Expert Contributors Articles

Somer Simpson

Updated on April 18, 2024

Revenue relies heavily on programmatic advertising without any viable, sustainable alternatives, and the adtech supply chain has exploited that weakness.

Victor Kao

Updated on April 17, 2024

Companies that depend on users’ digital footprints need to react and mobilize quickly to minimize disruption or declines in ad revenue. Here’s how.

Norm Chait

Updated on April 17, 2024

Location- and time-based data help advertisers launch super-targeted campaigns.

David Finkelstein

Updated on April 17, 2024

Two options have emerged as the main alternatives for mobile ad targeting.

Irina Sulejmanović

Updated on April 17, 2024

Integrating with an API is an excellent way to scale your business and connect your customers with the virtual experiences they expect today.

Ricky Holm

Updated on April 17, 2024

Adding interactivity to your messaging can help make that material up to 80 percent more effective at capturing an audience’s attention.

Philip Jackson

Updated on April 17, 2024

Take the steps to address these challenges before they derail your customer experiences.

Adam Thomas

Updated on April 17, 2024

When a strategy stops working or gets ignored by most of a company, you’re likely dealing with one of five common problems — the deadly sins. Our expert explains how to conquer them.

Andres Lares

Updated on April 16, 2024

Adding empathy and compassion to the layoff process helps employees and can also protect a company’s reputation.

Caroline Strzalka

Updated on April 16, 2024

My co-founder and I met when we both worked on Sesame Street. Here’s what we learned from those days that shapes our vision as leaders.