Top Senior Marketing Jobs in Raleigh, NC

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Manage contractor loyalty, incentive, and engagement programs to increase participation, customer loyalty, product adoption, and sales growth. Develop enrollment, nurture, promotional, event, builder, and strategic-account marketing initiatives. Maintain contractor data, reporting, segmentation, and program compliance while delivering insights to sales and field teams. Create selling tools, training materials, collateral, pitch decks, and incentive programs, partnering with Sales, IT, vendors, and Data teams.

Leads Health100’s B2B partner marketing strategy across healthcare audiences, including demand generation, pipeline growth, sales enablement, partner messaging, launches, and commercial readiness. Develops audience-specific value propositions and marketing materials, collaborates with Sales and Product teams, gathers commercial insights, and establishes KPIs to measure partner engagement and marketing impact. The role may be hybrid in Massachusetts, Rhode Island, or New York, with full-time remote consideration.

Develop and execute go-to-market strategies for an assigned product portfolio. Conduct market and competitive research, translate customer insights into positioning and messaging, create sales and marketing enablement assets, develop solution packaging and pricing support, monitor commercial performance, and lead cross-functional launches involving Product, Sales, Marketing, Client Success, Events, and Pricing.

Own go-to-market strategy for private cloud, hybrid cloud, AI infrastructure, and emerging technology offerings. Develop positioning, messaging, sales collateral, customer stories, and campaigns that drive adoption, pipeline, and revenue. Partner with Sales, Marketing, Customer Success, and Product Management on growth initiatives, pricing insights, and roadmap feedback. Support Gartner and other analyst relationships while researching market trends, customer needs, and competitors.

Owns positioning, messaging, launches, web presence, partner content, enablement, and go-to-market strategy for Tanium’s Autonomous MSP solution. The role targets MSPs and their customers, influences packaging and pricing, develops proof points and competitive differentiation, and represents Tanium at industry events. It requires extensive B2B technology product or channel marketing experience, MSP ecosystem expertise, and familiarity with launch readiness, channel models, AI or cybersecurity, and endpoint management.

Own and scale global paid search and video programs across Google and Microsoft. Responsibilities include strategy, budget planning, pacing, campaign optimization, dashboards, tracking, conversion measurement, A/B testing, landing page optimization, and cross-functional collaboration on creative, content, messaging, and organic search. The role uses Marketo, Salesforce, and GA4 to validate campaign performance and drive pipeline growth through measurable digital advertising outcomes.

Own and bring in-house paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and vendor relationships. Partner cross-functionally with Sales, Content, Brand, Creative, and Digital; mentor a Digital Marketing Specialist; establish KPIs; and translate performance data into growth recommendations.

Own paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and agency transitions. Partner with Sales, Content, Brand, Creative, and Digital to establish KPIs and improve customer acquisition. Mentor a Digital Marketing Specialist, oversee vendors, and translate performance data into actionable recommendations.

Lead field marketing strategy and demand generation for Consumer and Life Sciences industries across North America. Develop annual plans, execute integrated campaigns, manage events and webinars, build account-based marketing programs, collaborate with sales and partners, enable go-to-market teams, analyze pipeline performance, and optimize marketing budgets and campaign ROI. The role requires close cross-functional collaboration to accelerate pipeline, generate revenue, and strengthen customer relationships.

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.

Develops and executes industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketers, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign activation, stakeholder engagement, performance measurement, and optimization while using AI-enabled tools to improve marketing workflows.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service lines, field marketing, communications, and sales enablement to deliver measurable growth initiatives. Responsibilities include stakeholder advising, content creation, campaign activation, event planning, performance measurement, optimization, and use of AI-enabled marketing tools.

Leads client-focused proposals, qualifications, presentations, campaigns, branded content, communications, and event support for Gilbane’s Southeast Division. Partners with business development to develop compelling narratives, maintain brand standards, conduct market research, manage digital assets, and support local growth. Regularly visits jobsites for content creation, mentors junior staff, and coordinates multiple deliverables independently across cross-functional teams.

Leads portfolio marketing and solutions strategy for Itron’s Grid Edge Intelligence offerings. Develops positioning, messaging, value propositions, integrated solutions, market narratives, and go-to-market initiatives for electric utilities. Partners with product, sales, customer success, and corporate marketing teams to support solution selling, customer engagement, competitive differentiation, and commercial growth. Represents the portfolio with customers, analysts, partners, and industry stakeholders while monitoring performance metrics and utility technology trends.

Develops technical marketing collateral, demos, labs, runbooks, certification materials, and competitive comparisons for cloud network security products. Partners with engineering, product management, sales enablement, training providers, cloud vendors, and customers to validate pre-release capabilities and prepare them for market launch. Provides technical expertise across cloud infrastructure, networking, zero trust, Kubernetes security, IDS/IPS, and automation while influencing product roadmaps through field feedback and evidence-based recommendations.

Develop and execute marketing strategies for Fidelity’s alternative investment products and specialty solutions. Create positioning, messaging, presentations, digital content, and thought leadership for institutional, intermediary, and retail audiences. Coordinate product launches, third-party distribution platforms, events, and cross-functional stakeholders while ensuring marketing materials are accurate, compliant, and aligned with business objectives.

Leads marketing strategy and execution across a portfolio of senior living communities. Oversees brand management, storytelling, social media, content, digital marketing, lead generation, reputation management, creative services, agency and vendor relationships, marketing operations, and analytics. Provides leadership to internal marketing staff and community teams, strengthens brand consistency, improves marketing infrastructure, and supports occupancy, revenue growth, and resident and family experience.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketing, field marketing, communications, and sales enablement teams to translate buyer needs into compelling content and campaigns. Manages priorities, timelines, resources, performance measurement, and optimization while using AI-enabled marketing tools to improve research, planning, content development, and workflows.

Develops and activates industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service line marketing, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign execution, stakeholder coordination, performance measurement, and optimization while using AI-enabled tools to improve research, planning, content development, and workflows.

Leads organizational change, cultural adoption, and internal communications across Kobie. Partners with executive and functional leaders to develop change strategies, cascade strategic messaging, manage communication cadences, and measure adoption. Builds organizational clarity, supports employee experience and employer brand initiatives, strengthens belonging, and enables new capabilities across teams and locations. Uses surveys, feedback mechanisms, and metrics to identify cultural gaps and improve engagement.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

Executes and optimizes integrated digital marketing campaigns across email, web, paid media, webinars, events, and nurture programs. Manages marketing automation, CRM workflows, lead scoring, segmentation, Salesforce campaigns, paid advertising, analytics, attribution, and customer journey tracking. Develops dashboards and performance reports, maintains campaign tracking standards, improves conversion and lead quality, and partners with sales operations, business intelligence, digital teams, vendors, and agencies.

Lead positioning, messaging, and launches for NVIDIA data processing products; develop technical content and presentations; run community outreach (streams, hackathons, meetups); perform ecosystem analysis; support hardware platform introductions; engage with data engineer and database communities to drive adoption.