Top Senior Marketing Jobs in Raleigh, NC

The Senior Product Marketing Manager will lead the go-to-market strategy for Financials and OpsAI, ensuring product innovation leads to customer adoption and revenue growth through positioning, messaging, and sales enablement initiatives.

Leads player-facing marketing strategy across Fortnite’s ecosystem, driving awareness, engagement, retention, launches, live events, genre campaigns, and IP partnerships. Builds data-driven funnel measurement, experimentation, KPI, and ROI practices; manages marketing managers; and presents strategy and impact to executives. Partners with product, studios, creative, community, PR, data science, paid media, publishing, external partners, and licensors across regional markets.

Leads player-facing marketing strategy across Fortnite’s ecosystem, including campaigns for third-party content, new experiences, live events, genres, and IP partnerships. Builds data-driven funnel measurement, experimentation, KPI, and ROI practices; manages marketing planning and executive reporting; partners cross-functionally with product, creative, community, PR, data science, publishing, and external licensors; and manages a team of marketing managers.

Manage and optimize marketing operations infrastructure supporting demand generation, product launches, lead management, campaign execution, reporting, and AI-enabled workflows. Design marketing automation, lead scoring and routing, campaign governance, data-quality processes, dashboards, and scalable integrations. Collaborate with Marketing, Revenue Operations, Sales, Product, IT, Legal, and Information Security teams to improve funnel performance, automation, data quality, campaign velocity, and operational efficiency.

Develop and optimize SEO, AEO, and GEO strategies to increase brand visibility, lead generation, and revenue. Responsibilities include keyword and competitor research, technical and on-page SEO, backlink strategy, audits, analytics reporting, schema implementation, AI-search visibility, and content optimization. The role collaborates with content, design, sales, and analytics teams, monitors search and AI-platform performance, and adapts strategies to changing algorithms and technologies.

Develops customer retention and churn-reduction strategies for Verizon Business Group. Builds investment business cases, analyzes customer and campaign data, generates actionable insights, tracks program performance, and presents recommendations to executives. Partners with Sales, Business Intelligence, Martech, and Finance teams to optimize communications, audience targeting, loyalty initiatives, and marketing outcomes.

Leads the integrated commercial organization for the Windows & Doors business unit, owning go-to-market strategy, channel marketing, sales enablement, national accounts, business development, customer experience, and commercial operations oversight. Drives revenue growth, customer acquisition and retention, market intelligence, value proposition development, strategic account planning, service standards, NPS improvement, and commercial transformation. Builds high-performing multifunctional teams and aligns Product, Finance, Operations, Supply Chain, and IT around commercial priorities and financial outcomes.

The Senior Brand Manager will drive brand strategy, oversee marketing execution, and manage launch planning for pharmaceutical products, focusing on maximizing brand performance and market insights.

Lead patient acquisition and census growth via paid media, SEO, brand strategy, and performance marketing. Own media spend, creative, attribution, analytics, and agency/vendor management while aligning marketing with Patient Access, Business Development, and Legal to optimize lead generation, conversion, and patient acquisition across multiple markets.

Lead demand generation strategy and execution to drive leads and revenue for B2B robotics and automation. Oversee paid campaigns, analytics-driven optimization, budget and forecast management, partner relationships, market research, team training, and cross-functional alignment with sales and executives.

Lead product marketing for enterprise multitenant cloud solutions in life sciences: develop messaging, GTM programs, launch and release marketing, sales enablement assets, demand generation campaigns, PR and event support, and cross-functional coordination to drive customer and company growth.

Lead go-to-market strategy and positioning for healthcare IT products. Design AI-enabled ABM and demand-generation campaigns, manage product launches, create sales enablement and content, synthesize market intelligence, and measure campaign impact to drive pipeline, adoption, and revenue.

Lead go-to-market strategy and marketing programs for healthcare IT products. Own positioning, launches, ABM and AI-driven demand generation, content and sales enablement. Drive market intelligence, campaign measurement, and cross-functional alignment with product, sales, and customer teams to increase adoption and revenue.

Lead development and execution of multi-channel regional marketing programs across North America, focusing on events, demand generation, content, and brand alignment. Manage digital assets, campaign performance, budgets, and cross-functional coordination with sales and product. Leverage AI tools for content and optimization, ensure regulatory (FDA QSR, ISO13485) compliance of materials, and drive analytics-based improvements to increase leads, pipeline, and brand awareness.

Lead global digital marketing strategy and execution, manage and coach a team of 4–7, own HubSpot and marketing automation, drive demand generation across web, search, social, email and paid media, establish KPI/reporting frameworks, translate analytics into optimization actions, ensure brand and regulatory (FDA QSR, ISO 13485) compliance, and develop AI-enabled workflows to improve productivity and campaign performance.

Lead Enterprise product marketing: develop positioning and messaging, partner with Product/Sales/Marketing, run AI-enabled GTM experiments, conduct market research and competitive analysis, create enterprise collateral, support strategic deals and enablement, and iterate on campaigns to drive pipeline.

Lead the marketing strategy and go-to-market for Novus, a new product for developers, focusing on community building, messaging, and acquisition strategies.

Lead and direct all marketing, communications, PR and brand strategies to increase awareness, drive campaigns, manage budgets and vendors, oversee digital and internal communications, and advise senior leadership to support business lines and mission-driven goals.

The role involves driving technical marketing for Edge Computing by creating content, delivering presentations, and enabling sales teams. Responsibilities include subject matter expertise and collaborating on technical marketing assets to support customer engagement and product direction.

Lead sales enablement content strategy for life sciences and medical practice markets: create and maintain BoM, battlecards, launch kits, and content operations to drive win rates and sales productivity. Partner with product marketing, manage repositories and version control, and optionally travel for trainings and conferences.

Own the technical narrative for Couchbase: create positioning, technical content, demos, benchmarks and competitive intelligence; enable Sales and Engineers; represent the product externally; partner on launches and roadmap input.

Support and execute product and brand marketing campaigns, develop customer-segment collateral, coordinate events and trade shows, create content across blogs, email, and social, design collateral with Canva/Adobe, manage digital channels (email, web, paid social), and coordinate vendors and cross-functional stakeholders.

Lead market and solution strategy for power system architectures across Aerospace & Defence, Healthcare, Instrumentation, and Communications. Translate customer needs into roadmaps, business cases, qualified pipeline, and enablement; engage customers and cross-functional teams to position ADI as a systems-level power partner.

Own joint marketing strategy and execution with Microsoft, AWS, and Google Cloud to drive MQLs and partner-sourced pipeline. Secure and manage MDF, design co-branded demand-gen campaigns, define MQL-to-SQL handoffs with telesales, measure funnel and ROI, run integrated physical and digital programs, pilot emerging AI ad channels, and represent Tanium in partner engagements and QBRs.

Lead product strategy and lifecycle for the High Performance Power buck portfolio. Drive market and competitive analysis, define product requirements, support field teams and sales, develop business cases, set pricing, and create go-to-market collateral to grow design-ins and market share.