What Is Content Marketing?

Content marketing seeks to transform a brand into a hub where people can learn more about industry-specific topics and gather information directly from a company.

Written by Matthew Urwin
Published on Dec. 15, 2021
What Is Content Marketing?
Image: Shutterstock / Built In
Brand Studio Logo
REVIEWED BY
Shelby Bolinger | Aug 11, 2022

Modern digital marketing methods have increased the various forms content takes, but the goal of producing engaging, informative material remains. As long as the content is relevant and riveting, organizations can convert casual visitors into reliable followers and customers.

Why is content marketing so important?

  • The goal of content marketing is to produce unique and engaging content that provides value to audiences while attaining digital visibility.

People see thousands of ads per day, which is why content marketing steps outside of traditional advertising techniques to provide value to readers. When companies consistently create high-quality and timely content, customers come to view these brands as sources for high volumes of accurate and useful information. Gaining the trust of consumers isn’t easy, but content marketing done right can win over the loyalty and trust of engaged audiences.

Besides painting a brand in a trustworthy light, excellent content marketing generates excitement around a business. Content marketing is generally low-cost and can have a ripple effect when it comes to users sharing content and spreading awareness to their connections, increasing ROI long-term. Content can also be evergreen and continue delivering value long after its publishing date. As a result, organizations can reap the numerous benefits of content marketing as a key pillar in their brand awareness and lead generation efforts.

What are the types of content marketing?

  • Audiences will always appreciate a detail-rich blog post, but content marketing has evolved to fit some of the latest digital formats.

Businesses have more options than ever now that content marketing spans a spectrum of media. Blog posts, emails and newsletters may come to mind for those thinking of traditional content marketing campaigns. However, marketing teams have taken advantage of developments in social media and other technologies. Instagram posts, how-to videos and podcast series serve as dynamic alternatives to written content. 

While companies may feel overwhelmed with all these options, it’s essential they settle on the right formats for their content and marketing goals. Different content mediums play a role in building the perception of a brand across channels, so businesses should view these forms as mere parts of a brand awareness strategy. When an organization selects the ideal content type for its message, the result shows a clear, charismatic brand that is able to capture the attention of potential customers and provide value before any purchase is even made.

What does good content marketing look like?

  • Content marketing goes beyond simply writing content, requiring teams to analyze audiences, gather data and manage production schedules.

To produce compelling content that keeps customers coming back for more, content marketing managers and their teams need to plan out an organized content marketing strategy. This process starts with the customer. Companies need to determine what clients need and where they go online to develop relevant content. Once businesses understand these details, it becomes much easier creating content that customers will see and want to interact with. 

Organizations must also consider other factors, including how often to post content and which industry topics to discuss. While it’s difficult juggling all these items, there are a variety of content marketing tools that make life easier. Keyword research, content scheduling and other tools offer convenient methods of speeding up workflows. By investing in a research-oriented approach, businesses can earn new customers with content tailored to their preferences.

 

Why is content marketing so important?

The goal of content marketing is to produce unique and engaging content that provides value to audiences while attaining digital visibility.

People see thousands of ads per day, which is why content marketing steps outside of traditional advertising techniques to provide value to readers. When companies consistently create high-quality and timely content, customers come to view these brands as sources for high volumes of accurate and useful information. Gaining the trust of consumers isn’t easy, but content marketing done right can win over the loyalty and trust of engaged audiences.

Besides painting a brand in a trustworthy light, excellent content marketing generates excitement around a business. Content marketing is generally low-cost and can have a ripple effect when it comes to users sharing content and spreading awareness to their connections, increasing ROI long-term. Content can also be evergreen and continue delivering value long after its publishing date. As a result, organizations can reap the numerous benefits of content marketing as a key pillar in their brand awareness and lead generation efforts.

 

What are the types of content marketing?

Audiences will always appreciate a detail-rich blog post, but content marketing has evolved to fit some of the latest digital formats.

Businesses have more options than ever now that content marketing spans a spectrum of media. Blog posts, emails and newsletters may come to mind for those thinking of traditional content marketing campaigns. However, marketing teams have taken advantage of developments in social media and other technologies. Instagram posts, how-to videos and podcast series serve as dynamic alternatives to written content. 

While companies may feel overwhelmed with all these options, it’s essential they settle on the right formats for their content and marketing goals. Different content mediums play a role in building the perception of a brand across channels, so businesses should view these forms as mere parts of a brand awareness strategy. When an organization selects the ideal content type for its message, the result shows a clear, charismatic brand that is able to capture the attention of potential customers and provide value before any purchase is even made.

 

What does good content marketing look like?

Content marketing goes beyond simply writing content, requiring teams to analyze audiences, gather data and manage production schedules.

To produce compelling content that keeps customers coming back for more, content marketing managers and their teams need to plan out an organized content marketing strategy. This process starts with the customer. Companies need to determine what clients need and where they go online to develop relevant content. Once businesses understand these details, it becomes much easier creating content that customers will see and want to interact with. 

Organizations must also consider other factors, including how often to post content and which industry topics to discuss. While it’s difficult juggling all these items, there are a variety of content marketing tools that make life easier. Keyword research, content scheduling and other tools offer convenient methods of speeding up workflows. By investing in a research-oriented approach, businesses can earn new customers with content tailored to their preferences.

Hiring Now
Two Barrels LLC
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
SHARE