Top Senior Marketing Jobs in Madison, WI

The Marketing Manager will oversee email marketing campaigns, manage HubSpot marketing automation, analyze campaign performance, and collaborate with cross-functional teams to optimize marketing operations.

Lead Growth Marketing strategies at Nabla, focusing on customer acquisition, campaign execution, and data-driven insights to improve the journey of healthcare providers.

Lead day-to-day marketing for an enterprise AI consulting firm: own demand generation and ABM, run end-to-end campaigns, build thought leadership and executive branding, manage web/PR/events and a lean AI-native martech stack, enable sales with customer advocacy, lead the marketing team and budget, and measure marketing impact on pipeline and revenue. Occasional travel (~10%).

The Director, GTM Marketing will lead the go-to-market strategy for Measurement, ensuring alignment with sales, driving revenue growth, and overseeing product marketing and commercialization, while also fostering cross-functional collaboration.

The Manager, GTM Marketing will lead strategy and commercialization for Audience solutions, ensuring effective positioning, alignment with sales, and measurable pipeline growth.

Lead marketing strategy and execution for Project Farma, driving lead generation, ABM, digital channels, content, PR, events, and metrics. Manage budget, mentor team, collaborate with business development and sales, and use data to optimize campaigns and growth.

Build and lead Cresta's global partner marketing function, designing scalable programs and messaging for ISVs, SIs, GSIs and cloud marketplaces. Drive partner-sourced/influenced pipeline, enablement, analytics, KPI dashboards, CRM/PRM/marketing automation integrations, and cross-functional GTM alignment to accelerate revenue and product positioning.

Lead and optimize email and direct mail enrollment programs, run structured experiments, analyze the enrollment funnel, integrate offline and online channels, support employer/health-plan stakeholders, present insights to leadership, and maintain team marketing operations. Drive segmentation, personalization, creative testing, and lifecycle architecture to increase member enrollments.

Lead end-to-end performance marketing for Yahoo's consumer portfolio, owning paid search, paid social, programmatic display, budgets and measurement. Build and lead a team, partner with data science for incrementality and attribution, adopt agentic AI workflows, establish KPI/reporting frameworks, collaborate with Product/Engineering/Yahoo DSP, manage platform relationships, and scale playbooks and governance to drive efficient customer acquisition and growth.

Lead ASO strategy and execution for Yahoo's flagship apps across Apple App Store and Google Play. Build keyword intelligence, run metadata and creative A/B tests, leverage third-party ASO and analytics tools, influence product quality signals with Product and Engineering, hire and lead an ASO team, and prepare for emerging AI-driven app discovery surfaces to drive sustainable organic growth.

Own strategy and execution of paid search campaigns across platforms. Manage keyword strategy, bidding, ad creative, landing page testing, audience layering, budget pacing, and performance analysis. Run A/B experiments, collaborate with Data Science on bidding and attribution models, adopt AI-driven features, and maintain platform relationships to drive efficient customer acquisition and growth.

Lead growth strategy and revenue expansion for a portfolio of ASO and mobile growth clients. Own client retention, budget expansion, and business reviews; mentor team members; align cross-functional initiatives; use attribution, analytics, data visualization, and AI tools to inform strategy and drive measurable outcomes while improving operational processes.

Own co-marketing strategy and execution with strategic hyperscaler and platform partners. Design joint GTM programs, secure and manage MDF, integrate partners into campaigns, shape messaging for technical and business audiences, measure program ROI and pipeline impact, and build partner-specific sales enablement to drive partner-influenced deals.

Lead and evolve Rockbot's growth marketing function, focusing on customer acquisition, pipeline growth, and implementing AI-driven strategies.

Own product marketing for a technical AI-infrastructure startup: positioning, messaging, launches, packaging, customer stories, competitive differentiation, sales enablement, and market feedback to shape product roadmap and adoption among AI-native teams and enterprises.

Lead end-to-end marketing for YipitData's Investor business, owning demand generation, product go-to-market, customer marketing, campaign execution, and analytics. Partner with Sales, Product, Client Strategy, and Revenue Operations to drive pipeline, retention, and revenue. Build reporting dashboards, optimize performance across channels, and, over time, hire and scale the Investor marketing team.

The B2B Marketing Manager will drive marketing strategy for WeightWatchers for Business, targeting employers and health plans, executing campaigns, and supporting sales teams with effective content and tools.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Lead Cubist's first dedicated marketing function to build awareness and pipeline for institutional customers. Own demand generation, ABM, metrics/reporting, product positioning, technical content, thought leadership, press/analyst relations, digital channels, and event programs to drive qualified pipeline and support BD and revenue goals.

Lead and scale paid social acquisition across Meta and emerging channels. Own campaign strategy, creative testing, budget pacing, tracking, full-funnel measurement, and optimization to drive qualified leads, booked conversations, enrollments, retention, and long-term value. Collaborate with creative, analytics, product, and operations, and manage/mentor team members or external partners.

Manage digital marketing strategies focusing on SEO and Google Ads. Utilize Zoho tools for campaign management and analyze performance data.

Lead and execute Knoxs demand generation, ABM, and marketing operations to drive sales-aligned pipeline. Design digital-first programs across paid media, website, email, and ABM; manage martech stack, attribution, and reporting; partner with Sales, Finance, and Product to forecast and measure revenue impact.

Lead U.S. Public Sector marketing and shape global public sector strategy. Drive demand generation, ABM, field events, partner and executive programs, content, PR, and measurement to accelerate pipeline. Build and scale a global public sector marketing organization and report to VP of Global Growth and Experiential Marketing.

The ABM Manager develops and scales an ABM program, driving engagement and revenue growth in target accounts, while optimizing processes and performance reporting.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.