Top Senior Marketing Jobs in Wilmington, NC

Lead product positioning, messaging, and GTM for agency- and carrier-focused products. Coordinate launches, create marketing assets, support campaigns, and enable sales/support with training and research to drive awareness, adoption, and product-market fit in a fast-growing insurtech startup.

Evaluate AI-generated and human marketing deliverables by creating task-specific grading criteria, assessing work against briefs and brand objectives, and providing detailed, evidence-based written justifications. Develop and refine reproducible evaluation frameworks and translate professional marketing judgment into consistent, defensible criteria across creative briefs, campaigns, messaging, and presentations.

Own targeted B2B outbound and ABM campaigns across email and LinkedIn: research and segment accounts, build personalised sequences and automations, qualify and nurture digital conversations, maintain CRM and campaign hygiene, analyse performance, run experiments, and collaborate with Sales to drive qualified appointments and pipeline.

Design and own a unified BDR prospecting motion across North America and EMEA: build sequences, targeting, competitions, attribution, enablement, and reporting to drive scalable, high-quality pipeline and support regional adoption and measurement.

Lead U.S. marketing capability strategy: assess skill gaps, design and deploy learning programs, localize global training, champion AI-enabled learning, measure impact, drive adoption, and partner with leaders to accelerate marketer readiness and continuous learning.

Lead paid acquisition, website conversion, and campaign automation for two brands. Own paid strategy, CRO framework, AI-enabled workflows, and sales alignment while managing two direct reports and running structured experimentation to grow pipeline and improve lead quality.

Lead and scale global marketing operations for a B2B SaaS company: define strategy, optimize and implement martech stack, partner with data teams for LTV/CAC/ROI reporting, track GTM funnel performance, document global processes, and build a high-performing operations team to drive data-driven marketing and cross-functional alignment.

Lead and execute integrated digital marketing strategies focused on social media, paid media, email marketing, content creation, and analytics to drive brand awareness, engagement, and patient acquisition. Manage content planning, community engagement, campaign optimization, cross-functional collaboration, and reporting to support organizational goals.

Lead retention marketing to drive repeat revenue and customer lifetime value across email, SMS, catalog, paid remarketing, affiliates and loyalty. Own retention strategy, budget allocation, forecasting, segmentation, experimentation, and reporting. Optimize lifecycle flows, reactivation and frequency, evaluate incrementality, and partner cross-functionally. Manage and develop direct reports and coordinate with agencies and creative teams to deliver personalized, performance-driven retention programs.

Lead strategic product marketing for a product area: define positioning, messaging frameworks, GTM and launch strategy, leverage AI for market and competitive intelligence, drive cross-functional alignment with Sales/Product/CS, influence pricing and revenue strategy, mentor team members, and measure market impact against business KPIs.

Design and operationalize enterprise ABM: account selection, tiering, buying-committee maps, campaign frameworks, lifecycle orchestration, measurement and dashboards. Partner with Sales, Regional Campaigns, Digital, Product Marketing and Content to enable personalized multi-channel account programs that drive meetings, pipeline and revenue.

Lead global marketing forecasting, performance reporting, and scenario planning across acquisition channels. Partner with FP&A, Product, Data, and marketing teams to inform $40M+ media allocation, deliver executive narratives, identify risks/opportunities, and support attribution and board-level decision-making.

Lead strategy and execution of partnership-driven user acquisition for ElevenReader. Build and scale consumer partnerships, run integrated marketing campaigns (paid, email, social, OOH, PR, product), create bundled offers, manage co-marketing from creative through analysis, write high-converting copy, collaborate with design, and measure performance via attribution, incrementality, CAC, LTV, retention, and ROAS.

Lead solutions marketing to translate Delinea's platform into buyer-focused messaging, use cases, and sales assets. Manage a small team to build messaging frameworks (Visibility, Posture, Control, ZSP, Compliance), produce campaign and sales enablement content, partner with Product Marketing, Demand Gen, Content, and Sales Enablement, and ensure consistent, field-ready messaging across buyer and seller touchpoints.

Lead a lean, full-stack B2B SaaS marketing team reporting to the CEO. Set strategy, operating model, and budgets tied to pipeline. Build ABM and multi-channel demand programs, sharpen sales enablement and messaging, partner with Product on launches, manage PR/analyst relations, and implement AI-driven automation to scale execution. Stay hands-on in campaigns, funnel analysis, and customer-facing activities to drive measurable pipeline and revenue outcomes.

Lead and execute end-to-end digital marketing: plan, implement, and monitor campaigns across social, email, display, and SEO. Manage budgets, analytics reporting, content and blogger relationships, social platforms, contests, and growth strategies to increase brand awareness and loyalty.

Manage end-to-end affiliate program: recruit, onboard, train, and activate affiliates, influencers, and referral partners; run outreach; track performance and reporting; optimize activation and revenue; maintain partner databases and collaborate with marketing and sales to grow network.

Lead regional strategy to build, scale, and monetize affiliate, creator, and influencer partnerships. Recruit and manage creators, design campaigns, set performance targets, analyze results, and grow channel revenue. Build regional teams, processes, and communities while collaborating with global marketing, product, and operations to optimize creator-driven acquisition and LTV.

Source, recruit, onboard, and manage influencers and creator partnerships across major social platforms. Negotiate terms, run campaign execution, track performance, maintain outreach pipelines, and collaborate with internal teams to drive conversions and retention.

We are seeking VP / Head of Marketing candidates with experience in leading marketing at high-growth startups or tech companies for our portfolio.

The Principal Product Marketing Manager will define go-to-market strategies, shape product narratives, enable sales teams, and translate customer insights into action to drive growth for enterprise software products.

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Lead PandaDoc’s content strategy and roadmap across formats (video, tools, webinars, customer stories). Partner with SEO, PMM, CX, and Brand Studio to produce and measure content that drives top-of-funnel attention and connects to pipeline and revenue. Set AI practices for content production, manage external contributors, and report performance to leadership.

Own and build the end-to-end customer lifecycle function: design onboarding, activation, adoption, engagement, and retention programs; create segmented personalized messaging and automated workflows; run A/B and multivariate tests; analyze behavior and campaign performance; partner with Customer Success and Sales to drive retention and product adoption; maintain a roadmap to improve retention, adoption, and LTV.