The music industry has more data at its disposal than ever before and now with the launch of Spotify’s analytics tool, Techcrunch reports that music publishers will be able to “track daily streaming stats, including playlist performance, and view data across all the songwriters on their roster.”
Spotify explained the move in an announcement. “We know that there are usually many more people involved in the creation of your favorite song than just the artist whose face appears on the billboard,” the music tech giant noted. “Spotify Publishing Analytics is the first analytics tool from a music streaming service built specifically for publishers, so they can better serve their songwriters.”
Designed in collaboration with partners, including BMG and Reservoir, the platform was expressly developed to create value across the many roles of publishers, from A&R to administration, according to Spotify.
The announcement clarifies that Spotify Publishing Analytics will not change anything about how publishing royalties are accounted or paid. Data sharing is the tool’s only purpose at the moment.
“It offers insights into streams by song, songwriter and recording; how songs are doing on playlists; a way to see all the different versions of a song; and a way to export metadata to internal systems for further archiving and analysis,” says Spotify.
This move comes as part of the company’s concerted effort to align itself more firmly as an ally of creators.
"With more information, publishers are empowered to make the most of the opportunities the global reach of Spotify provides, and the more information we can share with each other, the more opportunities we can help create for songwriters."
“One of our core missions at Spotify is to enable creators the opportunity to live off their art,” said Jules Parker, head of Publishing Relations & Services, EMEA and APAC, Spotify. “The publishing community is integral in supporting the songwriters that create the music we love. With more information, publishers are empowered to make the most of the opportunities the global reach of Spotify provides, and the more information we can share with each other, the more opportunities we can help create for songwriters.” Parker explained.
Currently, the tool is in a limited beta. To request access, interested publishers can visit publishers.spotify.com.