Top Senior Marketing Jobs in Raleigh, NC

Coordinates business development and marketing activities for the Intellectual Property and Technology practice, including pitches, RFPs, legal directory submissions, client events, research, reporting, content development, budgets, and onboarding. The role requires strong writing, editing, organization, project coordination, deadline management, and collaboration with attorneys and business professionals. It supports patent litigation-related business development and uses litigation research, CRM, and marketing technology platforms.

Designs and governs marketing operations infrastructure supporting demand generation, campaigns, lead lifecycle management, attribution, reporting, and AI-enabled workflows. Builds and optimizes marketing automation, CRM integrations, scoring, routing, data governance, dashboards, and operational standards. Diagnoses complex integration and lead-flow issues, improves campaign agility, and partners with cross-functional stakeholders on marketing technology roadmaps, AI governance, and process optimization. Provides peer guidance without direct supervisory responsibility.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.

Leads marketing strategy and demand generation for Talent Solutions brands. Develops multichannel campaigns, positioning, content, events, sales materials, and brand storytelling in partnership with global marketing and commercial leaders. Serves as the liaison between business, marketing, and sales teams, while reporting on business marketing needs. Manages, mentors, and coaches team members to support performance, engagement, retention, and career growth.

Own and bring in-house paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and vendor relationships. Partner cross-functionally with Sales, Content, Brand, Creative, and Digital; mentor a Digital Marketing Specialist; establish KPIs; and translate performance data into growth recommendations.

Own paid search, paid social, CTV, retargeting, website optimization, conversion testing, attribution, and funnel reporting. Connect marketing activity to CRM, pipeline, opportunities, and revenue while managing budgets and agency transitions. Partner with Sales, Content, Brand, Creative, and Digital to establish KPIs and improve customer acquisition. Mentor a Digital Marketing Specialist, oversee vendors, and translate performance data into actionable recommendations.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Leads solutions and portfolio marketing for Labcorp’s Specialty Testing business across neurology, autoimmune, endocrinology, gastroenterology, and rheumatology. Develops positioning, scientific narratives, sales enablement, competitive intelligence, portfolio strategy, KPIs, and customer insights. Partners with Product Management, Sales, Medical, Science, and other stakeholders to accelerate growth and adoption. Manages and develops Portfolio Marketers while applying AI to marketing workflows, evidence synthesis, dashboards, and sales enablement.

Leads account-based and deal-based marketing strategy for Verizon Business enterprise and public sector accounts. Partners with sales teams to conduct account discovery, map buying committees, create personalized campaigns, develop buyer-journey assets, and accelerate opportunities. Uses AI and marketing technology to improve relevance, pipeline, meetings, win rates, and retention. Owns program plans, timelines, dashboards, performance reporting, and executive communications across matrixed teams.

Owns the Brand Design team’s operating rhythm from creative request intake through delivery. Responsibilities include managing Asana intake, improving workflows, coordinating marketing initiatives, setting milestones, tracking capacity and demand, organizing project files, and reporting on creative output and impact. The role partners with designers, motion designers, marketing stakeholders, and program management to improve efficiency and ensure timely delivery.

Leads RFP, RFQ, and SOQ proposal development for land development and infrastructure pursuits. Coordinates timelines, meetings, technical contributors, content creation, proofreading, quality control, compliance, marketing collateral, CRM updates, market research, and business development support. Translates complex technical information into compelling client-focused narratives while managing competing deadlines and maintaining proposal accuracy.

Coordinates firm webinars and related marketing activities from intake through execution, including planning, invitations, technology rehearsals, email scheduling, CLE requests, branded content, and live webinar support. The role manages competing deadlines, coordinates stakeholders, prepares presentations and performance reports, handles marketing operations requests, and uses workflow, CRM, webinar, and Microsoft Office tools. It requires strong organization, communication, project management, attention to detail, and independent execution in a fast-paced law firm environment.

Leads global marketing and branding strategy for ABB’s Electrical Distribution NEMA business line across Latin America. Responsibilities include managing marketing plans and budgets, supporting regional growth, overseeing brand transitions and product naming, coordinating product launches and technical collateral, aligning local sales teams with global strategy, and establishing performance metrics and reporting. The role also leads and coaches marketing teams and collaborates with global communications, product management, retail, and sales stakeholders.

Supports marketing and business development initiatives for the firm’s Life Sciences and Healthcare sectors. Responsibilities include client targeting, cross-selling, events, sponsorships, webinars, RFP and pitch content, marketing collateral, website and social media content, client outreach, communications, ROI tracking, and CRM or experience database management. The role partners with lawyers and internal teams to support campaigns, maintain credentials, and achieve business objectives.

The Product Marketing Manager leads go-to-market planning, product launches, positioning, messaging, sales enablement, competitive intelligence, customer feedback, partner marketing, advocacy, and event communications. The role partners with product, technology, sales, marketing, and operations teams to drive product awareness, adoption, engagement, and pipeline growth in a B2B fintech environment.

Leads integrated marketing communications for agriculture and specialty business units across the USA and Canada. Develops technical and promotional content, communication and media plans, social media strategy, websites, branding, trade-show activities, product launches, and sales tools. Coordinates cross-functional projects involving regulatory, production, purchasing, sales, and product development teams. Manages trademarks, supports value proposition development, tracks campaign results, and ensures consistent brand positioning.

Leads marketing strategy and patient acquisition for specialty dental practices across multiple markets. Manages budgets, paid and organic digital campaigns, referral programs, agency relationships, and performance analytics. Partners with doctors and practice leaders to improve lead conversion, strengthen provider referrals, and identify growth opportunities while maintaining local practice identities. Primarily remote, with occasional travel to practices in Virginia, North Carolina, and South Carolina.

Own product marketing as Opine’s first product marketing hire. Create buyer-journey content, feature release communications, email campaigns, founder ghostwriting, sales enablement assets, competitive positioning, and internal enablement. Collaborate with growth, marketing, product, engineering, sales, and customer-facing teams. The role requires exceptional writing, technical fluency, independent execution, and experience marketing B2B SaaS products to technical revenue-team audiences.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition integration, brand transitions, content operations, thought leadership, and cross-service alignment. Track pipeline, revenue, campaign efficiency, and brand performance through dashboards and insights. Partner with practice leadership and develop marketing capabilities in a high-growth, matrixed professional services environment.

Lead marketing strategy and execution for Audit and Tax practices, including go-to-market campaigns, acquisition marketing integration, brand transitions, content operations, thought leadership, and cross-service-line alignment. Track pipeline, revenue, win rates, and brand performance through dashboards and insights. Partner with leadership, develop marketing capabilities, and drive growth in a high-growth, matrixed professional services environment.

Leads integrated social media, employer branding, and recruitment marketing strategies across corporate and careers channels. Develops content and editorial calendars, manages advocacy programs, supports paid and organic campaigns, analyzes performance, and advises Marketing and Talent Acquisition leaders. Supervises two team members, mentors stakeholders, and ensures social content complies with brand, legal, regulatory, and privacy requirements.

Own growth marketing experimentation across the funnel, including website CRO, paid search and social, SEO, lifecycle nurture, and free-to-paid conversion. Manage analytics, attribution, dashboards, and acquisition efficiency while partnering with Product Marketing, Product, Sales, and RevOps. Build AI-assisted marketing workflows and use Marketo and Salesforce to improve lead quality, pipeline, and expansion.

Drive U.S. growth and market success for low-voltage switchboards through product marketing strategy, positioning, launches, customer insight translation, sales enablement, and cross-functional collaboration. Develop go-to-market plans, value propositions, training, tools, and lifecycle initiatives while using market, financial, operational, and customer data to prioritize opportunities and improve commercial performance.

Develop and execute go-to-market strategies for an assigned product portfolio. Conduct market and competitive research, translate customer insights into positioning and messaging, create sales and marketing enablement assets, develop solution packaging and pricing support, monitor commercial performance, and lead cross-functional launches involving Product, Sales, Marketing, Client Success, Events, and Pricing.

Owns positioning, messaging, launches, web presence, partner content, enablement, and go-to-market strategy for Tanium’s Autonomous MSP solution. The role targets MSPs and their customers, influences packaging and pricing, develops proof points and competitive differentiation, and represents Tanium at industry events. It requires extensive B2B technology product or channel marketing experience, MSP ecosystem expertise, and familiarity with launch readiness, channel models, AI or cybersecurity, and endpoint management.