Top Marketing Jobs in Boise, ID

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Lead CatholicVote’s marketing presence across social media, grassroots advocacy campaigns, events, sponsorships, and field activations. Develop high-impact campaigns, oversee social and graphic design teams, manage vendor and partner relationships, and communicate with executive leadership. The role requires strong social strategy, event execution, team leadership, and alignment with Catholic culture and mission.

Leads Procurify’s product marketing strategy, including company positioning, messaging, segmentation, AI and agentic narratives, analyst relations, launches, customer communications, enablement, and performance measurement. Manages and coaches two Product Marketing Managers while influencing product, pricing, packaging, roadmap, and go-to-market decisions. Builds AI-enabled workflows and maintains executive, customer, analyst, Sales, Product, and Customer Success alignment.

Executes RightMove’s marketing across content, email and lifecycle campaigns, reporting, events, partner enablement, and internal marketing. Responsibilities include writing and editing content, building HubSpot campaigns, managing segmentation and workflows, coordinating clinicians and vendors, tracking projects, producing branded assets, supporting events, and analyzing campaign performance. The role requires strong organization, writing, project management, marketing technology, and cross-functional collaboration skills.

Leads marketing and go-to-market strategy for the Flooring business unit, owning market positioning, buyer personas, competitive intelligence, product launches, sales enablement, demand generation, and customer expansion. Partners with the Flooring GM, Product Management, Sales, and Revenue Marketing to drive bookings and commercial outcomes. Manages a small team using a player-coach approach in a high-growth, PE-backed SaaS environment.

Leads product and portfolio marketing for PAX’s device and cannabis consumables businesses. Owns portfolio strategy, positioning, pricing, lifecycle planning, and multichannel go-to-market execution. Translates consumer insights, market data, and technical details into differentiated commercial strategies. Coordinates Product, Creative, Sales, E-commerce, Operations, Finance, and Insights teams, while tracking launch and product performance to drive optimization, growth, and profitability.

Leads senior-level, social-first strategy across influencer, community, earned, experiential, and owned channels. Translates cultural, qualitative, and quantitative insights into measurable client and business growth strategies; presents recommendations to executive stakeholders; leads pitches, RFPs, and expansion opportunities; mentors strategists; manages major workstreams; and collaborates across creative, talent, accounts, media, community, and measurement teams.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Leads revenue marketing strategy and execution across ABM, paid media, SEO/AEO, website conversion, and product-led growth. Owns pipeline forecasting, CAC and funnel efficiency, qualified pipeline generation, attribution, and budget allocation across sales-assisted and self-serve channels. Partners with Sales, RevOps, Product, and Customer Success while building a high-performing demand generation team and embedding AI into reporting and campaign workflows.

Oversee day-to-day client programs, manage influencer strategies, and coordinate campaigns while fostering client relationships and team development.

Leads product marketing strategy, category creation, go-to-market execution, AI product narratives, positioning, sales enablement, competitive intelligence, customer research, and product adoption. Builds and mentors a product marketing team while partnering with Product, Sales, Customer Success, Clinical Programs, Growth, and executive leadership. Develops messaging and campaigns for brokers, employers, consultants, members, and clinical partners, with responsibility for measurable revenue and market impact.

Develop strategic messaging and polished website copy for B2B clients, especially technology, SaaS, cybersecurity, AI, and healthcare companies. Responsibilities include creating positioning frameworks, value propositions, messaging pillars, website content, headlines, calls to action, and persona-specific messaging. Conduct client discovery, competitive research, and stakeholder interviews; collaborate with designers, developers, strategists, and SEO specialists; edit existing copy; and ensure all deliverables are clear, accurate, differentiated, conversion-focused, and on-brand.

Plan, execute, optimize, and report on paid media campaigns across Google Search, Display, YouTube, and LinkedIn for B2B technology clients. Manage retargeting funnels, audience and keyword strategies, performance analysis, conversion tracking, and campaign optimization against CPL, ROAS, and CAC goals. Collaborate on messaging, creative, landing pages, and buyer-funnel strategy while communicating proactively with clients and internal teams.

Leads marketing strategy and client engagement across multiple accounts, primarily in B2B technology, healthcare, SaaS, and professional services. Develops demand generation campaigns, guides messaging and campaign direction, leads client strategy meetings, reviews deliverables, manages internal specialists, analyzes performance, and identifies growth opportunities. The role requires strong strategic marketing leadership, client-facing communication, team guidance, data-informed decision-making, and campaign expertise across content, email, paid media, and digital marketing.

Promotes The Orchard’s artists through digital and in-person marketing campaigns in a college town. Responsibilities include building relationships with influencers and campus organizations, managing local social media, creating content, organizing listening events and campus activations, researching audiences and promotional channels, attending shows, distributing promotional materials, and reporting campaign results.

Drive product marketing and go-to-market strategy across Arcadia’s energy intelligence solutions. Responsibilities include developing buyer personas, segmentation, positioning, packaging, pricing, sales enablement, competitive research, product launches, and roadmap insights. The role partners with sales, product, customer success, engineering, and customers to communicate product value, support adoption, and expand into target markets.

Own the strategy, performance, and growth of strategic partnerships. Responsibilities include sourcing and onboarding partners, managing budgets and ROI reporting, developing enablement programs, coordinating with Sales, Product, and Customer Success, analyzing channel KPIs, representing the company at industry events, and identifying market and partnership opportunities.

Supports B2B marketing across content, social media, email, demand generation, campaign execution, and product launches. Manages content calendars, creative assets, workflows, timelines, HubSpot tracking, audience segmentation, lead management, campaign documentation, and performance monitoring. Collaborates with scientific, creative, sales, and marketing teams in a life sciences SaaS environment.

Own paid media strategy and P&L across a 13-brand portfolio. Lead channel investment across search, social, shopping, display, affiliate, video, and emerging channels; build the performance marketing organization and agency network; improve CAC and media efficiency; establish testing and reporting standards; expand AI and automation adoption; and partner with creative, merchandising, ecommerce, product, and executive leadership.

Own Archive’s account-based marketing strategy across approximately 300 target brands. Build buying-committee maps, monitor account and stakeholder signals, orchestrate personalized email, LinkedIn, paid, direct-mail, event, and referral plays, and partner closely with AEs. The role owns ABM pipeline targets, campaign systems, AI-driven workflows, marketing technology, attribution, paid account targeting, reporting, and outbound content quality. It requires strong writing, creativity, sales collaboration, data literacy, and hands-on execution.

Develop product messaging, positioning, collateral, presentations, blogs, launch materials, competitive battlecards, and sales enablement resources for Filevine’s AI-powered legal SaaS platform. Translate complex AI, LLM, and software architecture concepts into compelling customer-facing content. Partner with Product, Sales, Marketing, and Engineering on go-to-market execution, use-case activation, analyst relations, and win/loss analysis.

Leads multi-channel lifecycle marketing across email, SMS, and in-app messaging. Develops personalized campaigns using Liquid and Mustache, configures webhooks and event-based journeys, segments audiences, and partners with Product, Data, Martech, Engineering, content, and design teams. Builds and tests campaigns, monitors performance, ensures GDPR, CAN-SPAM, and SMS compliance, and optimizes engagement and conversions through analytics and experimentation.

Lead go-to-market strategy, positioning, messaging, launches, competitive analysis, and sales enablement for Cresta’s AI Agent and Agentic Assist portfolio. Partner with Product, Sales, Customer Success, Marketing, and executive leadership to drive adoption, pipeline, differentiation, roadmap influence, and category leadership. The role also requires advising executives on market dynamics and platform strategy while building and scaling product marketing teams.

Develop and execute B2B content and organic social strategies across the buyer journey. Write, edit, and deliver content for web, campaigns, search, email, social, customer stories, video, events, and executive thought leadership. Establish messaging frameworks, SEO programs, editorial standards, and social calendars; manage agencies and community engagement; create multimedia narratives; and use performance data to improve traffic, engagement, conversions, leads, and pipeline influence.

Own the content marketing and editorial engine for Material Security’s cybersecurity category. Lead the blog, web content, research reports, executive thought leadership, and original workspace security research. Write and edit technical content, develop content-led campaigns, optimize content for SEO and AI search engines, and partner with product marketing, threat researchers, engineers, founders, and demand generation. Measure pipeline influence, citations, engagement, and content performance.