Plus a guide on how to create a brand positioning strategy.
Ask yourself these five questions to find out.
Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.
Using customers’ names can validate your business. Asking them first is the right thing to do.
A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.
A crash course in what brand lift is and how to measure it.
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?
