Corporate Innovation Articles

Sorted By: Most Recent
Jeff Link Jeff Link
Updated on November 25, 2024

What Is the Jobs to Be Done Framework (JTBD)?

Jobs to be Done (JTBD) is a framework for developing products based on the understanding of a customer’s goal (“job”) and what product they would buy (“hire”) to complete the goal.

Image: Shutterstock
Brian Raddatz Brian Raddatz
Updated on November 19, 2024

3 Ways Patents Can Boost Your Tech Startup’s Success

Standing out in a sea of startups can be challenging. Obtaining a patent can significantly improve your company’s odds of success. Here’s how.

Image: Shutterstock / Built In
Marina Foglietta-Tereo Marina Foglietta-Tereo
Updated on October 29, 2024

How to Apply the Jobs-to-Be-Done Theory to the Rational World of B2B 

Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.

Image: Shutterstock / Built In
Amer Iqbal Amer Iqbal
Updated on October 01, 2024

Why Corporate Innovation Has Stalled and How to Fix It

Every company wants to innovate, but few do it successfully. Our expert examines what creates this innovation gap and how to fix it.

Image: Shutterstock / Built In
Gav Martell Gav Martell
Updated on September 26, 2024

How to Innovate in a Heavily-Regulated Industry

Regulation doesn’t have to stifle innovation. Here’s how to work with regulatory bodies and still produce creative solutions.

Image: Shutterstock / Built In
Justin Floyd Justin Floyd
Updated on September 06, 2024

How the New Fulfillment By Amazon Fees Affect SMBs

Our expert explains the fees, their purpose and why they hurt small businesses.

Image: Cineberg / Shutterstock / Built In
Nellie Wartoft Nellie Wartoft
Updated on August 19, 2024

AI Can Lead to Organizational Transformation. Here’s How.

AI-powered tools can help with customer service, skills development and collaboration.

Image: Shutterstock / Built In
Richard Davis Richard Davis
Updated on July 23, 2024

Ditch EQ. Focus on These 5 Attributes to Hire the Best People.

Improve your hiring strategy by focusing on attributes like intellect, sociability, emotionality, drive and diligence. Here’s how.

Image: Shutterstock / Built In
Jarron Vosburg Jarron Vosburg
Updated on July 22, 2024

3 Creative Ways to Generate Qualified Leads When You’re in a Slump

These tactics create more value than casting a wide net.

Image: Shutterstock / Built In
Dawn Kawamoto Dawn Kawamoto
Updated on July 18, 2024

What Is Environmental, Social and Governance (ESG)?

Environmental, social and governance (ESG) are the pillars that investors can judge your company on. Are you ready to face the scrutiny?

Image: Shutterstock

Related Topics