Corporate Innovation Articles

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Brent Keltner Brent Keltner
Updated on April 24, 2024

How Do You Create an Authentic Buyer Journey? Stop Selling Your Product.

To create an authentic buyer journey and sell more, don’t tell your buyers about your product. Tell them how you can solve their problem.

Adam Thomas Adam Thomas
Updated on April 24, 2024

What Is Scrum?

Scrum is a product management framework that helps teams break large projects into small chunks in order to practice continuous delivery.

Image: Shutterstock / Built In
Hal Koss Hal Koss
Updated on April 24, 2024

Product-Led Growth: A Guide

Slack, Zoom and Dropbox deploy it to great effect. But it’s not easy, and it’s not for everyone.

Bede Jordan Bede Jordan
Updated on April 24, 2024

3 Ways to Drive Continuous Product Innovation

Failing to take thoughtful, calculated risks will put your startup on life support.

John Jarosz John Jarosz
Updated on April 24, 2024

6 Ways to Bring Continuous Design into Product Innovation

The continuous design process allows teams to innovate quickly and solve problems as they go.

Image: Shutterstock / Built In
Darren Shimkus Darren Shimkus
Updated on April 24, 2024

Leading Your Workforce Through Uncertainty and Change

These 6 tips will help you lead your organization through the next major crisis.

Trent Griffin-Braaf Trent Griffin-Braaf
Updated on April 24, 2024

How to Successfully Hire Returning Citizens

Formerly incarcerated people can help solve tech’s labor shortage, our expert argues. Here’s how to recruit and hire this unique workforce demographic.

Image: Shutterstock / Built In
Thimaya Subaiya Thimaya Subaiya
Updated on April 24, 2024

The Rise of Knowledge-as-a-Service

The primary reason a KaaS business model will emerge is to address the glaring need for good tech talent across the board.

James P. Murphy James P. Murphy
Updated on April 24, 2024

6 Questions to Ask When Patenting an Idea for Your Company

Essentials to consider when you’re trying to determine if your idea or technology is patentable.

Elliott Parker Elliott Parker
Updated on April 23, 2024

Here’s What Leaders Can Learn From the NBA’s 3-Point Line

Experimentation is messy, chaotic and uncomfortable. It can also be the best thing you do for your company.

Image: Shutterstock / Built In

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