Top Senior Marketing Jobs in Wilmington, NC

Lead integrated marketing campaigns and manage partnerships to ensure brand consistency and effective project management across channels in a fashion or lifestyle brand.

Develop and execute the Americas regional marketing strategy to drive brand awareness and demand generation. Collaborate with sales, corporate marketing, and partners to run integrated campaigns, digital programs, events, PR, and content. Manage budget, track performance metrics, support sales enablement, and localize global initiatives to regional needs while identifying market trends and optimizing ROI.

Lead strategy and hands-on execution for landing page optimization and experimentation across paid acquisition. Build and publish pages in a CMS, design A/B and multivariate tests, analyze results, and partner with Product, Paid Media, Analytics, Brand, Clinical, and Compliance to improve conversions and first-visit bookings. Establish repeatable testing programs, map ad creative to targeted experiences, and ensure healthcare compliance and trust in patient-facing content.

Lead paid marketing for new DTC products, managing strategy and execution autonomously while collaborating with cross-functional teams. Drive product launches and performance measurement across multiple channels.

Own and optimize paid acquisition (Google Ads, Microsoft Ads), drive cost-efficient scalable growth, build reporting and dashboards, use AI tools for analysis, launch and run paid social (Meta), partner on landing pages and strategy, and communicate performance to stakeholders.

Lead full-funnel growth for a telehealth brand, owning paid acquisition across Meta and Google, CRO and landing page builds, experimentation, reporting, and revenue-focused optimization.

Lead marketing strategy and execution for Project Farma, driving lead generation, ABM, digital channels, content, PR, events, and metrics. Manage budget, mentor team, collaborate with business development and sales, and use data to optimize campaigns and growth.

Lead product marketing for VulcanForms' Industrials offering, defining positioning, go-to-market strategy, and customer messaging. Partner with engineering, commercial, production, and customers to create technical marketing materials, enablement, launch plans, and executive narratives. Monitor market, regulatory, and competitor shifts and support sales and program reviews to drive adoption.

Lead go-to-market and release marketing for assigned products: craft positioning, messaging, launches, enablement, and client engagement; produce sales/buyer assets; track launch and adoption metrics; partner cross-functionally to drive adoption and business outcomes.

Lead outbound and ABM programs and manage the SDR team to generate qualified pipeline. Build and execute coordinated campaigns, own the MQL-to-SQL process, improve CRM workflows and lead scoring, partner with Sales and Ops, and measure/optimize funnel and SDR performance.

Lead development and execution of integrated marketing campaigns to drive awareness, audience growth, and engagement. Oversee digital, email, web, social, paid media, CRM, and website strategy. Manage campaign planning, budgets, analytics, cross-department collaboration, festival marketing, team leadership, vendor relationships, and project timelines to ensure on-time, on-brand delivery aligned with organizational priorities and equity-centered practices.

Lead product positioning and messaging for Techbridge products, translate technical features into customer-focused benefits, create sales and marketing assets, collaborate cross-functionally, use qualitative and quantitative insights to inform strategy, manage product timelines and campaign execution, and measure program performance.

Lead and own Help Scout's paid and performance marketing strategy to grow signups and revenue. Manage channel mix, creative, bidding, and budget allocation; evaluate new channel investments; partner with Sales/RevOps to tie paid spend to pipeline; align paid and organic acquisition; own AI-driven discovery presence; run rapid experiments; and build a 12–18 month roadmap for scaling the function.

Lead and coach a small product marketing team covering Data Quality, Governance, MDM, and Integration. Own segment narrative, messaging frameworks, launches, cross-functional alignment, sales enablement, AI adoption, and competitive/analyst input to drive pipeline and measurable outcomes.

Lead ecommerce merchandising and integrated marketing across three brands. Own Shopify storefronts, taxonomy, onsite search, promotions, experiments, and measurement. Build and manage a merchandising team, translate commercial priorities into site and campaign execution, and drive improvements in conversion, AOV, retention, and revenue using data and AI-enabled workflows.

Lead enrollment strategy for a portfolio of large employer and health-plan clients: diagnose engagement gaps using data, design and run client-specific activation plans, influence stakeholders, coordinate cross-functional execution, and build the Enrollment Marketing function and playbooks to scale enrollment and activation.

Lead product marketing strategy and GTM for Netskopes SASE suite. Develop messaging, positioning, campaigns, enablement, and metrics. Partner with product, field, channel, and demand teams to drive awareness, pipeline, sales enablement, and business outcomes for SWG, CASB, ZTNA, and SD-WAN solutions.

Lead product marketing strategy and positioning for a B2B SaaS/AI platform. Build and scale the product marketing function, enable sales and support, drive competitive intelligence, own major product launches, and represent the product externally through content and thought leadership. Coach and grow at least one direct report.

Lead strategic B2B marketing across 45Drives and Protocase by uncovering customer insights, shaping product positioning and go-to-market strategy, influencing cross-functional teams, and driving brand and business growth. Mentor and empower a marketing team while translating technical concepts into compelling customer stories and evaluating new opportunities with creativity and business discipline.

Lead end-to-end product marketing for an AI-native commerce SaaS: own positioning, website, demo narratives, sales enablement, customer stories, analyst/press relationships, and buyer education. Conduct weekly customer discovery, iterate messaging with Product and Sales, and use AI tools to accelerate content and measurement. Start as a solo founding PMM, build artifacts that drive revenue, and scale the team only when metrics justify hires.

Lead product marketing for zerohash by translating technical product capabilities into clear messaging, owning GTM strategy and partner launches, developing positioning and sales enablement, and coordinating cross-functionally with Product, Marketing, and Revenue to drive adoption and partner success.

Manage marketing automation and lifecycle programs across Marketo, Salesforce, 6Sense and related platforms. Design and optimize automations for lead management, routing, attribution, and segmentation; own data hygiene and governance; coordinate marketing-to-sales handoffs; manage Salesforce workflow requests and cross-functional initiatives to improve lead-to-revenue processes.

Lead orchestration of account-based GTM by unifying intent signals, account prioritization, and multi-channel activations. Align Marketing, SDRs, Sales, and Ops to improve pipeline efficiency, reduce duplication, and deliver measurable account engagement and reporting.

Own and execute marketing operations and analytics: manage martech systems and integrations (Marketo, 6sense, webinar tools), build and QA campaigns, develop reporting and Power BI dashboards, analyze funnel and ABX performance, refine attribution and scoring, and create scalable workflows, documentation, and enablement for global and regional teams to drive measurable GTM improvements.

Own and scale Daybreak's DTC growth engine: drive acquisition across paid channels, optimize full-funnel conversion through CRO and lifecycle campaigns, build experimentation and attribution systems, develop forecasting and reporting, and partner with product, operations, and clinical teams to improve patient onboarding and retention.