Top Senior Content Jobs in Ann Arbor, MI

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Lead brand voice and messaging consistency across press, blog, and marketing materials. Ghostwrite for executives, edit internal/external content, develop thought leadership, optimize for SEO, manage editorial calendars, run content audits, use analytics to track performance, and produce white papers.

Build and run an editorial function that translates Deepgram's technical expertise into compelling stories. Own editorial strategy, content calendar, interviews, writing and editing across formats (essays, customer stories, explainers, newsletters), partner cross-functionally, and create repeatable editorial franchises to establish Deepgram as a leading voice in voice AI.

Build and lead Kate’s short-form social strategy across Instagram and other channels. Own content strategy, storytelling, growth, calendars, workflows, analytics, and publishing cadence. Direct creators and editors, hire and develop the content team, translate complex women’s health and longevity topics into accessible storytelling, and partner with leadership on creative direction.

Leads enterprise content governance and information architecture across websites, LMS content, staff applications, and digital platforms. Develops taxonomies, metadata models, content structures, governance frameworks, and lifecycle workflows; conducts audits and gap analyses; improves navigation, findability, accessibility, and content quality. Collaborates with UX, design, content, IT, and program teams while supporting CMS structures, SEO, structured data, reporting, and stakeholder guidance. Requires an active Secret clearance and seven years of relevant experience.

Develop and edit marketing content across web, social, earned media, advertising, blogs, guides, and collateral. Translate complex ideas into concise, engaging copy, collaborate with marketing and leadership stakeholders, support campaign strategy, optimize messaging, and extend content across multiple channels. The role requires high-volume writing, developmental editing, project coordination, creativity, and deadline management.

Owns 12twenty’s editorial engine and content strategy, creating thought leadership, reports, SEO and AEO articles, webinars, guides, website copy, email campaigns, and sales enablement materials. Manages editorial workflows, supports product launches and demand generation, repurposes content across channels, and measures engagement, search visibility, AI discoverability, and pipeline impact. The role transforms platform data, customer insights, and market trends into compelling content for employers, universities, and early-career professionals.

Lead Pindrop's editorial strategy and content engine to shape brand narrative and drive organic pipeline. Own a quarterly flagship publication, translate technical research into executive-facing stories, manage the editorial calendar, align content with revenue goals, and operationalize AI-powered workflows, style guides, and systems to ensure consistent, measurable content that supports Demand Gen, PMM, Product, and Sales.

Lead short-form video strategy across TikTok, Reels, and Shorts: set hooks, pacing, payoff placement, and repeatable formats. Use poker expertise and audience psychology to select moments, run weekly performance reviews, iterate briefs, flag boost candidates, and collaborate with creative, CRM, and ambassador teams while monitoring platform trends and algorithm changes.

Leads Intellum’s audience and content strategy, personally creating website, blog, email, social, and video content. Builds owned audiences and communities, drives SEO/AEO/GEO visibility, develops research and POV programs, and directs social engagement, contractors, and internal partners. The role also establishes an AI-native content operation, measures marketing performance, and collaborates with product, demand generation, and customer marketing teams to generate qualified pipeline.

Lead DigiCert.com’s global web content strategy, translating complex cybersecurity and digital trust topics into clear experiences for business and technical audiences. Partner with Web, UX, SEO, Product Marketing, Brand, Communications, and regional teams to improve journeys, discoverability, accessibility, and conversion. Establish content governance, workflows, editorial standards, and performance measurement; manage a copyeditor; and co-lead the global editorial calendar. Use audience, search, and analytics data to guide content creation, optimization, consolidation, and retirement.

Own ACLED’s digital growth and demand-generation programs, including email marketing, automated funnels, webinars, virtual events, product communications, digital campaigns, and sales collateral. Analyze campaign performance, optimize conversion and ROI, and translate conflict data products into compelling messaging. The role collaborates with sales, research, and market-focused leadership to expand audiences, generate pipeline, and convert users, partners, and customers. It is fully remote with approximately 15% global travel.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

The Senior Content Marketer will develop and execute a content strategy aligned with business goals, creating engaging and educational content while collaborating with various teams to support revenue growth.

Develop product positioning, messaging, go-to-market content, sales enablement, product launches, and integrated campaigns for K-12 education products. Partner with leadership, Product, Sales, and Customer Success to bring capabilities to market. Create compelling long-form and campaign content, manage nurture programs and segmentation, measure campaign performance, and use customer insights to guide marketing decisions.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Develop and manage a long-form video channel focused on Alaska, sustainable seafood, outdoor life, and culinary storytelling. Responsibilities include finding and researching stories, conducting pre-interviews, managing end-to-end production, directing shoots, guiding edits, planning YouTube series and distribution, overseeing short-form content, analyzing performance data, managing two direct reports, and protecting brand integrity. The role requires strong documentary development, production knowledge, creative leadership, and approximately 30% travel.

Develop and refine an AI for Marketing Content course module with a learning experience designer. Create lesson concepts, exercises, Playbook activities, scenarios, and engaging instructional videos covering AI-assisted writing, visual design, video production, content systems, governance, and brand safety. Review course materials, record videos, and provide industry-aligned guidance that helps marketing professionals adopt AI as a repeatable production system.

Own Eve's visibility across AI answer engines by creating citation-worthy content, auditing and optimizing site content and structured data for AI retrieval, tracking AEO metrics, running growth experiments and distribution, collaborating with marketing/PR to place content where citations originate, and managing contractors/agencies for content and technical SEO.

Own Planful’s B2B content marketing strategy, messaging architecture, editorial governance, and full-funnel content production across blogs, web pages, ebooks, whitepapers, social, and customer stories. Partner with marketing, sales, product, creative teams, SMEs, and agencies to align content with segment and account strategies. Manage SEO, GEO, and AIO initiatives, content audits, performance analysis, refresh cycles, and strategic reporting.

Manages creative projects and external creator content production across paid and organic social channels. Develops briefs, coordinates timelines and approvals, supports social content planning, tracks cultural trends, and connects creative performance insights to future content development. Improves creative workflows and uses AI tools to enhance ideation, reporting, content planning, and production efficiency.

Own Feathery’s SEO and B2B content marketing strategy for insurance and wealth management. Research buyer needs and search intent, create and publish thought leadership and solution content, optimize on-page and technical SEO, manage digital PR, and improve AI-search visibility. Collaborate with product and go-to-market teams, publish marketing pages in Webflow, and measure rankings, traffic, engagement, conversions, and pipeline to drive organic growth.

Own WorldStrides’ website content strategy and execution across its main site and program pages. Lead SEO, keyword research, content optimization, editorial planning, CMS publishing, A/B testing, content governance, and conversion-rate improvement. Collaborate with paid media, creative, IT, and development teams to grow organic traffic, improve lead conversion, strengthen user experience, and maintain brand standards. Use GA4, Search Console, and performance data to guide decisions.