Top Senior Marketing Jobs in Madison, WI

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own product marketing for Cyara’s agentic AI assurance platform, including positioning, messaging, launches, competitive intelligence, sales enablement, technical content, and analyst or press briefings. Partner cross-functionally with Product, Sales, Demand Generation, and Customer Success to drive enterprise pipeline. The role requires 5+ years of B2B SaaS or AI product marketing experience, successful product launches, strong writing and presentation skills, and experience selling to technical enterprise buyers.

Leads customer marketing strategy and a customer marketing team across onboarding, engagement, retention, expansion, renewals, and advocacy. Partners with marketing, product, and customer success teams on lifecycle campaigns, segmentation, customer feedback, events, cross-sell programs, and customer stories. Owns performance metrics including retention, NPS, expansion pipeline, and advocacy, using customer and product usage data to optimize programs and report recommendations to leadership.

Leads AI innovation and transformation across North America Consumer while owning Microsoft’s retail labor strategy and execution across major U.S. and Canadian partners. Responsibilities include developing AI pilots, driving adoption, managing outsourced labor agencies, optimizing deployment and coverage, setting KPIs, analyzing performance, managing budgets and contracts, and partnering across Sales, Marketing, Finance, Analytics, and retail teams to improve customer experiences and business impact.

Own Frame Security’s end-to-end growth marketing engine, including paid acquisition, SEO, website conversion, email, social, content distribution, analytics, and experimentation. Drive marketing-sourced pipeline and revenue while partnering with founders on messaging, positioning, launches, and go-to-market strategy. Build dashboards, optimize campaigns, develop thought leadership, and establish the company as a category leader in cybersecurity.

Own product marketing across Planful’s platform, AI, and Consolidation Premium offerings. Responsibilities include coordinating product launches, building field and partner enablement, managing analyst relations and evaluation submissions, running competitive intelligence, supporting pricing execution, and partnering with product, engineering, sales, and solutions consulting on messaging, positioning, and launch narratives.

Owns execution of go-to-market plans for literacy products, including positioning, messaging, competitive research, launches, marketing assets, and adoption support. Partners with Product, Sales, Regional Marketing, Enablement, Service, authors, and industry stakeholders to align deliverables and respond to K-12 market needs. Tracks performance metrics to improve messaging, campaigns, and product adoption across national and state curriculum markets.

Own go-to-market strategy and hands-on growth execution for G2’s AI Solutions portfolio, from early beta validation through revenue and integration into G2.com. Responsibilities include defining audiences, positioning products, running acquisition and activation experiments, conducting user research, building pipeline, enabling Sales, monitoring competitive trends, and partnering with Product and Marketing teams. The role requires taking ambiguous, early-stage AI products from zero to revenue in a B2B SaaS environment.

Lead full-funnel acquisition for launch brands: architect GTM and demand strategies, execute paid/owned/earned media, run performance marketing (CAC/ROAS/LTV), build measurement infrastructure, use AI for research and optimization, and advise clients at the executive level to drive net new member and customer growth.

Owns analyst and consultant relations, industry PR, named-account marketing, product positioning, marketing technology, and performance measurement for a relationship-driven fintech business. The role manages executive communications, customer advocacy, events activation, agency partners, budget, and the Events Manager. It also integrates AI into marketing strategy and workflows while partnering closely with Sales, Product, Client Partnership, and executive leadership.

Lead and scale SmithRx’s growth marketing function in the PBM industry. Build an experimentation engine, identify healthcare buyer and broker acquisition channels, manage Growth Ops and BDR teams, and develop AI-powered workflows and technical growth tools. Partner with Sales and Product to generate pipeline through direct and broker-led motions while maintaining compliance. Establish a rigorous, full-funnel culture focused on experimentation, measurement, automation, and rapid learning.

Plans and executes B2B marketing campaigns across email, social media, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, coordinates digital events, tracks and optimizes campaign performance, prepares stakeholder reports, contributes to marketing strategy, and mentors junior team members.

Lead demand generation, product marketing, and growth strategy for an AI and technology company. Drive qualified pipeline through digital and performance marketing, using AI, data, experimentation, and customer-centric messaging. Partner with Sales, RevOps, Product, and executives on go-to-market initiatives, while managing a small marketing team and external partners. Optimize campaigns, attribution, reporting, and marketing operations to accelerate customer acquisition and business growth.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Coordinate industry conferences, exhibitions, workshops, and VALD-owned events across North America. Responsibilities include managing registrations, venues, suppliers, travel, logistics, budgets, timelines, attendee communications, marketing collateral, and on-site execution. The role also supports regional campaigns, content, social media, partner marketing, stakeholder coordination, and post-event analysis while collaborating with global marketing and commercial teams.

Leads lifecycle marketing programs for multiple clients across email, SMS, push, loyalty, direct mail, and other owned channels. Develops customer journey strategies, segmentation, personalization, automation, testing, and retention initiatives. Manages client relationships, reporting, performance presentations, deliverability, compliance, and campaign optimization. Works hands-on with ESP and CRM platforms while partnering with analytics, engineering, paid media, and data teams to improve targeting, orchestration, engagement, retention, and revenue.

Own Pacaso’s lifecycle marketing strategy and execution across reactivation, prospect nurture, and owner communications. Build and manage Iterable journeys, segmentation, personalization, catalogs, templates, deliverability, and email, SMS, and push channels. Connect lifecycle systems with CRM and data infrastructure, measure conversion and revenue impact, and report results to leadership. Partner with Sales, brand, creative, analytics, and owner experience teams while using AI to improve campaign speed and performance.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Leads global virtual and in-person marketing events, including conferences, trade shows, employee programs, and special events. Responsibilities include strategy, logistics, communications, budgeting, vendor and contract management, KPI reporting, lead conversion analysis, and post-event optimization. The role partners across marketing, sales, HR, finance, customers, and external vendors to deliver scalable, measurable programs that strengthen the brand, generate qualified leads, and support customer engagement.

Own market and competitive intelligence, win-loss programs, buyer personas, customer research, and competitive positioning. Influence product roadmaps, packaging, differentiation, and go-to-market strategy through actionable customer and market insights. Partner with Product, Sales, Marketing, and executive teams, present findings to senior audiences, and manage complex initiatives such as pricing, packaging, market entry research, and advisory boards.

Owns the end-to-end planning, execution, and performance analysis of B2B trade shows, conferences, association programs, and partner events. Responsibilities include event strategy, budgeting, vendor negotiations, logistics, freight coordination, on-site leadership, lead capture, Salesforce reporting, sales alignment, and process improvement. The role also manages partner relationships, event inventory, promotional materials, and multiple complex projects while traveling approximately 15–20%.