Top Remote Marketing Jobs in Madison, WI

Develop and execute product marketing strategy for a B2B/B2G technology portfolio. Responsibilities include positioning and messaging, competitive research, product launches, go-to-market planning, sales and customer success enablement, partner marketing, customer adoption materials, KPI reporting, and cross-functional project coordination.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Senior Product Marketing Manager responsible for product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, customer education, and content development. The role partners with Product, Sales, Marketing, and Customer teams to improve competitive win rates, sales effectiveness, product adoption, and market performance.

Leads Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions. Owns acquisition, SEO, AI discovery, content, CRO, lifecycle, experimentation, funnel analytics, attribution, and ROI. Builds owned acquisition assets, allocates growth investments, manages a lean team, develops AI-enabled processes, and aligns Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders to drive pipeline, revenue, and customer growth.

Own and modernize Apartment List’s B2C lifecycle marketing program across email, push, and SMS. Build segmentation, personalization, partnerships, cross-sell, forecasting, experimentation, and measurement systems. Lead analytics and hands-on journey development, audience logic, troubleshooting, and SQL analysis. Manage and develop a two-person team, oversee the Iterable relationship, and partner with Engineering, Product, Analytics, Design, and senior leadership to drive renter engagement, retention, revenue, and marketplace growth.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

Owns company-wide communications strategy, internal communication platforms, rollout timelines, newsletters, leadership meetings, and executive messaging. Manages company initiatives from assignment through completion, tracks accountability, coordinates leadership offsites, and improves organizational processes. The role also applies AI technologies to optimize operations, supports change management, and partners with stakeholders across the organization.

Write distinctive, engaging copy across blogs, newsletters, brand materials, sales and marketing pages, headlines, and campaigns. Collaborate with an editor and creative lead, respond constructively to feedback, iterate quickly, and support documentation and other writing needs. The role prioritizes a strong personal voice, creativity, versatility across formats, and a portfolio demonstrating range over specific years of experience.

Own paid social and video acquisition across Meta, TikTok, and YouTube. Manage campaign launches, budgets, audiences, optimization, creative testing, incrementality measurement, performance reporting, and AI-enabled marketing workflows. Partner with Brand and Creative on asset development, interpret experimental results, identify platform opportunities, and ensure operational accuracy. The role requires strong performance marketing expertise, analytical rigor, communication skills, and hands-on use of AI tools.

Lead go-to-market and growth for technical software products, including positioning, launches, content, developer-community engagement, funnel analytics, onboarding, retention, and revenue growth. Build acquisition systems, run experiments, create demos and customer stories, and help establish the company’s initial growth team. The role requires close collaboration with founders, engineers, researchers, and product teams in a remote US environment.

Manages marketing campaigns, sales enablement, brand adherence, website content and functionality, CRM and lead-tracking systems, trade shows, marketing collateral, reporting, and supplier-partner programs. Supports sales, operations, and product teams while creating training materials and overseeing agencies, contractors, or marketing staff.

Own paid and organic digital marketing across search, social, display, SEO, AI answer engines, communities, and review platforms. Manage budgets, agencies, experimentation, conversion optimization, attribution, and pipeline performance. Build organic growth and AEO/GEO strategies, oversee technical SEO, and connect channel investment to qualified leads, pipeline, CAC, and payback. This senior individual contributor leads cross-functional teams and vendors without direct reports.

Leads US marketing strategy, brand planning, omnichannel activation, Amazon marketing, retail growth, product launches, team leadership, budget ownership, and performance measurement for OTC consumer health brands across eyecare professional, retail, consumer, and e-commerce channels.

Owns account-based marketing strategy for high-value B2B accounts, including account selection, segmentation, personalized multi-channel campaigns, sales alignment, and performance measurement. Develops go-to-market strategies, manages email, advertising, direct mail, events, webinars, and content initiatives, and uses account, intent, and campaign data to optimize targeting, engagement, pipeline influence, and revenue impact. Acts as an account advocate and strategic advisor to Sales and cross-functional marketing teams.

Manage marketing operations supporting global digital and field campaigns. Responsibilities include maintaining Marketo lead lifecycle processes, configuring Salesforce and Marketo campaigns, building audiences and nurture programs, monitoring data quality and email overlap, managing privacy compliance, maintaining forms and templates, importing lists, and coordinating Agile Scrum work with stakeholders.

Supports product go-to-market strategy by analyzing customer, market, and competitive insights; developing positioning, messaging, presentations, and marketing collateral; coordinating launch activities; tracking marketing metrics; maintaining competitive intelligence; and partnering with Product, Marketing, Sales, Customer Success, and Finance teams.

Develop technical product marketing content, demonstrations, presentations, videos, blogs, solution guides, and evaluation materials for AI-powered applications and data technologies. Collaborate with Product, Engineering, Sales Engineering, Customer Success, and partners to support launches, customer engagements, developer experiences, sales enablement, and product adoption. Translate complex technical concepts into messaging for technical and business audiences while building expertise in AI, cloud platforms, APIs, and data management.

Own the strategy and execution of paid search campaigns across Google Ads and Microsoft Ads. Manage keywords, bidding, budgets, conversion tracking, attribution, testing, reporting, and traffic-quality controls. Partner with marketing and analytics teams to improve qualified lead and membership acquisition, while mentoring teammates and presenting recommendations to stakeholders.

Supports nonprofit clients through annual giving and digital marketing projects. Responsibilities include developing strategic briefs, writing digital content, managing campaign and print assets, coordinating vendors, overseeing project budgets and timelines, conducting research and benchmarking, and analyzing campaign performance. The role also contributes to client communications, documentation, process development, and firm initiatives while managing multiple projects from start to finish.

Leads Mantra Health’s marketing function, owning demand generation, performance marketing, attribution, conferences, campus marketing, brand, content, PR, marketing operations, and team development. The role manages a multi-function marketing team, oversees HubSpot and Salesforce processes, aligns marketing with Sales and Product, and builds scalable systems for pipeline growth, long-cycle B2B sales, and student engagement.

Executes CRM, SMS, and email campaigns; manages customer audiences, segmentation, data hygiene, loyalty records, and campaign reporting. Troubleshoots CRM and automation issues, supports store teams and vendors, and handles loyalty-member inquiries by phone, email, and mail. Ensures communications follow cannabis regulations, consent requirements, and brand standards while supporting retention, winback, and loyalty initiatives.

Leads product marketing strategy and delivery for enterprise technology portfolios spanning security, networking, AI, and intelligent operations. Develops messaging, value propositions, solution briefs, sales enablement materials, executive presentations, and other marketing assets. Coordinates design partners, program managers, agencies, and cross-functional stakeholders to deliver high-quality work on schedule. Partners with product management, sales, solution architects, subject matter experts, creative teams, and executives to increase delivery capacity and operational efficiency.

Own lifecycle marketing performance across patient onboarding, activation, early care, and retention. Design and analyze multichannel experiments, build reporting and dashboards, write SQL, diagnose funnel and segment performance, and integrate AI and machine learning signals into lifecycle journeys. Collaborate with Product, Operations, Data Engineering, Marketing Operations, Analytics, and Creative to improve patient outcomes and measurable business performance.

Own product marketing and growth for near.com, including positioning, target audiences, messaging, launches, onboarding, adoption, and retention. Translate user research and product data into product and UX recommendations, while partnering with Product and Growth. Support NEAR Intents partner positioning and launches with exchanges, wallets, fintech platforms, and distribution partners. Build scalable product marketing processes in a fast-moving, globally distributed startup environment.

Owns Tapcheck’s inbound performance marketing program, with paid search as the primary pipeline channel and LinkedIn and website CRO as secondary focuses. The role manages strategy and hands-on execution, optimizes campaigns, landing pages, bids, budgets, and targeting, and connects channel performance to qualified pipeline and revenue. Responsibilities include tracking, attribution, Salesforce reporting, bi-weekly performance reporting, funnel optimization, and collaboration with Demand Generation and RevOps.