Corporate Innovation Articles

Hal Koss

Updated on March 20, 2025

These companies help people find and plan in-person activities. What do they do when everyone is stuck inside?

Monika Hathaway

Updated on February 19, 2025

The US is at a crossroads for technological innovation. Our expert argues for the best path forward.

Quinten Dol

Updated on February 11, 2025

Your early success defines you as a tech disruptor, but how you double down cements your place in the industry.

Brooke Becher

Updated on February 06, 2025

Disruptive technology transforms industries, leading to new markets and reshaping interactions between businesses and consumers. Here are some examples of disruptive technologies and benefits and downsides to consider.

Tracy Pitcher

Updated on January 23, 2025

From disinformation security to 6G, these are the tech trends that are poised to have the biggest impact in 2025. Our expert explains why.

Chris Stephenson

Updated on December 06, 2024

AI integrations often stall because there isn’t a clear use case for the tool. Hiring a multidisciplinary team of AI explorers can change that. Here’s how.

Jeff Link

Updated on November 25, 2024

Jobs to be Done (JTBD) is a framework for developing products based on the understanding of a customer’s goal (“job”) and what product they would buy (“hire”) to complete the goal.

Brian Raddatz

Updated on November 19, 2024

Standing out in a sea of startups can be challenging. Obtaining a patent can significantly improve your company’s odds of success. Here’s how.

Marina Foglietta-Tereo

Updated on October 29, 2024

Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.

Amer Iqbal

Updated on October 01, 2024

Every company wants to innovate, but few do it successfully. Our expert examines what creates this innovation gap and how to fix it.