Brand Marketing Articles

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Mae Rice Mae Rice
Updated on April 10, 2024

Avoid ‘Noise’ in Marketing and Focus on Substance

Marketers complain about (and make) “noise.” Luckily, silence isn’t the only alternative.

Bailey Reiners Bailey Reiners
Updated on April 09, 2024

Know Your Employer Brand From the Inside Out With An Employer Branding Survey

Learn the tips and types of employer branding surveys and utilize our sample questionnaire on employer branding for your team.

Joe Procopio Joe Procopio
Updated on April 09, 2024

How to Get Permission to Market the Names of Your Customers

Using customers’ names can validate your business. Asking them first is the right thing to do.

Image: Shutterstock / Built In
Hailley Griffis Hailley Griffis
Updated on April 09, 2024

What Is a Brand Strategy?

A brand strategy is the conscious differentiation of a business from its competitors and a compelling approach to standing out in a crowded marketplace.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 08, 2024

What Is Brand Lift? A Guide.

A crash course in what brand lift is and how to measure it.

Image: Shutterstock
Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

Image: Shutterstock / Built In
Ted Moser Ted Moser
Updated on April 04, 2024

3 Steps to Create a Living Brand

What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?

Image: Shutterstock / Built In
Cassandra Gucwa Cassandra Gucwa
Updated on March 14, 2024

8 SEO Tips for Small Businesses

Here are wallet friendly ways to earn organic online visibility.

Image: Shutterstock / Built In