owns MDF funding lifecycle, incentive and rebate programs, partner portals, campaign execution, co-branded content, timelines, budgets, compliance, and ROI reporting. Collaborates with Sales, Finance, Alliances, Engineering, demand generation, and brand teams to support revenue objectives, sales enablement, pipeline growth, and quarterly business reviews.

Lead 0->1 B2B growth by designing scrappy, data-driven distribution plays and high-velocity experiments across acquisition, activation, and retention. Own the AEO narrative, run creative growth hacks (benchmarking tools, scraping, competitor analysis), operationalize founder-led thought leadership, build the growth tooling stack, and measure attribution to drive lead quality and conversions.

Supports digital marketing campaign planning and execution across multiple client accounts. Coordinates content and creative assets, maintains campaign calendars and project documentation, prepares client reports, conducts market research, monitors campaign performance, tracks marketing data, and follows up on tasks and approvals. The role also provides administrative and coordination support to marketing team members in a fully remote environment.

Maintain and improve marketing processes, CRM and automation workflows, campaign tracking, data quality, dashboards, and recurring reports across client accounts. Coordinate campaign setup, document workflows, troubleshoot operational issues, and identify efficiency improvements. The role collaborates with strategists, channel specialists, creative teams, and clients to support lead tracking, attribution, reporting, and measurable campaign execution.

Coordinate digital marketing campaigns across multiple client accounts, maintaining calendars, briefs, documentation, deliverables, timelines, and communication. Support client reporting, presentations, campaign launches, asset coordination, progress tracking, and basic performance reporting while collaborating with project managers, strategists, designers, writers, and channel specialists.

Develop and coordinate content strategies for multiple client accounts, including blogs, landing pages, case studies, email, and other channels. Research audiences and competitors, create briefs, collaborate with writers, designers, SEO specialists, and clients, edit content, monitor performance, and recommend improvements that support brand awareness, organic growth, engagement, and lead generation.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.