Brennan Whitfield | Apr 05, 2024

The highly competitive, multi-billion dollar mobile app market has become a hotbed for artificial intelligence adoption, leading to a proliferation of AI apps.

These days, app users crave personalized experiences, intuitive design and instant gratification. Incorporating AI into those apps makes it easier for companies to satiate them, no matter what industry they’re in. Whether a user wants to edit a photo, learn a new language or transcribe a phone call — there’s usually an AI app for that.

Top AI Apps

  • ChatGPT
  • Bing
  • Facetune
  • Lensa
  • Alexa
  • Siri
  • Socratic
  • Cleo
  • Youper
  • Otter.ai


Top AI Apps



Snap is the tech company responsible for the popular Snapchat mobile app, which allows users to share videos, images and messages that only remain visible for a limited time. Snapchat’s features include the My AI chatbot that was built on OpenAI’s ChatGPT technology. Users can exchange messages with the conversational AI and provide feedback to inform its continued improvement.



A leader in the chatbot space, ChatGPT is able to converse with users, answer given questions and generate new text. ChatGPT is popularly used as a tool to create written content, like articles, emails, scripts, essays and code. Its developer, OpenAI, is also responsible for designing AI models GPT-4, DALL-E and DALL-E 2



Microsoft Bing has long been known as a search engine to explore the web, but can also be used as a chatbot to respond to questions, produce creative text and images, plus translate and proofread writing in multiple languages. Bing’s chat feature — which is available on Bing.com, the Microsoft Edge web browser and as a mobile app — runs on GPT-4 technology to generate its content. 


Ask AI

Powered by the ChatGPT API and GPT-4, Ask AI is able to answer user questions, chat with users and write outlines and other new content based on text prompts. Ask AI provides various topics to chat about, from business to entertainment, and can do so across several different languages. It can also scan and capture text from photos taken by users to start a conversation.


Image Editing and Creation


With a focus on developing technology for digital marketing, Smartly offers an AI-powered advertising platform that covers creative production, campaign launch and management and performance measurement. Its creative tools include modular image and video templates, generative AI for creating backgrounds that conform to an ad’s aesthetics and proportions and dynamic copy creation for producing ads that are optimized across different languages and dialects.



FaceApp leverages AI to help users get creative with their selfie editing. On the app, users can adjust their face’s aesthetic features like makeup, hairstyle or facial hair, or even change physical features like face shape, gender characteristics or perceived age. A related app by the same developer, named FaceApp Video, can apply similar edits and effects for videos.



For people wanting to make quick edits on their photos and videos, Facetune is a popular resource. It is commonly used to make skin touch-ups, whiten teeth, add makeup and alter face shape. The app also has its own avatar generator, allowing users to level up their selfies with AI-generated costumes, hairstyles, backgrounds and more.



Lensa has taken social media by storm with its ability to generate artistic edits and iterations of selfies that users provide. Created by Prisma Labs, Lensa uses neural network, computer vision and deep learning techniques to bring mobile photography and video creation “to the next level,” according to the company. The app allows users to make anything from minor edits like background blurring to entirely unique renderings.



StarryAI is an AI art generator that can transform a simple text prompt into an image. To accomplish this, the app relies on two AI models. The first uses a specific class of machine learning models called GANs, or generative adversarial networks, to render the artwork creations. The second uses stable diffusion to create artwork and images. StarryAI is one of many text-to-image generators on the market right now, and allows users to make everything from AI avatars to NFTs.

Food for Thought Can AI Make Art More Human?


Virtual Assistants


Since its launch in 2014, Amazon’s Alexa has become a household name. The AI voice assistant allows users to make lists, set alarms, order products online and much more. And its sophisticated natural language processing capabilities allow Alexa to not only understand spoken language, but also generate it through fluent conversations with users. Amazon announced in 2023 that, going forward, its voice assistant will be powered by a new large language model, one designed to better understand more conversational phrases. Alexa’s app can also be paired with accompanying smart devices to control things like smart thermostats, wearables, televisions and even cars straight from the user’s phone.


Google Assistant

As a leader in the AI space, Google Assistant is considered to be one of the most advanced virtual assistants of its kind on the market. Using natural language processing, it supports both voice and text commands, and can handle everything from internet searches to voice-activated control of other devices. The app is compatible with an entire suite of smart devices, including refrigerators, lights and cars — providing a truly connected Internet-of-Things experience for users.



Launched in 2011, Siri is widely considered to be the OG of virtual assistants. By this point, all Apple devices are equipped with it, including iPhones, iPads, watches and even televisions. The app uses voice queries and a natural language user interface to do everything from send text messages to identify a song that’s playing. It can also adapt to a user’s language, searches and preferences over time.

Related Reading Hey Siri, Do AI Voice Assistants Reinforce Gender Bias?




Duolingo provides listening, reading and speaking exercises in dozens of global languages, all the while providing aspects of gamification to keep users coming back. By applying AI, Duolingo’s lessons are paced and leveled specifically for each student according to their performance. It also uses data and machine learning to make course improvements, taking into consideration the nuances of various languages.


ELSA Speak

ELSA Speak uses AI to help users perfect their English speaking skills. With speech data and voice recognition technology, the app is able to listen to a user’s accent and applies a color-coded system of red, yellow and green to identify how close the user pronounced certain words, as well as provide tips for how the user can improve. The app also includes language proficiency assessments, personalized curriculum, progress tracking and personalized lessons.



Socratic provides homework help to students in middle and high school. All they have to do is take a picture of what they are working on with their phone, and the AI offers visual explanations to help them complete it. Acquired by Google in 2018, the app uses advanced text and speech recognition, and provides assistance in a variety of subjects, including literature, physics, biology, trigonometry and more.

Want More Examples? 15 AI in Education Examples to Know


Personal Finance

Ally Financial

Ally Financial’s mobile banking app has a text and voice-enabled AI chatbot to answer questions, handle any money transfers and payments, as well as provide transaction summaries. Ally also uses AI to streamline its loan approval process, extracting data from loan documents and comparing them with multiple databases to confirm applicants’ identity, employment, income and other pertinent information.



Cleo is a chatbot that is specifically designed to provide budgeting assistance by linking directly to a user’s bank account. Using AI and natural language generation, the app provides general financial advice as well as unique messages according to if a user wants to be “roasted” or “hyped” for their financial behavior. Cleo also helps users set specific budgets and goals, track their spending and more.



Available on both desktop and as a mobile app, Fyle uses AI to simplify employee expense management. Specifically, it can handle expense reporting, real-time data extraction, travel requests and advances, analytics and much more. By directly integrating with any Visa and Mastercard card, Fyle provides employees with automatic notifications about transactions, and allows them to submit their receipts directly through other apps like Gmail, Outlook and Slack.

Additional Reading 15 AI in Banking Examples You Should Know


Health and Wellness


With more than 50 million downloads on the Google Play Store, Calm is one of the most popular mobile meditation apps on the market today. It offers guided meditation, sleep and stretching services, as well as music and scenes to help users sleep, relax or focus. The app also uses Amazon Personalize, a machine learning-powered tool developed by AWS, to deliver more individualized experiences and recommendations to users based on their data.



Available exclusively as an iOS app, FitnessAI uses artificial intelligence to generate personalized workouts according to a given user’s experience and goals. With nearly 6 million preset workouts, the AI optimizes sets, reps and weight for each exercise every time a user works out. Users can also track their progress over time on the app.


Woebot Health

Woebot Health combines decades of psychology research with advanced AI to assess, chat and respond to users’ symptoms of mental health conditions like anxiety and depression, according to the company. Woebot is also very intentional about reminding users that it is a chatbot, not a real person, which establishes trust among users, according to Jade Daniels, the company’s director of content.



Youper features a mental health-focused AI chatbot, which converses with users about their emotional struggles, and offers personalized advice and techniques for how to cope. The app also offers a mood tracker, personality assessments, a selection of mindfulness exercises and more. Like Woebot, Youper claims its technology is based on decades of psychological and evidence-based therapies.

Dive Deeper Should AI Be Used to Interpret Human Emotions?


Maps and Navigation

Google Maps

Google Maps aggregates location data from smartphones, as well as user-reported data on things like construction and car accidents to monitor the ebb and flow of traffic, determine an ETA and provide users with the fastest route to their desired destination. The app also uses advanced machine learning techniques and analysis of historical traffic conditions to predict traffic conditions in the near future.



Although it was acquired by Google in 2013, the Waze app remains a separate entity from Google Maps, and a top competitor to both its parent company’s GPS and others. In addition to relying on real-time traffic data shared by its millions of active monthly users, Waze uses AI and machine learning to provide its users with the fastest available routes to their destinations.

Searching for More? 19 GPS Apps to Help You Navigate the World



Google Recorder

Unlike many other AI transcription services, Google’s Recorder is free — so long as the user has a Pixel smartphone. All they have to do is open the app and press the large red button to record their call, which is automatically transcribed at the same time. Once the transcription is complete, users can search through it, edit it, move around sections and share it either in-full or as snippets with others.



Available both online and as a mobile app, Otter.ai offers a wide range of services, including the ability to record Zoom and Google video conferences, as well as phone calls. It uses artificial intelligence to automatically transcribe those recordings, breaking them down by speaker. The transcription also includes an automatically generated outline with corresponding time stamps, which highlights the key conversation points in the recording and allows users to jump to them quickly.



Trint’s AI transcription services have been used by major organizations including Airbnb, the Washington Post and Nike. Its AI-enabled mobile app allows users to easily record, transcribe and publish content instantly, as well as leave notes and make edits to the transcription itself. According to Trint, it can also automatically transcribe in over 30 different languages, and translate completed transcriptions into more than 50 languages.


Frequently Asked Questions

What is the most popular AI app?

ChatGPT is one of the most popular AI apps. It ranks at #1 in Productivity and #6 in Free Apps on the App Store as of July 2023.

What is the AI app people use on Instagram?

Lensa is one of the most used AI apps for creating AI photos on Instagram.

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