Top Senior Marketing Jobs in Wilmington, NC

Lead customer expansion and retention marketing for a B2B SaaS platform. Build and execute cross-sell, upsell, events, webinars, advocacy, and account-based campaigns; measure impact and partner with sales, product marketing, and operations to drive expansion revenue and customer advocacy.

Lead paid media analytics for performance marketing: build SQL-based reporting and Power BI dashboards, validate agency/platform data, run deep-dive diagnostics across paid channels, support experimentation and MMM inputs, and provide actionable media investment recommendations to improve lead quality and enrollment outcomes.

Lead PandaDoc’s content strategy and roadmap across formats (video, tools, webinars, customer stories). Partner with SEO, PMM, CX, and Brand Studio to produce and measure content that drives top-of-funnel attention and connects to pipeline and revenue. Set AI practices for content production, manage external contributors, and report performance to leadership.

Own and build the end-to-end customer lifecycle function: design onboarding, activation, adoption, engagement, and retention programs; create segmented personalized messaging and automated workflows; run A/B and multivariate tests; analyze behavior and campaign performance; partner with Customer Success and Sales to drive retention and product adoption; maintain a roadmap to improve retention, adoption, and LTV.

Lead and operate a full-funnel, verticalized demand engine for regulated manufacturing. Drive measurable pipeline (3x coverage), manage vendor partnerships (QAD priority), align with sales, optimize conversion and website performance, run partner/MDF programs, and oversee marketing operations, analytics, and content strategy to increase marketing-sourced pipeline and retention.

Manage and maintain the marketing stack, integrations, and campaign infrastructure. Ensure data integrity and attribution, build dashboards and reporting, support campaign execution and compliance, document SOPs, and enable the marketing team for scalable operations.

This role involves owning the positioning and messaging for TLDR, creating sales toolkits, and ensuring cohesive communication across teams for effective market launch and sales enablement.

Lead marketing strategy and execution for Distributed Power in the Americas: market research, pricing analysis, product roadmap input, channel and launch support, customer insights integration, cross-functional coordination, and mentoring junior marketers to drive commercial performance and growth.

Lead product marketing for Professional Services and Data solutions, develop persona-driven messaging and launch plans, create sales enablement content, track competitors, inform product and sales teams with market insights, and drive cross-functional alignment to accelerate the sales funnel.

Lead ModMed's B2B digital growth engine by designing and executing AI-driven, multi-channel demand generation and SEO strategies. Embed generative AI into content and campaign workflows, scale programmatic and ABM efforts, implement predictive analytics and ML attribution, manage ad tech stack, and align stakeholders to drive pipeline and ARR growth.

Lead go-to-market strategy, messaging, and campaigns for payments products. Use AI-driven insights and generative tools for segmentation, content, personalization, campaign optimization, ROI tracking, sales enablement, and events while collaborating with stakeholders and agencies.

Develop executive-facing positioning, messaging, and adoption materials for a banker-focused platform. Produce a concise North Star narrative, persona-based value props, launch and activation plans, competitive insights, demo scripts, and storyboards for a vision video. Align strategy across Product, Design, Engineering, and AI to drive internal adoption and daily usage.

Own go-to-market and adoption campaigns for developer-focused product areas: build lifecycle campaigns, design and optimize web pages, produce case studies and enablement, gather market insights, and run creative brand projects. Lead end-to-end product launches, collaborate across Product, Sales, and Marketing, and optimize self-serve funnels to drive activation, retention, and revenue.

Lead marketing strategy and performance for the Nurse Practitioner segment across awareness, acquisition, engagement, and retention. Use customer insight and analytics to set positioning, campaigns, offers, and lifecycle programs; partner with channel teams and agencies; prioritize testing and measurement; and manage and develop a team of marketing managers and coordinators.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

The Senior Director of Growth Marketing will lead customer acquisition and retention initiatives, optimizing marketing strategies and improving funnel performance.

Oversee marketing automation, email strategy, and lead management using Marketo. Manage a team and improve program performance through AI.

Own product marketing for NVIDIA Earth-2: define positioning and go-to-market strategy, write technically grounded content, align sales/partners/customers, create visual narratives, and coordinate across product, engineering, PR, and campaign teams to drive adoption in climate and weather communities.

The Head of Marketing will build brand strategy, lead generation, and market presence while working with executives to translate technical expertise into compelling narratives for enterprise buyers.

Lead strategy and execution for vertical marketing, defining positioning, developing campaigns, and driving revenue growth within a specific industry segment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

The Director of GTM, Partnerships leads the commercial lifecycle in partnerships, focusing on relationship building, strategic operations, and financial management.

Lead product marketing for Outreach's AI-enabled revenue platform: develop messaging, conduct market/customer research, own sales enablement assets, and execute go-to-market plans across Product, Marketing, Sales, and Customer teams to drive pipeline and revenue.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead go-to-market strategy and execution for broker-facing insurance products. Manage email campaigns, broker segmentation, CRM data hygiene, and a library of sales enablement assets. Translate complex program details into clear marketing materials, collaborate with sales and underwriting for feedback, and measure campaign performance to optimize engagement.