Top Marketing Jobs in Boise, ID

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Plan, write, and execute email marketing campaigns: conduct market research, manage opt-in customer database, create error-free copy, coordinate with designers, send campaigns via automation tools, and monitor/report performance.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Own and operate the affiliate program end-to-end: platform operations across multiple affiliate networks, commission and payment structures, deliverable fulfillment, reporting, and presenting program ROI to merchants. Partner with Finance and cross-functional teams to manage enrollment, payouts, inventory, and churn while building systems and playbooks to scale program growth.

Lead product marketing for Go Fish Digital: define positioning and messaging, run go-to-market plans and launches, build sales enablement, perform customer and competitive research, align cross-functional teams, and measure and optimize product marketing outcomes.

RYNO Strategic Solutions is seeking applicants interested in future marketing roles. The company offers a remote-first culture with various benefits including performance bonuses, paid parental leave, and continuous education reimbursement.

Lead marketing initiatives at Whetstone Research, create digital content, manage contributors, and prioritize strategies in blockchain and crypto.

Own and build the end-to-end customer lifecycle function: design onboarding, activation, adoption, engagement, and retention programs; create segmented personalized messaging and automated workflows; run A/B and multivariate tests; analyze behavior and campaign performance; partner with Customer Success and Sales to drive retention and product adoption; maintain a roadmap to improve retention, adoption, and LTV.

Lead and scale CertifyOS's marketing organization to drive predictable pipeline and revenue. Build demand generation across paid, content, SEO, ABM, events, and digital programs; own product marketing, positioning, and launches; establish marketing analytics, attribution, and forecasting; hire and mentor a high-performing team; and partner cross-functionally to align growth, adoption, and retention with company OKRs.

This role involves owning the positioning and messaging for TLDR, creating sales toolkits, and ensuring cohesive communication across teams for effective market launch and sales enablement.

Lead ModMed's B2B digital growth engine by designing and executing AI-driven, multi-channel demand generation and SEO strategies. Embed generative AI into content and campaign workflows, scale programmatic and ABM efforts, implement predictive analytics and ML attribution, manage ad tech stack, and align stakeholders to drive pipeline and ARR growth.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

Lead and build Fleetio's product marketing and GTM commercialization function. Create repeatable launch frameworks, positioning, messaging, pricing, sales plays, and enablement. Align Product, Sales, Marketing, Customer Success, and Partners; hire and grow a commercialization team; establish operating rhythms, templates, and metrics to drive adoption, pipeline, and revenue.

Lead Brand, Growth, and Experiential Marketing for the Mapping Applications Division. Build and scale a marketing organization, drive organic-first growth, own subscriber lifecycle (acquisition, activation, retention, reactivation), architect the martech stack, apply AI and agentic automation, develop experiential community programs, and partner with Product, Engineering, and Editorial to inform product and marketing strategy.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

The Senior Director of Growth Marketing will lead customer acquisition and retention initiatives, optimizing marketing strategies and improving funnel performance.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

This role involves developing and executing product-led growth strategies, optimizing marketing funnels, and creating compelling narratives for audience engagement.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

The Growth Marketing Manager will develop and execute a product-led growth strategy, manage audience development, optimize funnels, and create impactful marketing campaigns while collaborating with product and design teams.

Lead strategy and execution for vertical marketing, defining positioning, developing campaigns, and driving revenue growth within a specific industry segment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.