Top Senior Marketing Jobs in Birmingham, AL

Lead brand initiatives across the organization, including digital asset management governance, employee brand engagement, brand education, naming projects, trademark coordination, and brand governance. Manage project plans, creative assets, stakeholder reviews, approvals, training, communications, and process improvements while partnering with marketing, creative, communications, legal, and business teams.

Own regional demand generation and territory marketing programs that build pipeline for field sales and partner channels. Design multi-touch campaigns across email, direct mail, digital, and localized content; develop co-marketing and partner activation programs; manage campaign calendars; coordinate with sales and channel teams; and track MQLs, SQLs, referrals, pipeline contribution, CRM tagging, handoffs, and closed-loop reporting. The role requires up to 30% travel.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Develop integrated marketing programs, go-to-market strategies, content campaigns, and proposals that generate advertising revenue across digital, print, mobile, video, audio, social, and experiential platforms. Partner with sales, marketing, ad operations, editorial, and events teams; build industry partnerships; analyze trends and campaign performance; create sales materials; and present marketing solutions to clients and agencies.

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Leads a paid advertising pod combining people management, client strategy, hands-on channel expertise, quality assurance, capacity planning, and product development. Responsibilities include hiring, coaching, performance management, client escalation, budget and account hygiene, data and technology adoption, innovation, audits, pitches, service expansion, and retention. The role owns team growth, client outcomes, channel quality, and the evolution of the paid advertising offering.

Drive go-to-market execution across Nabla’s product portfolio, including positioning, messaging, sales enablement, competitive intelligence, demand-generation partnerships, customer adoption content, and event support. Progress into owning go-to-market strategy for specific products from early definition through launch and adoption, partnering with Product and Engineering and tracking launch success metrics.

Leads overall brand and marketing strategy across digital, PR, events, and traditional channels. Manages and develops the marketing team, partners with Sales and Product Development, oversees content and social media, and directs SEO/SEM, email, display, affiliate, and marketplace campaigns. Uses market research, analytics, KPI reporting, testing, and competitive analysis to optimize performance. Manages marketing budgets, vendors, resources, and return on investment while supporting product launches and brand growth.

Owns strategy, execution, performance, reporting, optimization, and client growth for complex enterprise programmatic advertising accounts. Leads cross-functional collaboration, develops campaigns across display, video, CTV, audio, mobile, and DOOH, manages audience targeting and data partnerships, negotiates with media vendors, oversees DSP onboarding, analyzes KPIs, advises senior clients, and supports measurement and data integration initiatives.

Leads global e-commerce marketing strategy for a multi-brand platform serving B2B and B2C audiences. Develops campaigns across SEO, SEM, social, email, paid media, and influencer channels; optimizes landing pages and customer journeys; applies AI personalization, automation, segmentation, and analytics; and drives engagement, conversions, and revenue. Partners cross-functionally with Brand, Product, Sales, and e-commerce teams while managing brand differentiation and emerging commerce initiatives.

Lead lifecycle marketing strategy across email, SMS, and direct mail to drive acquisition, onboarding, engagement, retention, and customer lifetime value. Develop segmentation, personalization, automated journeys, promotional campaigns, and testing programs. Manage database growth, privacy compliance, KPIs, analytics, reporting, and Martech vendor relationships while collaborating with Product, Creative, Analytics, Content, and Customer Experience teams.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.