Top Senior Marketing Jobs in Wilmington, NC

Lead positioning, messaging, and go-to-market for engineering simulation products. Create technical and commercial content, enable sales and channels, run launch campaigns, gather customer and market insights, and represent the product at industry events to drive adoption.

Own marketing reporting, measurement, and operations to enable data-driven decisions. Build and maintain BI reporting suites, ensure data accuracy, develop measurement frameworks, optimize lead enrichment and routing, support AI-enabled reporting automation, and provide SDR operations reporting. Partner cross-functionally with Revenue Ops, Data Engineering, Finance, and Sales to translate business needs into scalable reporting, SOPs, and actionable insights.

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead strategic client relationships and oversee integrated performance marketing campaigns across paid search, social, display, video, streaming, and programmatic. Translate analytics into actionable recommendations, manage account financials, mentor teams, drive growth and new business, and collaborate across media, analytics, ad ops, and digital teams. Travel up to 20%.

Lead and build Akuity's product marketing function: define messaging and positioning, run product launches and competitive intelligence, create enablement content and proof systems, partner with leadership and sales, hire and develop a product marketing team, and measure impact on pipeline and win rates.

Lead joint go-to-market planning and execution with partners and CAMs across digital and in-person programs. Manage co-marketing calendars, create co-branded assets, run events, track performance, and optimize partner engagement to drive pipeline and partnership growth.

Lead patient-facing product marketing: own positioning, messaging, GTM, and launches; conduct quantitative and qualitative patient research; collaborate cross-functionally to optimize patient journeys; create patient-facing materials; and track engagement and adoption using data-driven insights.

Lead day-to-day marketing for the PreK-12 sector, oversee proposals/RFP responses, develop sector content and messaging, supervise Pursuit Specialists, coordinate pursuit strategy, manage content libraries, and improve marketing processes and tools.

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Lead go-to-market strategy and launches for IonQ's quantum networking and security portfolio. Create positioning, messaging, sales enablement, and customer-facing content; partner with product, engineering, and sales; run market and competitive intelligence; operationalize AI-enabled GTM systems and drive cross-functional alignment to accelerate adoption in enterprise, government, telecom, and infrastructure markets.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Own targeted B2B outbound and ABM campaigns across email and LinkedIn: research and segment accounts, build personalised sequences and automations, qualify and nurture digital conversations, maintain CRM and campaign hygiene, analyse performance, run experiments, and collaborate with Sales to drive qualified appointments and pipeline.

Design and own a unified BDR prospecting motion across North America and EMEA: build sequences, targeting, competitions, attribution, enablement, and reporting to drive scalable, high-quality pipeline and support regional adoption and measurement.

Lead U.S. marketing capability strategy: assess skill gaps, design and deploy learning programs, localize global training, champion AI-enabled learning, measure impact, drive adoption, and partner with leaders to accelerate marketer readiness and continuous learning.

Lead paid acquisition, website conversion, and campaign automation for two brands. Own paid strategy, CRO framework, AI-enabled workflows, and sales alignment while managing two direct reports and running structured experimentation to grow pipeline and improve lead quality.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead and execute integrated digital marketing strategies focused on social media, paid media, email marketing, content creation, and analytics to drive brand awareness, engagement, and patient acquisition. Manage content planning, community engagement, campaign optimization, cross-functional collaboration, and reporting to support organizational goals.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead solutions marketing to translate Delinea's platform into buyer-focused messaging, use cases, and sales assets. Manage a small team to build messaging frameworks (Visibility, Posture, Control, ZSP, Compliance), produce campaign and sales enablement content, partner with Product Marketing, Demand Gen, Content, and Sales Enablement, and ensure consistent, field-ready messaging across buyer and seller touchpoints.

Lead a lean, full-stack B2B SaaS marketing team reporting to the CEO. Set strategy, operating model, and budgets tied to pipeline. Build ABM and multi-channel demand programs, sharpen sales enablement and messaging, partner with Product on launches, manage PR/analyst relations, and implement AI-driven automation to scale execution. Stay hands-on in campaigns, funnel analysis, and customer-facing activities to drive measurable pipeline and revenue outcomes.