Top Marketing Jobs in Ann Arbor, MI

Lead product marketing for Tekmetric by developing positioning, go-to-market strategies, and building a product marketing team, ensuring alignment with business outcomes.

Own and execute marketing operations and analytics: manage martech systems and integrations (Marketo, 6sense, webinar tools), build and QA campaigns, develop reporting and Power BI dashboards, analyze funnel and ABX performance, refine attribution and scoring, and create scalable workflows, documentation, and enablement for global and regional teams to drive measurable GTM improvements.

Lead client relationships and a team of digital marketers while doing advanced hands-on campaign work. Develop cross-channel strategies (paid search, social, SEO, email, ABM), manage budgets, present performance insights, introduce AI-powered workflows, and coach the team on analytics, BI reporting, and campaign optimization.

Edit and polish technology-focused marketing and developer content for clarity, tone, grammar, and brand consistency. Verify claims and substantiation, remove AI writing artifacts, adapt to client styles, and collaborate with cross-functional teammates to finalize diverse deliverables including infographics, videos, and presentations.

The Sr. Marketing Manager will lead omnichannel marketing programs to drive brand awareness, demand generation, and customer acquisition in global B2B markets, while managing multiple campaigns and utilizing data-driven strategies to enhance effectiveness and growth.

Own go-to-market for Life360's advertising products across Direct and Self-serve lines. Define positioning, messaging, packaging, and commercialization. Partner with Product, Sales, Engineering, and Data Science to launch products, influence roadmap, and measure adoption. Create sales enablement, market research, competitive intelligence, and KPIs to drive growth of programmatic, CTV, online video, native, audience, and data products.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Plan, execute, and optimize owned, partner, and third-party events to drive awareness and pipeline. Manage logistics, vendors, budgets, and on-site execution; run promotional campaigns; coordinate with sales, content, and product teams; track event ROI in CRM (e.g., Salesforce) and develop post-event nurture and follow-up strategies.

Lead end-to-end paid media strategy and execution across SEM, paid social, display, CTV, and emerging channels. Own budget management, pipeline/MQL delivery, ABM and retargeting programs, CRO and testing, vendor/agency relationships, and executive reporting to drive measurable B2B demand and revenue outcomes.

Support planning, logistics, and execution of regional and corporate marketing events (in-person, virtual, hybrid). Manage timelines, vendors, budgets, registrations, attendee communications, onsite execution, post-event follow-up, and basic reporting to drive engagement and pipeline.

Lead AbsenceSoft's growth engine to drive ARR and pipeline by owning demand generation, events, customer marketing, digital, partner marketing, and marketing operations. Partner with Product, Brand, Corporate Communications, and Sales to optimize lead lifecycle, attribution, and reporting. Scale a multi-disciplinary marketing team, deploy marketing technology and AI tools, and align marketing strategy with revenue goals and C-suite priorities.

Lead market research, messaging, and go-to-market activities for enterprise imaging products. Develop value propositions, sales enablement, and launch plans; partner with product, sales, and demand teams; analyze campaign and product performance to drive awareness, demand, and retention.

Lead end-to-end product launches for the enterprise segment of KBFr, owning positioning, go-to-market strategy, sales enablement, competitive intelligence, and post-launch performance. Build enterprise-grade messaging, run customer research, enable sales with practical assets, and establish repeatable launch processes while working cross-functionally across product, sales, and marketing in a globally distributed environment.

Lead end-to-end growth initiatives targeting developer audiences across organic social, paid acquisition, SEO, lifecycle email, partnerships, and influencer channels. Design experiments and campaigns, analyze performance, iterate on funnel conversion, shape developer-focused brand positioning, and leverage AI tooling and automation to scale acquisition and pipeline.

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.

Design, build, and maintain GTM integrations and automation workflows across marketing, sales, and RevOps. Debug data flows, write lightweight scripts, improve data quality, and document scalable processes to support acquisition, engagement, and retention.

Lead positioning, messaging, analyst relations, and strategic sales enablement for an AI-driven enterprise software company. Translate complex technical capabilities into executive-facing content, support enterprise sales and partner GTM, influence product strategy through market insights, and build thought leadership across analysts and industry channels.

Own go-to-market strategy, messaging, and sales enablement for product launches to drive new-customer revenue. Partner with sales and demand generation, build competitive intelligence and persona-led positioning, use customer and sales data to refine messaging, and measure impact on pipeline and conversion.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.

Lead customer marketing campaigns to drive product adoption, advocacy, and expansion. Build customer stories, manage a reference/advocacy program, and partner with Product, CS, and Sales. Own analyst relations strategy and execution: briefings, evaluations, intelligence tracking, and maintaining relationships with Gartner, Forrester, IDC, and other analysts.

Lead and execute Legalist's end-to-end marketing function: define integrated strategy, own brand and communications, manage content and website, support business development with pitch materials, measure KPIs, and partner with leadership and external vendors to elevate visibility and growth.

Execute integrated marketing and corporate communications: press releases, awards, social media, content, executive communications, media relations, analytics, vendor coordination, newsroom and editorial calendar management, and cross-functional alignment to strengthen brand and visibility.

As a Marketing Tech and Lifecycle Associate II, you will manage lifecycle marketing strategies and optimize marketing automation campaigns using tools like Iterable to enhance member engagement.