Brand Marketing Articles

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Victor Blasco Victor Blasco
Updated on February 21, 2024

How to Make Videos That Earn Customer Confidence

Ready to expand your marketing strategy to reach more customers? Our expert explores how to create high-quality video content, with real video examples.

Expert Contributors
Marketing
Marketing Strategy
Image: Shutterstock / Built In
Svetlana Stotskaya Svetlana Stotskaya
Updated on February 16, 2024

4 Benefits of Brand Partnerships in Digital Ecosystems

Looking to explore brand partnerships? Consider these four benefits that collaborating in the digital world can offer.

Expert Contributors
Marketing Strategy
Brand Marketing
Image: Shutterstock / Built In
Thomas Peham Thomas Peham
Updated on December 27, 2023

Why Consumers Don’t Trust AI-Driven Recommendations

Data shows that there’s emerging skepticism surrounding AI in consumer decision-making. Why is there a disconnect and what should brands keep in mind?

Expert Contributors
Marketing Strategy
Brand Marketing
Image: Shutterstock / Built In
Katica Roy Katica Roy
Updated on March 15, 2023

How Your Brand Addresses Equity Impacts Everyone’s Economic Recovery

To remain resilient in today’s economic downturn, businesses must appeal to a higher calling.

Expert Contributors
Brand Strategy
Founders + Entrepreneurship
Michael Ruiz Michael Ruiz
Updated on March 15, 2023

Is Your Brand Attractive to Top Executive Talent?

You already market your business to customers, but if you don’t build a great image in the minds of potential employees' you’ll never attract top talent.

Expert Contributors
Marketing
Employer Branding