Top Senior Marketing Jobs in Ann Arbor, MI

Lead cross-functional development and execution of data-driven paid campaigns across PPC, social, display, video, and CTV. Manage channel experiments, budgets ($5M-8M), agency partners, and in-platform execution. Optimize performance using analytics and AI tools, build audience segmentation and ABM tactics, and report on spend, ROAS, and pipeline to drive scalable revenue growth.

Own and operate Step's marketing technology stack: manage vendors and ad/channel integrations, build data pipelines and models for measurement and audiences, implement attribution and GA4, enable self‑serve analytics, and deliver lifecycle programs like rewards and offers while bridging Marketing, Product, and Engineering.

Lead product and lifecycle marketing for Step's consumer finance products, owning go-to-market strategy, launches, cross-functional partnerships, and full-funnel lifecycle campaigns. Build and mentor a product marketing team, drive loyalty/gamification programs, leverage research to inform product roadmaps, and partner with product, design, engineering, and Beast Industries to scale acquisition, engagement, and retention.

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead patient-facing product marketing: own positioning, messaging, GTM, and launches; conduct quantitative and qualitative patient research; collaborate cross-functionally to optimize patient journeys; create patient-facing materials; and track engagement and adoption using data-driven insights.

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.

Lead product marketing as the first dedicated PMM: define launch processes, develop messaging and positioning, create case studies and benchmarks, and collaborate with sales, partnerships, and marketing to drive awareness, demand, and product usage for large mortgage lenders.

Lead product marketing for offers: validate and shape offer strategy, build financial models and business cases, forecast performance, analyze customer lifecycle impacts, partner cross-functionally, and translate analysis into executive recommendations to optimize acquisition, retention, and revenue for a streaming service.

Lead strategy and execution for distribution and marketing partnerships to drive user acquisition. Source, negotiate, structure, launch, and scale partner deals; collaborate with product, legal, finance, analytics, and marketing to measure and optimize performance.

Lead global marketing strategy and commercial execution for Reverse Osmosis across industrial, municipal, desalination, and drinking water markets. Drive portfolio roadmap, innovation, channel architecture, go-to-market models, and cross-functional alignment. Manage global marketing teams, monitor commercial KPIs, and optimize pricing, margin, and pipeline to deliver sustainable growth.

Lead and own the full marketing function for a subscription SaaS aimed at self-published authors: set strategy, sharpen positioning, run paid and organic channels, define metrics, execute launches, write high-quality copy, and hire and manage a small marketing team.

Lead corporate and practice-level marketing strategy for affiliated cardiology practices: build scalable marketing playbooks, manage vendors and budgets, run local patient campaigns (SEO/PPC, reputation), support BD with B2B assets, ensure HIPAA/Stark compliance, and track/report marketing KPIs to drive patient volume and revenue growth.

The Marketing Director will enhance the forensic engineering marketing strategy, drive proactive market leadership, and align marketing investments with business growth goals.