Top Senior Marketing Jobs in Hartford, CT

Lead demand generation, product marketing, and growth strategy for an AI and technology company. Drive qualified pipeline through digital and performance marketing, using AI, data, experimentation, and customer-centric messaging. Partner with Sales, RevOps, Product, and executives on go-to-market initiatives, while managing a small marketing team and external partners. Optimize campaigns, attribution, reporting, and marketing operations to accelerate customer acquisition and business growth.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Own Pacaso’s lifecycle marketing strategy and execution across reactivation, prospect nurture, and owner communications. Build and manage Iterable journeys, segmentation, personalization, catalogs, templates, deliverability, and email, SMS, and push channels. Connect lifecycle systems with CRM and data infrastructure, measure conversion and revenue impact, and report results to leadership. Partner with Sales, brand, creative, analytics, and owner experience teams while using AI to improve campaign speed and performance.

Leads product marketing strategy and execution for strategic launches, including positioning, messaging, content, customer communications, sales enablement, research, and performance analysis. Partners cross-functionally with Product, Sales, Customer Success, Pricing, and Enablement teams to drive adoption and measurable outcomes. Translates complex SaaS capabilities into compelling customer narratives and manages multiple launch workstreams.

Own a portfolio of 8–12 early-stage and growth-stage consumer brand accounts. Lead senior client relationships, quarterly growth diagnostics, prioritized marketing roadmaps, measurement infrastructure, cross-channel coordination, retention and expansion efforts, renewals, and revenue growth. Manage and develop 1–2 direct reports while coaching analysts and specialists. Use proprietary AI and performance tools to maintain account strategy, client sentiment, operational compliance, and measurable outcomes.

Own market and competitive intelligence, win-loss programs, buyer personas, customer research, and competitive positioning. Influence product roadmaps, packaging, differentiation, and go-to-market strategy through actionable customer and market insights. Partner with Product, Sales, Marketing, and executive teams, present findings to senior audiences, and manage complex initiatives such as pricing, packaging, market entry research, and advisory boards.

Owns the end-to-end planning, execution, and performance analysis of B2B trade shows, conferences, association programs, and partner events. Responsibilities include event strategy, budgeting, vendor negotiations, logistics, freight coordination, on-site leadership, lead capture, Salesforce reporting, sales alignment, and process improvement. The role also manages partner relationships, event inventory, promotional materials, and multiple complex projects while traveling approximately 15–20%.

The Partner Marketing Manager will drive marketing outcomes for co-branded credit card partnerships, executing campaigns, optimizing performance, and building long-term growth strategies. Responsibilities include planning, acquisition strategy, optimization, and managing partner relationships.

Lead PLM product marketing strategy and go-to-market execution: craft messaging and positioning, drive launches and campaigns, perform competitive and market research, enable sales with assets and buyer insights, engage analysts and customers, and collaborate cross-functionally to align PLM with PTC's portfolio and industry GTM motions.

Own product marketing for PulsePoint’s programmatic and analytics products, including customer research, positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and marketing campaigns. The role manages multiple concurrent releases, translates technical offerings for varied audiences, supports product adoption and retention, and collaborates across product, sales, and marketing with minimal oversight.

Own the integrated marketing strategy for NMI’s payment gateway, driving pipeline, ISO partner acquisition, gateway adoption, and cross-sell growth. Develop verticalized campaigns for markets including parking, transit, EV charging, and healthcare. Partner with product marketing, demand generation, sales, channel, and content teams to create messaging, campaigns, enablement, and customer stories. Manage programs from planning through optimization while tracking KPIs, budgets, and revenue impact.

Develops and executes joint marketing programs with global systems integrator partners to drive awareness, pipeline, and measurable business growth. Responsibilities include integrated go-to-market planning, events, webinars, executive engagements, co-branded content, budget management, ROI reporting, sales alignment, partner coordination, and performance optimization through marketing operations.

Own go-to-market strategy, positioning, messaging, content, sales enablement, and market narrative for Varonis Atlas, an AI security platform. Translate complex AI security concepts into compelling buyer and executive stories, lead launches, support analyst and PR efforts, monitor market and regulatory trends, and equip sales teams to compete in a rapidly evolving category.

Leads customer marketing strategy and team across regional events, advocacy and reference programs, case studies, Executive Briefing Center experiences, CISO Summits, and Customer Advisory Boards. Partners with sales, customer success, product marketing, product, and PR to drive retention, expansion, pipeline, advocacy, and product influence. Uses targets, dashboards, and AI-enabled workflows to measure and scale customer engagement.

Own Varonis’s global growth marketing engine, including demand generation, content, social, SEO/AEO, paid campaigns, marketing operations, attribution, and pipeline generation. Set revenue and CAC/ROAS targets, create distribution strategies and creative experiments, write conversion-focused copy, partner with creators and publications, and build a high-performing team. The role requires hands-on internet fluency, strong AI usage, and experience scaling B2B SaaS marketing programs.

Lead end-to-end product marketing for enterprise SaaS: define positioning, own go-to-market launches, create messaging and sales enablement, drive adoption/expansion, gather competitive intelligence, and partner cross-functionally with Product, Sales, Marketing, and Customer Success to measure and iterate on business impact.

Plans, executes, and optimizes integrated marketing campaigns supporting oncology network and partner practice growth. Manages paid traditional and digital media, marketing collateral, sales enablement materials, website content, and HubSpot email automation campaigns. Analyzes campaign performance, manages vendors and agencies, maintains brand standards, and coordinates multiple projects, budgets, timelines, and stakeholders. The role requires strong copywriting, project management, digital marketing, and healthcare marketing expertise.

Own Delinea’s platform narrative, product messaging, competitive positioning, naming, analyst relations, and sales enablement across AI, workforce, and workload identity business units. Lead the product marketing practice through standards, hiring, coaching, and cross-functional governance. Develop cybersecurity and identity market positioning, integrate acquired products, guide competitive intelligence, and influence roadmap and pricing decisions through buyer, win-loss, and analyst insights.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.

Own Venn’s B2B content marketing program, including category positioning, written and web content, videos, social media, sales enablement, and performance reporting. Translate cybersecurity technology into compelling messaging for technical buyers, manage agencies and production partners, support launches, and measure traffic, engagement, SEO, and pipeline influence. The role requires strong technical content experience, comfort with video, and autonomy in building a content program.

Lead and scale field marketing across the western US: design and execute events (dinners, roundtables, workshops, conferences, roadshows), align with sales to drive pipeline, manage vendors/sponsorships, measure program ROI and attribution, build repeatable playbooks, and apply AI tools to improve efficiency and outcomes.

Lead go-to-market strategy for Coinbase retail trading products, translating complex instruments into customer-first positioning. Own launches, audience and channel strategy, creative briefs, and measurement. Drive volume via growth and CRM partnerships, design engagement and win-back programs, run experiments, and deliver metric-driven recommendations to product and marketing leadership.

Build WorldStrides’ product marketing foundation across its educational travel portfolio. Develop positioning, messaging, competitive analysis, and audience research; own go-to-market launches; create sales enablement tools; train Sales teams; and evaluate launch and campaign performance. The role partners closely with Product, Sales, and Marketing to improve differentiation, sales confidence, win rates, and conversion through consistent messaging and ongoing testing.

Supports go-to-market and integrated marketing campaigns for transactions advisory and private equity offerings. Coordinates digital, content, events, thought leadership, and alliance marketing initiatives; develops campaign materials and collaborates with business leaders and subject matter experts. Tracks engagement, lead generation, and pipeline metrics, recommends improvements, manages campaign calendars and timelines, and ensures alignment with firmwide marketing priorities.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.