Top Marketing Jobs in Ann Arbor, MI

Develop product positioning, messaging, and go-to-market strategies for financial services. Lead launches, analyze consumer insights and competitive intelligence, create marketing and sales enablement content, maintain claims and visual libraries, and collaborate with product, sales, planning, UX, engineering, and marketing teams to drive growth and member engagement.

Leads global B2B marketing programs translating product launches and campaign themes into scalable, multi-channel demand initiatives. Partners with Product Marketing, Field Marketing, CXO, Digital, and Sales teams to drive executive engagement, pipeline growth, customer expansion, and whitespace penetration. Builds reusable event frameworks, playbooks, and enablement assets for regional execution, while standardizing reporting, measuring ROI, and optimizing campaign performance.

Leads demand generation and product marketing for Playlist’s Beauty & Wellness SaaS division. Builds an AI-native marketing function, launches new AI products, manages paid and organic acquisition, owns positioning and messaging, and oversees experimentation, lead quality, conversion, retention, and payback. Partners with sales leadership, hires and develops the marketing team, manages media budgets, and contributes to divisional strategy and thought leadership.

Manage a portfolio of SEO and AEO clients as the strategic owner of each engagement. Build organic growth strategies, roadmaps, keyword plans, content and off-page campaigns, technical SEO initiatives, CRO experiments, and AI visibility programs. Track performance using analytics and search tools, connect results to conversions and revenue, deliver insightful monthly reports, communicate proactively, coordinate internal teams and vendors, and identify growth and upsell opportunities.

Create compelling LinkedIn posts, blogs, thought leadership, case studies, reports, and customer-facing content. Translate complex products, data, research, and industry trends into accessible narratives, shape the company voice, manage content across channels, and use performance data and audience feedback to improve results. Collaborate with Product, Sales, and Marketing while using AI tools to research, brainstorm, draft, and edit content.

Leads SavATree’s growth marketing and demand-generation engine across approximately 100 branches. Owns a $15M+ media budget, optimizing paid search, paid social, CTV, SEO, direct mail, offline advertising, CRO, and offers against CAC, CPL, ROAS, and ROI goals. Oversees agencies, contractors, and a team of three while driving customer acquisition, subscriber growth, cross-sell, and upsell initiatives. Partners with brand, CRM, creative, and operational leaders to develop strategy, measurement, experimentation, and AI-enabled growth programs.

Leads integrated marketing and communications programs for federal clients, managing teams, client relationships, creative development, research, outreach, budgets, timelines, KPIs, reporting, and stakeholder engagement. Provides coaching, reviews strategic and creative deliverables, develops integrated plans, oversees risks and compliance, and delivers digital and social strategy insights for diverse audiences.

Owns end-to-end email and digital marketing campaign execution in Adobe Marketo Engage, including intake, audience segmentation, technical builds, testing, deployment, Salesforce synchronization, and troubleshooting. Maintains campaign calendars, governance documentation, templates, workflows, integrations, and data-quality processes. Collaborates with Demand Generation, Revenue Operations, Salesforce administrators, and GTM Engineering to ensure accurate, timely, compliant campaign launches and continuous operational improvement.

Lead product marketing for Optro’s GRC portfolio, including audit, risk, and compliance solutions. Manage and develop a product marketing team, define market strategy and positioning, shape category narratives around agentic AI, guide product launches, and partner with product, sales, demand generation, and client success teams. Create messaging, enablement, campaigns, buyer personas, and content while reporting business insights and driving cross-functional growth initiatives.

Leads YieldMax’s brand and integrated marketing strategy, team, budget, campaigns, product launches, digital and social channels, influencer partnerships, content, investor education, events, and media relations. Measures audience growth, engagement, website activity, fund flows, and assets under management. Partners with leadership, sales, product, portfolio management, legal, and compliance to ensure effective execution and adherence to SEC and FINRA marketing requirements.

Leads paid media, SEO, AEO, and GEO strategies for Hydrafacial and SkinStylus, driving qualified device leads, organic traffic, consumer demand, and pipeline growth. Manages campaigns, budgets, agency partners, analytics, attribution, lead scoring, testing, landing pages, and performance optimization across multiple digital channels. Collaborates cross-functionally with sales, analytics, brand, creative, and digital experience teams.

Create insight-driven marketing content from research and data; execute inbound and account-based marketing; optimize website and SEO; run campaigns, newsletters, social and PR; analyze performance and build partner/media relationships; experiment with AI-powered workflows to increase leads and conversions.

Drive regional channel marketing strategy, partner engagement, demand generation, pipeline growth, and MRR growth. Responsibilities include developing co-marketing campaigns, supporting partner onboarding and enablement, managing events and webinars, creating localized content, overseeing budgets, tracking ROI, and collaborating with Sales and Global Marketing. The role requires strong B2B marketing, channel-partner, revenue-focused, communication, stakeholder management, and performance-measurement skills.

Leads Nokia’s strategic partner marketing agenda, focusing on AI, cloud, and connectivity partnerships. Develops joint go-to-market strategies, narratives, governance, and measurable growth plans with major ecosystem partners. Builds senior stakeholder relationships, aligns marketing with sales, product, strategy, and business teams, and leads a high-performing global partner marketing team.

Lead enterprise product marketing strategy and execution for n8n. Define segmentation, positioning, GTM, and sales enablement; craft messaging for technical and business audiences; run launches and enable Sales, Product, and Customer Success; prioritize high-impact enterprise initiatives while doing hands-on execution.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Develop and refine an AI for Marketing Content course module with a learning experience designer. Create lesson concepts, exercises, Playbook activities, scenarios, and engaging instructional videos covering AI-assisted writing, visual design, video production, content systems, governance, and brand safety. Review course materials, record videos, and provide industry-aligned guidance that helps marketing professionals adopt AI as a repeatable production system.

Lead regional field marketing for Central Enterprise: design and run account-based campaigns, events, and executive programs; align with sales; measure pipeline impact and ROI; manage budgets, vendors, and cross-functional execution.

Own product marketing for the Lone Wolf portfolio, including customer feedback programs, competitive intelligence, positioning, messaging, pricing, launches, sales enablement, content, and partner marketing. The role requires deep real estate or proptech expertise, strong writing, AI tool proficiency, and the ability to lead cross-functional initiatives through influence and alignment.

Leads product marketing strategy across a multi-product portfolio, including team management, positioning, messaging, launches, pricing, packaging, customer feedback, content, competitive intelligence, and sales enablement. Partners with product, sales, customer success, demand generation, finance, and executives to drive adoption, pipeline, and revenue. The description also includes accounts payable, reconciliation, payment processing, month-end close, and NetSuite migration responsibilities.

Owns growth and lifecycle marketing for Pear Suite’s Community Health Worker community. Responsibilities include developing acquisition strategies, managing HubSpot CRM campaigns, driving activation and retention, creating social media and educational content, supporting ambassador programs, monitoring performance, and translating community feedback into product insights. The role collaborates with Product, Engineering, Customer Success, Sales, and Communications to grow engagement across CHWs, community-based organizations, payers, and healthcare partners.

Own and execute DemandFactor’s marketing strategy, including B2B demand generation, ABM, digital performance, brand, content, analytics, attribution, and budgeting. Partner with Sales to drive measurable pipeline and ROI, while building the marketing function and team from the ground up. This hands-on leadership role offers autonomy in a data-driven, remote environment.

Own DemandFactor’s marketing strategy and build its marketing function across brand, demand generation, ABM, content, digital, and performance marketing. Drive measurable pipeline and ROI through close Sales partnership, analytics, attribution, KPI management, and budget ownership. Build the marketing team while executing strategically and hands-on in a flexible remote environment.

Own and execute DemandFactor’s marketing strategy across demand generation, ABM, digital performance, brand, content, and growth. Drive measurable pipeline and ROI in partnership with Sales, manage KPIs, analytics, attribution, and budget, and build the marketing function and team from the ground up in a hands-on leadership role.

Own DemandFactor’s marketing strategy and build its marketing function from the ground up. Lead B2B demand generation, ABM, digital performance, brand, and content programs while partnering with Sales to drive measurable pipeline and ROI. Manage marketing KPIs, analytics, attribution, budgets, and team growth in a hands-on, strategic leadership role.